We are gathered here today to mourn your sales page.
Though you raised it with all the love and testing you could muster, your page died last night, suffocated under the weight of its own self-importance.
In hindsight, it’s become clear that your page should have talked about your customers’ needs, wants, dreams, fears–instead of about your product’s features.
Your page SHOULD have made it so simple, so easy to understand how you could solve your customer’s problems. But it didn’t.
And–pass the tissues–it took down your whole email series with it, too.
Moment of silence. Okay.
Next time you need a landing page, or a sales email, or any type of copy you’d like to see turn into a full-fledged, grown-up revenue generator instead of dying in its youth, holler at me.
You’ll find me at www.punchlinecopy.com and www.snapcopy.co (where I and my biz partner James Turner make your copy convert way better, within your tight timeline. Waaaay better).
Or skip the sites and just write me at firstname.lastname@example.org. And maybe you’ll never have to come to one of these sad occasions again.
Lianna is a terrific writer – and maybe the only copywriter I’ve seen blend snarky humor and conversion copywriting principles. She’s all about squeezing the most out of every word on the page. And her results speak for themselves. Naturally, it doesn’t hurt that she has an awesome cat and a wicked singing voice. But even without those, I’d still hire Lianna time after time.– Joanna Wiebe, Copy Hackers and Airstory
A Messaging Strategist and Conversion Copywriting Pro for Subscription Businesses
Need help converting prospects into leads and leads into customers? Or are you struggling to reduce churn and keep those hard won customers coming back for more?
If so, I can help.
I work with B2B and B2C online subscription businesses to:
Determine exactly who their target audiences are and what messages they need to hear at each point during the customer journey...
Define their product positioning and clarify their value propositions...
Assess their acquisition and retention funnels for conversion killing copy, UX, and design...
Provide sales copy designed to delight, engage, and convert...
… and learn how to better understand what makes their customers tick.
The end result? … higher CTRs, better lead quality, increased trial to paid conversions, and more customers remaining happy subscribers.
My specialities include:
Messaging evaluations and copy strategy roadmaps
Website and landing page copy optimization
Funnel copywriting (Home or landing page through sign-up/checkout)
A few more things you might like to know…
When you hire me, you’re not just getting a copywriter but a data driven marketing strategist who specializes in subscription model businesses (including SaaS, membership sites, e-commerce).
Qualitative research and persona development are my jam. I incorporate conversion rate optimization, lean customer development, and Jobs To Be Done principles into one power packed approach to messaging that’s all my own.
If I don’t think I’m a good fit or believe I can deliver on what your business needs, I’ll tell you straight up. No wasting your time or mine.
Words from happy clients“Jen is unlike any other copywriter I’ve worked with. Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want copy that sells, get Jen to write it.”Peep Laja, Founder ConversionXL
“What sums up the Jennifer Havice experience best is that I have used her services for years, and have referred over a dozen people to her. You only do that with people doing excellent work.
Jennifer brings a level of professional and detail-oriented work that sets her apart. She does in-depth research, understands the audience, and then writes copy that speaks to our audience (all while converting them into customers). Best of all, she stays on top of it all to ensure we get maximum returns.”
Sol Orwell, Founder Examine.com
---------------------------------------Interested in working together?
Let’s start a conversation.
Go to my site here: https://makementionmedia.com/contact/
Scroll down and hit the Start button to answer a few simple questions
You’ll hear back from me within 24 hours. Promise.
95% of people who sit down to write their copy end up pulling their hair out.*
(*Okay, I made that up, but I have no doubt the stat lies somewhere in that ballpark.)
Well, friend — it’s time we keep your hair on that pretty little head of yours.
The truth is: You + your biz don't need words that sound nice. You need words that connect with your community and drive them to take action: to opt in; to go from free trial to paid user; to hire you; to buy your course; to stick around.
I’m Sara, a certified conversion copywriter who knows that copywriting is more than just words on the page. It’s words that...
...sell out an in-person retreat in 10 days....bring in $15k+ on an online course’s first launch....reduce customer turnover by 28% with one strategic email sequence.
Yup -- those are all real results my clients have seen from projects I've worked on.
