How Solid is Your Brand's Look & Feel?

Quiz Questions

• 1.
  When I think of working on branding and messaging, I most accurately feel that...

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  • A.
    I love working on building my brand! I’m excited to continue to strengthen it as my business evolves. I have some work to do but I am confident that I can make it happen.
  • B.
    I know my look and feel needs work but I just don’t have time to take care of my brand. I’m a busy business owner, for goodness sake! I always put my business branding and messaging on the back burner. I’m ready to invest in some professional help.
  • C.
    My brand needs some work but I think I want to DIY it!
  • D.
    I’m not sure I know what branding is but this quiz is making me think I should figure this out! 
• 2.
  My brand voice (the language I use when I write and speak about my brand) is:

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  • A.
    Super solid! I have a tagline that I use to support my visuals, my tone and perspective is consistent, and I have a library of terms and phrases I regularly use to evoke the sense of my brand and customer experience.
  • B.
    It fluctuates. Sometimes I write in first-person (I,my, me) and other times I write in third-person (we, ours, us), and I mix it up and try new phrases and terms when I talk about my offerings and my business.
  • C.
    It is what it is, and it isn’t that great. I just make something up and call it good. I’m just happy I get something out there!
  • D.
    What brand voice? I don’t really write or speak about my brand. 
• 3.
  My brand visuals (the graphics, colors, fonts, and images I use to illustrate my brand) are:

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  • A.
    On-point! I consistently use a designated color palette and no more than three fonts whenever I make anything related to my brand. I’ve developed a library of images that evoke the essence of my brand, and I use these elements to craft on-brand graphics for my digital and print branding pieces. I am consistent with my visuals that I use across all my online platforms.
  • B.
    I have an idea of what I want my visuals to look like but I struggle with staying consistent. Sometimes, I don’t really know what I want my look to be, and I experiment with various fonts, colors, and images. I use different fonts on different platforms, and I use a variety of colors I choose between depending on my mood.
  • C.
    My visuals aren’t great but I’m not a designer so I’m just happy I made anything that resembles a brochure or social media post.
  • D.
    What brand visuals? I don’t really have anything like that.   
• 4.
  My brand's logo...

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  • A.
    Is fantastic! It really helps my branding shine, and it perfectly illustrates the feeling I want my customers to get when they engage with my services or products. I have several iterations of my logo that I can use for various projects (greyscale, white, transparent, and on-brand colors); I have several files of my logo (.jpg, .png, .svg); my logo is web and print-friendly. My logo looks great at a large size and also scales down to a small size without losing any quality.
  • B.
    Works for now! It looks great on the web and in print, but it could use a refresh. It’s not hideous, that’s for sure, but I’m just not prioritizing an update at the moment.
  • C.
    Needs help. I made it myself or I hired someone to make something for me, but it just doesn’t feel right. Something is off, but I don’t know what to do about it.
  • D.
    Isn’t created yet. I don’t know where to start or I’m just not able to work on it right now.
• 5.
  When I think about my customer audience...

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  • A.
    I know exactly who they are and what they are looking for. I know which populations most benefit from my product, and I write and design my content with these individuals in mind.
  • B.
    I have a pretty good idea of who they are, and I’m starting to understand more about who my ideal customers are, but I still need to do some more research.
  • C.
    I like to think that my customer audience is everyone and anyone. I’m going for mass appeal!
  • D.
    I honestly have no idea who they are. Help! 
• 6.
  My offerings (my services or products) are:

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  • A.
    Selling like hotcakes! I feel really confident in the products or services that I offer my customers. I’ve done my research, and my offerings are branded in a way that meets the needs and wants of my customers, and my branding attracts new customers on a regular basis.
  • B.
    Some of my offerings are selling well but others aren’t. There are some aspects of my offerings that are working but, in terms of branding, I think there is room for improvement with my graphics, labels, or sales copy.
  • C.
    I’m not sure if my offerings are branded correctly because I’m not getting many sales. Something needs to be improved but I’m not sure where to start.
  • D.
    I’m still developing my offerings or I’m considering making a new offering but I haven’t started yet.
• 7.
  My website is...

