What's Your Copywriting Superpower?

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Quiz Questions

1.
What do you think is the most important part of your work as a copywriter?
- A.
  a. Increasing conversions and continually testing my work until it beats all the controls.
- B.
  b. Writing stories that connect people to brands and ultimately sell without the prospect feeling sold to.
- C.
  c. Implementing the art and science of persuasion and tapping into to the desires of the target audience.
- D.
  d. Market research, data mining, customer surveys, and interviews so that the copy I write sells itself.
- E.
  e. Creating a delightful client experience and bringing their personality to life in everything I write.
2.
If your writing style were a cheese, what would it be?
- A.
  a. Triple Cream Brie— Impossible to resist, luxurious, not for everybody.
- B.
  b. Cheddar— The go-to cheese that everybody loves.
- C.
  c. I’m dairy free— I’ve done the research and cheese is terrible for you.
- D.
  d. Homemade Mozzarella— There’s a real science to making perfectly stringy, melty, mozza.
- E.
  e. Camembert— The very cheese that inspired Salvador Dali to paint his unmistakable clocks in Persistence of Memory
3.
What sets you apart from other copywriters?
- A.
  a. I spend more time researching than most copywriters, and I’ve got the results to show for it.
- B.
  b. In my world, storytelling and copywriting go hand-in-hand.
- C.
  c. I apply the art and science of persuasion and my deep understanding of psychology to all of my work.
- D.
  d. I’m easy to work with and my writing is relatable, funny, and personable.
- E.
  e. I make no assumptions and test everything. I eat, sleep, and breathe CRO.
4.
What job would you totally suck at?
- A.
  a. Data Analyst
- B.
  b. Life Coach
- C.
  c. Judge
- D.
  d. Transcriptionist
- E.
  e. Pro Wrestler
5.
What are you interested in that most people have never heard of?
- A.
  a. Neuro Linguistic Programming
- B.
  b. Joseph Campbell and The Hero’s Journey
- C.
  c. Central tendencies and cluster analysis
- D.
  d. Heatmaps and churn rates
- E.
  e. Brene Brown, Brian Little, and David Sedaris
6.
What are your unwritten copywriting rules?
- A.
  a. Be real. Laughter increases sales. Vulnerability is power.
- B.
  b. Research. Write. Test. Optimize. Repeat.
- C.
  c. Copy writes itself when you know how to research effectively.
- D.
  d. The sale follows the story.
- E.
  e. Persuasion is directly tied to your understanding of people’s desires.
7.
Who’s your favorite famous copywriter or marketer?
- A.
  a. Joanna Wiebe
- B.
  b. Clayton Makepeace
- C.
  c. Laura Belgray
- D.
  d. Jen Havice
- E.
  e. Ann Handley
8.
How would you currently describe your biz?
- A.
  Consistent and steady income, but I’m ready to grow
- B.
  Trying to leave feast and famine in the dust
- C.
  I’m building my business foundation
- D.
  I’m trying to find lead gen and client work balance
- E.
  My biz is growing quickly and I can barely keep up
9.
Which invisible thing do you wish your clients could see?
- A.
  a. The days I spend researching, interviewing, and surveying an audience before writing anything.
- B.
  b. The heart pounding excitement of a reader after they move through the story arc on the sales page I wrote.
- C.
  c. The powerful effect that humor and real talk have on their conversions.
- D.
  d. The innate desires that drive people to take action and how to use that knowledge to increase sales.
- E.
  e. The dormant potential of copy that hasn’t been tested and optimized.
10.
How much do you currently earn from copy or content writing?
- A.
  Nothing, I haven’t started yet
- B.
  Less than $1k a month—I’m just getting started
- C.
  Between $1K and $4K a month—I’m making progress
- D.
  More than $4K a month—I’ve had some success and I want to grow!
- E.
  More than $5k a month - I'm ready to scale!
11.
What movie character would make the world a better place if they were real?
- A.
  a. Amélie Poulin
- B.
  b. Inspector Clouseau
- C.
  c. Professor Xavier
- D.
  d. Bilbo Baggins
- E.
  e. Yoda
12.
If you had an apprentice, what would you emphasize most to them about your craft?
- A.
  a. The importance of thorough research and learning how to listen.
- B.
  b. The art and science of persuasion and understanding human psychology.
- C.
  c. The value of testing and optimization.
- D.
  d. The importance of writing in a way that maintains the authentic voice of the client.
- E.
  e. The power of storytelling in marketing.
13.
If you had to come up with a slogan for a Wal-Mart sized brand, what would your first step be?
- A.
  a. Seek to understand the key desires of the target demographic.
- B.
  b. Interview current customers one-on-one.
- C.
  c. I don’t do Wal-Mart sized brands.
- D.
  d. Find out why their current slogan isn’t working out.
- E.
  e. Plot a compelling brand story and go from there.
14.
What’s your go-to one liner when someone asks what you do? (and you can’t just say I’m a copywriter)
- A.
  a. I’m conversion rate optimization aficionado.
- B.
  b. I’m a master of persuasion and marketing.
- C.
  c. I write stories that help my clients sell and make a lasting impression.
- D.
  d. I write authentic, funny, personality driven copy that connects with people in a non-salesy way.
- E.
  e. I’m a research driven writer and marketing expert.

