Brand Archetype Personality Quiz

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Quiz Questions

1.
Which best describes your Brand?
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- A.
  Make an Impact on the World
- B.
  Strive for an ideal world of peace and happiness
- C.
  Provide structure
- D.
  Connect to others
2.
I want to Inspire People to ...(Select One) - scroll to bottom
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- A.
  Be Happy
- B.
  Feel Good about themselves
- C.
  Become the Best Version of themselves
- D.
  To be Generous & Charitable
- E.
  Discover who they really are
- F.
  Fight for what they believe in
- G.
  See Beauty
- H.
  Think Differently
- I.
  Enjoy Life
- J.
  Be Wise/Knowledgeable
- K.
  Make their Dreams come true
- L.
  Take Control of their lives
3.
My Motto is ... (choose one)
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- A.
  "Free to be you and me".
- B.
  "All men and women are created equal".
- C.
  “Where there’s a will, there’s a way”.
- D.
  "Love your neighbor as yourself".
- E.
  "Don't fence me in".
- F.
  "Rules are made to be broken".
- G.
  "You're the only one".
- H.
  "If you can imagine it, it can be done".
- I.
  "You only live once".
- J.
  "The Truth will set you free".
- K.
  "I make things happen".
- L.
  "Power isn't everything, it's the only thing".
4.
Which image feels most like your Brand?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
5.
This sounds like me ... (Select up to 3)
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- A.
  When problems emerge, I tend to downplay the seriousness of difficulties while believing that the problem can be solved.
- B.
  I believe that the good things in life belong to everyone as a birthright, not just to the rich and famous.
- C.
  I will push myself to be stronger, faster, higher, and better in everything I do
- D.
  I can soothe the rough spots for people.
- E.
  I have a powerful craving for new experiences and will do anything to avoid boredom.
- F.
  I will change want is not working in my business, regardless of the effect on existing systems
- G.
  I have a joy for life that most people don’t get to experience for themselves.
- H.
  I am aware of the impact of the images, symbols, and stories on the collective world and build my products and services based on that.
- I.
  In areas where others may censor themselves, I let it rip, as I have faith that it’s possible to truly be oneself and be accepted by others.
- J.
  I follow clues and information to discover what needs to be known.
- K.
  My goal in creating is best described as “flow” – which is my happy place when I’m running my business.
- L.
  I am committed to “Living Large” and love “being in charge”.
6.
Which of these Brands resonate with you most?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
- J.
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  Answer J
- K.
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  Answer K
- L.
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  Answer L
7.
This is the way I operate (chose up to 3)
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- A.
  I inspire people to see opportunities and stay cheerful and upbeat even when stressed.
- B.
  I seek to do the right thing, with no need for heroics, adventure or credit to be motivated to do so.
- C.
  I use my voice and ability to serve the greater good
- D.
  I can’t really explain what I do because it involves a lot of soft skills.
- E.
  I push boundaries and get excited by the unexpected
- F.
  When I see what’s possible, I will do whatever it takes to make it happen
- G.
  I seek to find the good things in life and have a massive appetite for all that is pleasurable and beautiful
- H.
  I hear the word “impossible” as a challenge, and believe that all that is necessary to succeed is a great idea and the courage and discipline to bring it to life.
- I.
  I speak truth to power and authority through my gift of bending perspective
- J.
  I care less about what I have to do than the result I seek.
- K.
  I link spiritual ideas with inner consciousness + outer performance to yield miraculous results.
- L.
  I actively look for ways to outsource my business.
8.
This resonates with me (choose up to 3) Scroll down to see all options
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- A.
  I have a realistic appraisal of my own abilities – I neither overestimate or underestimate what I can do or commit to do.
- B.
  People like to do business with me because they say I’m very approachable and easy to talk to.
- C.
  I want to be the absolute best I can be
- D.
  People have reported feeling better the moment I walk into a room.
- E.
  I want my business to be a place where I can be completely true to who I am and truly belong in it
- F.
  I am determined to fulfill my purpose and I don’t care if people like what I’m doing or see my vision
- G.
  I find myself jumping headfirst into things even before I know what I’m doing.
- H.
