Congrats, your website has pretty much everything you need to take your dream clients from just looking to actually booking! Here are some next steps to make sure your website continues to work for your business:
Take a look at your top landing and exit pages in Google Analytics and add a call-to-action where needed.
Conduct a dream client interview to help you hone your packages.
Make sure your website looks great on mobile - more and more people are checking you out on their phones.
Make sure to tune into Process to Profitability to learn more about website design and strategy - and to hear from some amazing entrepreneurs!
Your website has many of the right pieces, but you're missing a few key things that will move your dream clients from just looking to actually booking. As you make updates to your website, make sure to include these important things:
Include your email address on your contact page - not everyone wants to fill out a form.
Have a single call-to-action on each page that leads visitors on a journey through your website.
Set up Google Analytics to start collecting information about what's working and what isn't on your website.
If you want a few more quick updates you can make to create more conversions, download my free guide.
You've taken the first step and put a website out into the world, but it isn't serving your business well. You have a few options to start creating more conversions through your website design - make small adjustments, get help with customization, or work with a designer to give you a brand new look (I'd love to chat with you about that). No matter what you choose, here are a few tips:
Before starting any design, figure out the big goal of your website - what action do you want visitors to take?
Make sure your home page clearly states what you do, shares the heart behind your brand, and gives people a next step.
Keep your navigation simple. 4-6 items works best to give visitors what they need without overwhelming them.
If you want a professional review of your website, sign up for my Website Design and Strategy Audit!