Quiz Outcomes

1.
Fire Breathing Objection Slayer
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You slay objections with your fierce ability to communicate with the utmost clarity. Your superpower lies in your ability to understand a complex product or service and make it digestible to the masses. You’ve got no qualms about cutting out the unnecessary so that the end result is clear, easy to understand, and a no-brainer for the ideal client. You have a deep understanding of the psychology of persuasion and how to connect with the emotions of your target audience. When it comes to using the power of words to tap into people’s desires and get them oohing and ahhing, you're the go-to copywriter for the job.
2.
Mad Conversion Scientist
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Guesswork is your enemy. Fluff has no place in your laboratory of rhyme and reason. You treat copywriting as a science with a dash of art thrown in. You use tried and tested formulas and your process is streamlined to ensure the utmost efficiency. You test everything and refine your copy until it beats all the controls. Your logic and skill makes working with you perfect for companies that want to make sure they get a massive ROI. There’s no mucking about or playing small in your world. You’re a dream come true for industries where measurement and analytics are as necessary as vitamin C and internet.
3.
Shapeshifting Storyteller
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You have the uncanny ability to shed your own ego and step into someone else’s shoes. You’re a bonafide story specialist that weaves together powerful plot, conflict, and resolution into everything you write. The power of telling a good story can’t be overstated. You make a beeline straight past the logical part of people’s minds and shoot straight for the heart. You don’t just increase sales for your clients, you create devotees and fans for life. You make your clients unforgettable with stories that set them apart from the drones that look just like them on paper.
4.
X-Ray Research Visionary
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You basically have a crystal ball between your eyes. You’re not afraid to get your hands dirty and ask the necessary questions in order to present the solution in terms your prospects will embrace. Your superpower allows you to connect with the people you’re writing for on their level. You don’t assume to know anything without first unearthing everything you can on the topic at hand. There’s no part of you that plays guessing games and that’s why your clients praise the ground you walk on (or why they should). The ability to always be willing to ask questions and listen to the responses is a rare quality. In a world where most marketers think they know best, you’re ahead of the curve.
5.
Magnetic Seer
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Your energy is magnetic. Mix that with a strong intuition and empathic understanding of the world around you and you’re a powerful force indeed. Nobody can resist your downright contagious open-hearted nature. You’re witty, funny, clear and insanely charismatic. You’re a joy to work with and you’re really good at speaking human, building tribes, and establishing a real sense of connection in the copy you write. Your magnetism works like magic to help you boost sales for your clients without anyone left feeling slimy. You’re the go-to copywriter for personality driven brands and anyone whose voice is intimately tied to their bottom line.

What's Your Copywriting Superpower?

Uncover your secret writing talent.

Quiz Questions

Quiz Outcomes