  One of my biggest pet peeves is shoddy, mass-produced stuff that lacks imagination and quality.
- I.
  Having fun is necessary for business to be successful
- J.
  I have some difficulty letting go of my past to claim what’s waiting for me.
- K.
  I have dreams that other people see as impossible, yet my vision is realized quickly.
- L.
  People see me as a natural-born leader and are willing to follow me because they believe I will lead them to the right places.
9.
Select the Brand that resonates with you
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
10.
This sounds like me (choose one)
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- A.
  I truly believe life doesn’t have to be hard and I do everything I can to make it so.
- B.
  I despise hype, putting on airs, fake people – what you see is what you get from me.
- C.
  I believe there is a cost to Greatness
- D.
  I don’t know what I’m going to do until I do it.
- E.
  I’m motivated by a deep desire to find what, in the outer world, fits with my inner needs and desires.
- F.
  I think and take action from a place beyond the status quo
- G.
  I have an unbridled appreciation and affection for closeness and collaboration.
- H.
  Good taste and a unique point of view are strengths of mine.
- I.
  I see activities or work that might ordinarily be seen as tedious as fun; I will reverse-engineer any outcome by injecting fun into it.
- J.
  I sometimes let the rigors of knowing the truth slow me down or hold me back.
- K.
  I make transformation look easy
- L.
  People see me as a celebrity of sorts or think of me as an authority, without really knowing who I am.
11.
This sounds like me (choose one)
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- A.
  I see the glass as half full and believe in the goodness in everyone.
- B.
  I believe everyone should receive the same quality and care from a company regardless of their investment
- C.
  I don’t mind the idea of competition it fuels me.
- D.
  I hurt when I see other people suffering.
- E.
  I love my freedom and don’t ever want to feel fenced in
- F.
  I’m not that concerned about what others think about me, sometimes I can be intense and even rub people the wrong way when I put my energy behind a cause I care about.
- G.
  I sometimes find myself involved in a lot of drama.
- H.
  I see beauty in everything, from the grandest expression to the smallest idea.
- I.
  I will poke fun at society/competitors/status quo that showcase how silly conformity is
- J.
  People would describe me as insightful and smart.
- K.
  I’m interested in patterns and systems to get to a complex solution.
- L.
  I expect excellence, and I’m willing to pay for it.
12.
Which picture could represent your Brand the most?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
- J.
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  Answer J
- K.
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  Answer K
- L.
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  Answer L

Quiz Outcomes

1.
The Innocent
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Motto: Free to be you and meCore desire: To experience paradiseGoal: To be happyGreatest fear: To be punished for doing something bad or wrong Strategy: To do things right You remind them of a simpler time You make them feel optimisticThey admire your purity of beliefs and vision SHINE: Faith & optimism SHADOW: Tendency to avoid, deny, or repress problems PEOPLE WANT: TO SIMPLIFY
2.
The Girl Next Door
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Motto: All men and women are created equalCore Desire: Connecting with othersGoal: To BelongGreatest fear: To be left out or to stand out from the crowdStrategy: Develop ordinary solid virtues, be down to earth, the commontouch As a Girl Next Door, You seem very real and normal They are connected to a community they didn’t know existed You understand and share their feelings SHINE: Realism, empathy, lack of pretense SHADOW: Losing one's self in an effort to blend in PEOPLE WANT: TO BE UNDERSTOOD
3.
The Hero
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Motto: Where there's a will, there's a wayCore desire: To prove one's worth through courageous actsGoal: Expert mastery in a way that improves the worldGreatest fear: Weakness, vulnerability, being a "chicken"Strategy: To be as strong and competent as possible As a Hero, You always accomplish what you set out to do, no matter how big Toughness and intelligent assessment of people and situationsYou hold them accountable for taking action SHINE: Competence & Courage SHADOW: Arrogance, always needing another battle to fight PEOPLE WANT: TO ACHIEVE GOALS
4.
The Caregiver
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Motto: Love your neighbor as yourselfCore desire: To protect and care for othersGoal: To help othersGreatest fear: Selfishness & ingratitudeStrategy: Doing things for others As a Caregiver, You’re always there when they need you They’ll never be able to adequately repay you for everything you’ve givenYou’re generous SHINE: Compassion & Generosity SHADOW: Martyrdom & being exploited PEOPLE WANT: TO BE TAKEN CARE OF
5.