I’ve been in the copywriting business for five years, using that time to learn the conversion copywriting techniques and click-worthy principles that earned me the Certified Conversion Copywriter badge from Copy Hackers, and putting it to work across industries covering SaaS products, course creators, membership sites, and many, many more.
Here’s what a few of my clients have had to say:
“Sara has been a joy to work with. I have no hesitations referring work on to her; she is one of few people I have collaborated with who I can trust to deliver solid copy on time. She anticipates obstacles and has the foresight to ask questions and identify gaps in information; her ability to do this has made projects run far more smoothly. I’d happily recommend her (and already have, several times).” – Joel Klettke, Business Casual Copywriting
“Sara is a sharp and versatile copywriter. She took a deep dive to understand our technology and value proposition, combining it into an excellent finished product that reflects who we are and what we do in a clear and engaging way.”Akash Ganapathi, Trill A.I.
“I was blown away with how thorough Sara was in getting to know my voice. She created a sales page, email sequences, and webinar landing pages that we used to make over 50 course sales in the span of two weeks!”Monica Louie, Flourish with FB Ads
Let’s not waste any more time — get in touch to kick off my tried-and-true process that’ll have you running around like Liz Lemon high-fiving a million angels while your words do the work.
What do your customers see when they come to your website? Or open your emails? Or come across your articles?
Do they see an authority?
A credible source?
Or do they see … a passive-aggressive sales pitch?
Your content marketing should be moving you toward your business goals — measurably — but that doesn’t mean every content asset should hit your audience over the head with a sales pitch.
Your content has a bigger job to do than that. It should:
Establish you as an authority in your industry.
Build a long-term relationship with your customers.
Boost your SEO efforts.
Make you stand out from your competitors.
Walk your customers down the path from initial attention to the sale … and beyond.
If your content isn’t working hard enough for your business, don’t worry. You’re in the right place.
At Horizon Peak Consulting we bring conversion copywriting best practices to your content marketing program to help your IT, software or tech company create content that gets measurable results.
Here is a sampling of the assets we create for our clients:
Standard-length blog posts
Long-form, in-depth blog posts
Articles and guest posts (ghostwriting)
Sales enablement assets
Training content and user guides for products
Vendor content assets for resellers and brokerages
What our clients say:
“Jess is the most persuasive technical copy writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. She has a deep knowledge of the IT industry and can take our jargon, technical speak and rough diamond ideas and polish the whole lot up into something that our audience actually enjoys reading. She’s changed the content marketing game for our SaaS business — and best of all, she made it easy and fun.” Millie Blackwell, president and co-founder of Showcase Workshop
“To say Jessica is a talented copywriter would be an understatement. She is awesome. With Jessica’s help, our blog posts and e-books are regularly hitting the first page of Google Search, and our email list is growing steadily. Not only are we seeing amazing results from the content she writes for us, but I don’t have to spend my precious time editing her work or checking in on her. Her writing is impeccable, and she never misses a deadline. Plus, she brings knowledge and ideas to the table that we would have never thought of — this is what you want in a copywriter. As a busy business owner and founder, this has been such a relief.”Tim Eisenhauer, President and Co-founder, Axero
“An absolutely killer content creator, Jessica has mastered the art of long form. She’s not just a great writer. (But, yeah, she is that.) She’s also extraordinarily good at making complex subjects relatable, which is why her work in the tech space is second to none. Hire her. I do.” Joanna Wiebe, co-founder of Copy Hackers and Airstory
What Happens When Your Marketing Strategy Meets Killer Copy? New Customers. More Clients. Sales.
Great messaging joins the conversation your reader is already having in their head.
…Grabs them immediately by their self- interest so they understand – in no uncertain terms – you get THEM.
You prove it by speaking directly to their unique desires, aspirations, problems and challenges. Proving you know, care about and understand what they’re up against builds trust and credibility.
Until you create a connection, it’s hard to get – and keep – anyone’s interest.
I have a process to nail down what your ideal target audience is thinking, and cares about. If we talk or work together, you’ll hear about my UPPPPP formula – you’ll like what it does for you.
