Your business would benefit the most from receiving exposure to a mass audience that is geographically confined to your area or region. Your business provides products or services applicable to a broad audience, which is exactly the crowd local news media outlets provide.
Also, local news outlets will be most interested in your story ideas due to your business being located within their viewing area, and your business' broad appeal to their audiences means viewers will be interested in a story involving your business.
You will see the most success in marketing to news outlets that focus on your immediate area, whether it's a neighborhood newspaper in a major city, a city-wide newspaper in a smaller city, an online-only blog or newspaper covering your city or a bigger outlet that breaks down into smaller geographical beats.
You'll see the most success with these publications because their reporters rely on hyper-local story ideas to run (huge win for your business), and your business needs brand recognition in your immediate area for sustained success.
Your business has no geographic or industry issues restricting national media outlets from their potential interest in a story involving your business.
If you pitch your story ideas correctly and to the right people, you could see your brand's name on the front page of your favorite nationwide newspaper or the home page of your favorite news website!
If this happens, be ready for potentially massive returns for the equally massive exposure.
Your business needs to zero-in on where you know your potential customer-base or client-base is already dedicating their attention.
Trade publications are great for this reason, and your business is such that reaching the masses with a broad brush (local television news audience) won't benefit your business as much as exposure in a niche publication.
Also, you won't have to explain specifics about the importance of your story ideas to a general assignment reporter because writers and reporters for these trade publications generally know more about your industry, and they are looking for stories in your business' field already.