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  • A.
    Something I’m really proud of! It is mobile-friendly, has strong SEO, and it looks beautiful. My copy is clean and on-brand, and my call to actions direct my visitor to where I want them to be. I even have a blog!
  • B.
    Not too bad! I don’t hate it, and it functions, but it’s not 100% what I want for my business. I know it has potential to be better!
  • C.
    A hot mess. It’s stuck in the early 00s, and I know it needs work!
  • D.
    TBD. I’m still working on it! 
• 8.
  My About page on my website is...

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  • A.
    Excellent! It offers a warm welcome to my visitor, shares more about my story and inspiration, connects with my visitors’ needs and wants, and it directs my visitor to a clear call to action. I’m very happy with it.
  • B.
    In need of some work. I struggle with writing my About page without sounding fake, sales-y, or too self-promotional. It’s difficult to find the right words to accurately describe me, my business, and and the work I do.
  • C.
    Written in third-person and highlights my professional accomplishments or my business timeline. I don’t share much about my backstory or my inspiration, and I don’t have anything written in first-person.
  • D.
    Still in the works. I’ve been putting it off! 
• 9.
  In terms of my content,

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  • A.
    I have an editorial schedule where I write and generate content for my blog, email, and social media. I also regularly generate and update my print content like brochures, flyers, and postcards.
  • B.
    I go back and forth with consistently generating and sharing content and then something comes up and I get off track. Sometimes, it can feel like I’m reinventing the wheel whenever I make anything!
  • C.
    I generate and share content once in a while when I feel inspired or I get a neat idea but I wouldn’t say that I consistently share content.
  • D.
    What content? I’m just not there yet.
• 10.
  When I think about how my brand is positioned in my industry,

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  • A.
    I know my core traits and what makes my brand unique. I’m clear on who my competitors are, and I use this information to my advantage so that my story I share highlights my brand’s strengths.
  • B.
    I’m pretty sure I know what makes my brand unique but I haven’t yet figured out how to incorporate that into my brand story.
  • C.
    I think that my brand and my offerings are similar to one or two of my competitors, but I’m not sure what my core traits are or how I can stand out.
  • D.
    I haven’t researched my competitors, and I’m not sure what my position is in my industry. 

Quiz Outcomes

• 1.
  Your Brand is Promising! 

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  You're on the road to building a solid brand but you've still got some work to do. Whether you're just starting out on your branding journey or you're a seasoned business veteran interesting in revising your look and feel, there are many opportunities for you to create a brand that outshines the rest. Get ready to amplify your brand’s logo, website, and other graphics and enhance your copywriting in your emails, blog posts, brochures, and other messaging, so that you feel proud of your brand, inspired by your story, and confident in your work. Connect your brand voice and visuals in 10 simple steps with your *free* copy of our helpful tip sheet! Hone in your brand look and feel so that your customers know, like, and trust your business.
• 2.
  Your Brand is Up-and-Coming!

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  You’re well on your way! Your brand voice and visuals share what makes your brand unique, but you've still got a lot of potential here. You can make simple changes to your copy and graphics so that your content continues to attract your ideal clients and customers. Take some time to work on harmonizing the look (visuals) and feel (voice) of your brand so that you have a clear, consistent, and cohesive business presence. Keep consistent with your brand look and feel so that your customers know, like, and trust your business. Download your free tipsheet to align your brand voice and visuals in 10 simple steps!
• 3.
  Your Brand is Thriving!

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  Wow, congrats! Your brand look and feel seems solid and you’re intentionally developing and sharing content that is authentic, interesting, valuable, and engaging. Keep leveraging your brand story to fuel your marketing and help your brand shine. We commend you on your branding efforts! It’s always a good idea to stay relevant and on-track, so we encourage you to download your free tipsheet that helps you align your brand voice and visuals; use this as a handy reference to help keep you on your toes!