____________________________________________________________“I’ve seen Amy combine these obscure, mysterious principles of direct response copywriting with what’s happening online today in the CRO world… and it’s amazing. Her gift for using words to generate revenue is exactly what will save and grow today’s online businesses.”Joanna Wiebe, Copy Hackers____________________________________________________________
If Marketing Strategy and Direct Response had a love child, its name would be Conversion Focused Response
And, that’s exactly what I use to bring your visitors through a deliberate process that is proven to:
Engage them (so they keep reading your message)
Appeal to their emotions and their logic (to connect, build credibility and desire)
Compel them to do what is ultimately in their best interest (take action)
It’s a simple system to craft clear, crisp messaging that speaks directly to your ideal target audience about what’s important, meaningful and motivating to them.
Oh, did I mention? It flat-out works:
“I’ve been working with copywriters for more than 20 years and have struggled to find someone that’s not only a good writer,but who also truly understands marketing… how to truly pinpoint your target audience, connect with them, and compel them to take action.
We’ve finally found THE copywriter that fits the bill on ALL counts. But she’s more than just a savvy marketer and brilliant writer; she’s very easy to work with, reliable, and is always well ahead of timelines.
But what blew us away was when we split-tested her new sales page copy (of our best sales page) vs. our “control” that we’ve been trying to beat for almost two years.She not only beat it, she increased conversions by more than 43%. I’ve never seen anything like it, and we were eager to wire transfer her a bonus and get started on the next project.
So, if you’re looking for a copywriter – and overall marketing strategist – look no further, you should hire Amy immediately. She has the knowledge, experience, and personal commitment to help take your business to the next level. If you have questions or would like to see a screenshot of the split-test where her copy gave a 43% lift, let me know!”
Chad TackettFounder, FITera
You're looking for a copywriter? I am a copywriter!
Could this get any more perfect?
Here's what you need to know about me and how I can help improve your conversion rates:
HOW IT WORKS
My process goes something like this:
Step 1) Learn everything I can about your company and your product or service.
Step 2) Research your customers to find out what they really want.
Step 3) Research your competitors to find out what makes you different.
Step 4) Write awesome copy.
Step 5) Test that awesome copy to prove that it does, in fact, generate more sales, leads, and sign-ups for you.
I've been a Copywriter & Senior Copywriter for many years now for a variety of companies & websites, from small start-ups to giants like sears.com.
I'm part of a CRO agency where I manage the PPC campaigns, CRO, & split-testing for about 30 different client sites monthly. So I do a LOT of split-testing and have a ton of experience in that area.
I also do freelance conversion copywriting through sites like Copy Hackers, DigitalMarketer, and ConversionXL, where I've helped dozens of companies improve conversion rates on their websites, landing pages, emails, and PPC ads.
Here are the industries I've worked in, along with a few examples of companies I have worked with:
* Marketing (digitalmarketer.com, adskills.com)* Agencies (conversionxl.com, warroominc.com, tiereleven.com)* Weight Loss (precisionnutrition.com)* Health & Fitness (grokker.com)* Supplements (bullymax.com)* SAAS (skyfish.com)* Ecommerce (sears.com)
That said, I've worked in many, many different industries, and I always seize the opportunity to learn something newľso feel free to send me an email no matter what niche you're in.
* Conversion Copywriting by Copy Hackers* Advanced Copywriting by AWAI* Google Adwords* Google Analytics* eMarketer Certified* Online Testing by MECLABs* BetaTeam Conversion Expert* Copy Editing by UCSD* Conversion Optimization by Market Motive* PPC by Market Motive* Web Analytics by Market Motive* Display Advertising by Market Motive* Mobile Advertising by Market Motive
SEO: I was a Senior SEO Copywriter for sears.com and can definitely write copy that is optimized for search engines.