The Explorer
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Motto: Don't fence me inCore desire: The freedom to find out who you are throughexploring the worldGoal: To experience a better, more authentic, more fulfilling lifeBiggest fear: Getting trapped, conformity, and inner emptinessStrategy: Journey, seeking out and experiencing new things,escape from boredom As an Explorer, You dare to try things other people won't You give them permission to shed their conceptions of what is “expected” or “Required” They live vicariously through you SHINE: Autonomy, being true to one's own soul SHADOW: Aimless wandering
6.
The Rebel
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Motto: Rules are made to be brokenCore desire: Revenge or revolutionGoal: To overturn what isn't workingGreatest fear: To be powerless or ineffectualStrategy: Disrupt, destroy, or shock You are bold enough to destroy what’s wrong in the worldYou’re willing to speak up and say things no one else willYou form your opinions independently of authority SHINE: Radical freedom SHADOW: Crossing over to the dark side, crime PEOPLE WANT: TO BREAK THE RULES
7.
The Lover
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Motto: You're the only oneCore desire: Intimacy & experienceGoal: Being in a relationship with the people, work, andsurroundings they loveGreatest fear: Being alone, a wallflower, unwanted, unlovedStrategy: To become more and more physically and emotionallyattractive As the Lover, You encourage people to follow their heart, even if it’s impracticalYou remove their guilt about giving in to temptations/desiresThey feel connected to you emotionally SHINE: Gratitude, appreciation & Commitment SHADOW: Desire to please others at risk of losing own identity PEOPLE WANT: TO FEEL PASSION
8.
The Creator
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Motto: If you can imagine it, it can be doneCore desire: To create things of enduring valueGoal: To realize a visionGreatest fear: Mediocre vision or executionStrategy: Develop artistic control & skillTask: To create culture, express own vision As a Creator, You show them new ideas and products that they never dreamed were possibleYou teach them your craft so they can improve their creative pursuitsYou inspire them to see the beauty in life SHINE: Creativity and Imagination, nonlinear thought SHADOW: Perfectionism, fear of mediocrity and judgement PEOPLE WANT: TO BE INSPIRED
9.
The Jester
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Motto: You only live onceCore desire: To live in the moment with full enjoymentGoal: To have a great time and lighten up the worldGreatest fear: Being bored or boring othersStrategy: Play, make jokes, be funny You make them laugh and otherwise forget about their daily stressYou remind them to enjoy the moment they are inYour sense of humor SHINE: Joy SHADOW: Frivolity, wasting time PEOPLE WANT: TO ENJOY THE MOMENT
10.
The Sage
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Motto: The Truth will set you freeCore desire: To find the TruthGoal: To use intelligence and analysis to understand the worldBiggest fear: Being duped, misled; ignoranceStrategy: Seeking out information and knowledge; self-reflection andunderstanding thought-processes As a Sage, You do the research so they don’t have toPeople feel informedThey admire your intellect and curiosityThey trust your content and opinions to be “validated” and “proven” SHINE: Intelligence SHADOW: Can study details forever and never act PEOPLE WANT: WISDOM
11.
The Magician
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Motto: I make things happenCore desire: Understanding the fundamental laws of the universeGoal: To make dreams come trueGreatest fear: Unintended negative consequencesStrategy: Develop a vision and live by it As a Magician, You give them hope to achieve results that seem impossible You connect them to their inner power They are fascinated by the way you think and operate SHINE: Finding win-win solutions SHADOW: Becoming Manipulative PEOPLE WANT: TO BE TRANSFORMED
12.
The Ruler
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Motto: Power isn't everything, it's the only thingCore desire: ControlGoal: Create a prosperous, successful family or communityStrategy: Exercise powerGreatest fear: Chaos & being overthrown As a Ruler, You remind people to think bigThey are inspired by your amazing resultsYou help them shed limiting beliefs and scarcity mindsets SHINE: Responsibility, Leadership SHADOW: Unable to delegate PEOPLE WANT: SIGNIFICANCE