"If you're not hiring a professional like Neil to do your copywriting, you're leaving money on the table. His work has been a major factor in increasing our conversion rates. We couldn't be more please with the results that his work has delivered."-Matthew Kinneman, Bully Max
"So the results from the split test are below, and needless to say, I'm thrilled with the 45% lift!"-Dave Berns, Play Submission Helper
"Most impressive conversion rates that I have ever seen on a portal site."-Brock Flagstad, Channel Clarity
"BTW, YouTube Ads is our #1 selling single product now, so thanks!"-Justin Brooke, AdSkills
"Damn, I gotta give dude props. He writes a solid sales letter. It was well researched, too. I like the hook of Google and FB traffic increasing. :-)"-Ryan Deiss, DigitalMarketer
After a phone call to talk about your project & goals, I'll send you a personalized proposal & quote. Minimum project fee for new clients is $2,500.
WHAT'S THE NEXT STEP?
Shoot me an email with a short description of your project. I'll let you know if I think we'd be a good fit together, and give you a free quote for what my services would cost.
Please note: I get a lot of inquiries, so I may have a waiting list of up to 3 weeks. And please be aware that if you have a project that needs to be completed ASAP, I will almost certainly NOT be able to fit you in right away.
Momoko Price is a data-loving copywriter & CRO consultant based in Vancouver Island. She’s helped businesses around the world sharpen their value propositions, punch up their sales copy, and ultimately capture more leads & sales with little more than a spreadsheet, a survey form, and a willingness to listen.
As co-founder of Kantan Designs, Momoko has consulted and written copy for dozens of industry-leading SaaS & ecommerce companies, including Hotjar, Precision Nutrition, MetaLab, eHealth and ConversionXL.
When she’s not boosting conversion rates for her clients, Momoko can be found making human pretzels and trading punches with other MMA junkies at her local gym.
Hi! I’m Pete Michaels, Copywriting & Messaging Consultant.
I help entrepreneurs, course owners, consultants & businesses better communicate their unique value to the people who want what they have.
I call communicating that value to the right people in the most effective way ‘Selling Unique’…
That’s when your ideal clients & customers understand exactly what you stand for, what’s unique about your offer, and why it’s right for them.
If you have a unique product or service that helps people, and you’re looking for sales messaging that builds trust & drives long-term sales, get in touch using the link below.
Guiding clients through the 3-step ‘Selling Unique’ process is my primary consulting service (for more details, follow the link and check out the process on my site)…
But I also work on individual copy projects for the right clients – like creating website & email copy, landing pages, sales letters, opt-ins, quiz funnel copy and more to drive sales and sign-ups.
You can also hire me to create Deep Dive Surveys that uncover your ideal customers’ hopes & fears in their own words – potent marketing research that’s often hidden in your audience’s psyche.
Who I Work With:
If you're a startup, small-medium business, course instructor or entrepreneur making 6-7 figures a year in sales (or are ambitious and believe this is the year you’ll hit that milestone), we could be a good fit.
Most of my clients are in tech/SaaS, entrepreneurial and personal development markets, or are digital course owners or consultants. Enquiries from other niches are welcome, though I’m not your guy for weight loss, real estate or financial products.
"Don’t let Lisa’s quiet nature fool you. While hustlers are shouting from the rooftops, Lisa is actually at her desk writing some of the best copy I’ve ever read. She’s a calm, dependable copywriting talent for businesses that want substance, that want results and that want copy their competitors will envy, their customers will adore and their accountants will high-five each other about. Hire her."Joanna Wiebe, Cofounder of Copy Hackers and Airstory
You don’t want your copy to just sound good…
…you want it to drive action
Your copy needs to result in more leads, more consultations, more phone calls and more sales.
With conversion copy you can get inside the minds of your prospects and give them exactly what they need, when they need it. They’ll see you as the answer they’ve been searching for.
You know the value your product or service provides your prospects, but they don’t.
And simply sending them to your home page with no strategy will not get the results you want or need.
Targeted, specific conversion copy is what will move them from where they are now to where you want them to be.
And you’re in the right place to get it.
Trying to be all things to all people with your copy?
The first step in the conversion copy process is to understand your audience. This happens through research, surveys and talking with your prospects and customers. If you don’t know what they want, then you can’t get through to them.
Telling them what they should want doesn’t work.
What does work is understanding the outcome they desire. They don’t want accounting software…they want time. They don’t want to lose weight…they want to feel attractive.
I can help you with research and copy that will connect your offer to their specific desires. So they get excited about what their futures selves look like with you in it. Where does conversion copy work?
You can drive the actions you want with conversion copy for your:
Website – Make your message clear. If you don’t know your value, then how can you expect it of your visitors?
Sales pages – Whether you’re launching a course, or you want to sell your product or service, a sales page can do the heavy lifting of moving your customer to a higher stage of awareness – and making the sale
Ads – You need to grab attention if they’re going to click. And you must message match if you don’t want your ad spend going down the drain. (You’re not sending them to your home page are you?)
Landing pages – Targeted landing pages can drastically improve your business by speaking directly to your specific audience. They’ll have no choice but to click with your compelling call-to-action.
Video Scripts – Compelling sales videos are powerful in connecting with your prospects and customers – let them see you in the best light
Emails – So many get email wrong, but when done right the average ROI is $38 for every $1 spent
A Consultant and Powerful Copywriter
“I cannot state with enough conviction how integral Lisa’s leadership and direction was to the successful launch of our new service. Given the nature of launching a new service and website, the complexity of the program and the complex structure involved, I would hate to think that I would have risked the outcome or not done everything possible to give our team the advantage. Lisa is that advantage, thoughtful, experienced and very good at what she does! If you are reading this, then you are more than likely evaluating your own needs to whatever pursuit lay ahead and wondering if you need a consultant and powerful copywriter. I am a direct beneficiary of Lisa’s guidance and skill set. Lisa is worth so much more than her fee reflects, truly. I will work with Lisa again and consider it a privilege to do so.” Geoffrey X Lane
If your current copy is only words on a page, you’re wasting valuable digital real estate and leaving money on the tableIt’s time to get your copy working for you. Contact me here: https://theconversioncopywriter.com/contact-lisa/I’ll get back to you within one business day, so we can talk about your copy.
The words you choose matter. Whether on your website, in your videos, or in email, your words have one critical job: to sell. This copy is your sales team. And for you and your business to be successful, you need this copy to connect with your prospects and move them to take action.
With 18 years as a public relations/marketing communications professional, I'm able to help your message have impact.
And as your conversion copywriter I'll combine research and rigor with outstanding execution.
So you can focus on building your business and achieving the goals you know are possible.
“Rob’s writing is smooth and easy-reading—read a line and you’re hooked. But what few know is that Rob’s a master of applying the rules of consumer psychology and persuasion to get the click. When you want sales copy that doesn’t sound like sales copy, hire Rob.” Joanna Wiebe, Cofounder of Copy Hackers and Airstory
It doesn’t matter if you have the right keywords…It doesn’t matter if your ads make a compelling promise…It doesn’t even matter if you target the right customers…
If your landing page doesn’t create interest and stimulate real desire, IT WON’T CONVERT.
Which means no leads, no sales and even business failure.
You need a copywriter with experience creating landing page copy that turns prospects into paying customers.
My name is Rob Marsh and I write compelling landing pages that make customers eager to click your “buy” button.
I turn boring product features into benefits your customers crave.
I find headlines that echo what your customer is thinking.
And I create calls-to-action customers can’t wait to click.
ConversionXL Agency asked me to rewrite a high-performing sales page for one of their clients.
This page was already bringing in hundreds of sales a day.
They asked, could it be improved?
Yes! The copy I wrote increased click-throughs by 66% and added hundreds of thousands of dollars in additional sales.
What kind of impact would a response like that have on your business?
While I can’t guarantee your project will see an increase that big, I can help you create a new sales page or squeeze page, or refresh a tired landing page that no longer converts like it should.
That’s the kind of copy I write.It’s not cheap. But it’s highly effective.
-> If that’s the copy you need, let’s chat: brandstoryonline.com
What clients have said:
“Rob’s background in marketing, management, and business give him the ability to write copy that actually converts. Rob is a valuable resource for my business (and will be for years to come).” Brett Derricott, CEO of Objective and Built for Teams“Rob is one of the best copywriters I’ve ever worked with. I appreciate how well he listens and gains a solid understanding of the business need before engaging in the writing. He is articulate and a true professional. I strongly recommend him.” Jason Coulam, COO at Avalaunch Media“Rob is more than a writer. He understands marketing. He knows how businesses are run. And most importantly, he writes copy that resonates with customers and gets results.” Noelle Bates, VP of Communications, Stance
-> Ready to increase conversions on your landing page? Just click below.
⭐ I wrote the book on telling effective brand stories (available at Amazon). If you want a free copy, let me know. No strings attached. The book is yours to keep, even if we don’t work together. Just let me know you found me on Copy Hackers. 😊
Cash In on Higher Conversions by Turning Your Web Pages into Sales Funnels
I can help you:
Bring in more sales from prospects that match your dream clients. Replace run-of-the-mill informational web pages with funnels that make those perfect-fit prospects eager to buy from you.
Get a higher return on your traffic-generating investments so you can do more cool marketing campaigns. (Imagine having carte blanche to do any campaign you want because of your stellar track record.)
Get better results from ALL of your marketing. By applying the intelligence I’ll give you about your audience’s buying process. And the motivations that’ll make prospects choose you.
Overcome the Myth That’s Preventing You From Getting More Leads, Sales and Revenue
Prospects DON’T VISIT web pages looking for a Wikipedia Info Listing about your product, service or brand.
Nope. They have a need. Or a problem. And they’re DECIDING if you offer the best solution.
What you really need is a sales funnel mapped to your prospect’s motivations.
I’ll create messages that’ll address your prospects’ desires at each stage of their decision-making process. Convincing them more and more at every step that you offer the best solution for their needs.
Without fabricating or overselling. (Your prospects are too smart for bait-and-switch messages!).
How to Transform Your Web Pages into Sales Funnels for More Conversions
Here’s my process:
Research your target audience to find out why and how they buy. I’ll also discover how to soothe their anxieties, so they don’t go into decision paralysis.
Apply that behavioral research, buyer psychology and persuasion to create copy that notches up your prospect’s motivation to convert. I’ll also boost the selling power of your unique sales proposition and your brand’s value. Don’t have a USP? Oops … I can fix that.
Augment your copy with persuasive design to amplify your conversion rate. I’ll deliver the content in a mock-up, so you know exactly where to put content, buttons, testimonials and images.
Make sure your metrics are set up and reporting correctly.
"I was looking for a coach who could give me an expert opinion on what I could do better on my website overall. Mary went above and beyond what I thought she’d do, honestly.The copy she helped me create wasn’t cheesy, either. That’s something my audience will not tolerate. It has to be authentic to our community, and I definitely feel like what she came up with was authentic.Since we talked and made changes, our sales have been higher than ever. We made a 30% leap in the first month, which is incredible. I think the site is really speaking to people now more than before."Neely QuinnFounder, TrainingBeta
"I asked for Mary’s help because the messages on my website weren’t aligned with my latest company vision and weren’t connecting with my visitors.I was impressed with how her copy combined my company’s values and passion, along with customer testimonials. She nailed what my new focus is about – without changing my voice.I wish I would have worked with a copywriter on my website from day one. Someone like Mary who has copywriting and marketing strategy experience would have saved me $5,000 in wasted time."Dean BartaChief Adventure Officer, Return On Adventure
By hiring me, you’ll be partnering with a strategist who is setting you up for long-term success. I’m a good fit if you are excited about getting better results from ad and sales landing pages or your website.
Kira Hug is the Chief Conversion Copywriter at Kira Hug Media, Inc., Co-Host of The Copywriter Club Podcast & Co-Founder of The Copywriter Club (thecopywriterclub.com), where talented folks write like Ogilvy and drink like Hemingway.
You could call Kira the “weirdest” copywriter on the block, mostly because she empowers business owners to embrace their eccentricities AND stand out in a crowded marketplace.
Kira specializes in writing long-form sales pages and email sequences for course creators, thought leaders, and influencers.
In a past life, Kira worked with global brands like Estee Lauder, and she also served as the Marketing Director for the venture-backed startup ActionableBooks.com and a handful of global nonprofits.
Kira currently lives in Brooklyn with her partner, two kiddos, and pet snail.