Discover Your Brand's Seasonal Profile

Quiz Questions

• 1.
  Which setting do you think your brand would fit in best at? 

  • A.
    A Glamorous Cocktail Party
  • B.
    A Woodland Path, lined with fresh flowers
  • C.
    A Picnic on the Beach
  • D.
    A Warm and Cosy Kitchen
• 2.
  What scent would best fit the mood of your brand?

  • A.
    Delicate and Floral
  • B.
    Citrusy and Fresh
  • C.
    Woody and Spicy
  • D.
    Sweet and Delicious
• 3.
  Which Harry Potter house would your brand be in?

  • A.
    Hufflepuff
  • B.
    Ravenclaw
  • C.
    Gryffindor
  • D.
    Slytherin
• 4.
  Which cocktail/drink would your brand be?

  • A.
    A glass of champagne
  • B.
    A mojito
  • C.
    An old fashioned
  • D.
    A vodka martini
• 5.
  When you think of your brand’s launch event, what music would be playing?

  • A.
    Fun, pumping hip-hop and pop
  • B.
    Instrumental and acoustic
  • C.
    A string quartet
  • D.
    A jazz band
• 6.
  What is your brand's tone of voice like?

  • A.
    Formal and respectful
  • B.
    Friendly and light-hearted
  • C.
    Bold and humorous
  • D.
    Warm and welcoming
• 7.
  Which flower would best represent your brand?

  • A.
    Calla lily
  • B.
    Peony
  • C.
    Dahlia
  • D.
    Bougainvillea
• 8.
  Which destination would your brand head to on vacation?

  • A.
    New York
  • B.
    Cape Town
  • C.
    Montreal
  • D.
    Paris
• 9.
  Which statement best sums up the look you would love for your brand?

  • A.
    Organic and earthy
  • B.
    Light and clear
  • C.
    Fresh and bold
  • D.
    Moody and sophisticated

Quiz Outcomes

• 1.
  You're a Spring Brand Profile

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  Overview: Spring brands are fresh, young, delicate and filled with light and inspiration. Colours: The lightest season in terms of colour palette, the Spring Brand Personality is the home for fresh pastels and beautiful light neutrals like the palest of greys.Fonts: Spring can be sophisticated, as well as light-hearted, so we love handwritten fonts, serif italics and logos and typography using fine lines or delicate icons.Photography: Images will be suffused with soft light, with a dreamy, fresh, clean quality to them and using natural textures.Tone of Voice: The Spring voice will be light-hearted, graceful and effusive, yet knowledgeable and informative without being lecturing.Be Inspired by: Spring flowers and blossoms, morning light, blank pages, sunrises, bellinis, ballet slippers, lace, a crystal clear stream, sugared almonds.If you were a Harry Potter House… Hufflepuff
• 2.
  You're a Summer Brand Profile

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  Overview: Summer brands are bright, fun, zesty, happy and bold. Colours: Summer brands use the brightest, most vibrant palette of any of the seasons, making use of saturated, in-your-face shades. Summer brands can also make use of brilliant gold. Fonts: Summer fonts are clean sans serif, condensed sans serifs, and boldface serifs.Photography: Imagery tone will be bright, making use of shiny surfaces, colourful backdrops and brilliant shades.Tone of Voice: The Summer voice is fun, quirky, witty, bold and expressive. Be Inspired by: The seaside, a watermelon martini, an iced latte, the sound of a boombox through a window, a fresh salad, sunflowers and pineapples, stripes, the smell of a barbeque, a straw bag, picnics, denim. If you were a Harry Potter House… Ravenclaw
• 3.
  You're an Autumn/Fall Brand Profile

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  Overview: An Autumn/Fall brand is rich, warm, cosy and tinged with nostalgia Colours: All the golden, warm colours of fall, from a soft yellow-green all the way through brass, pumpkin (and pumpkin spice!) to an intense firey red and including earthy natural colours like leather and tobacco. Fonts: Autumn fonts are full of both warmth and gentle playfulness, leaning towards the more traditional serifs, curly scripts and fun, blocky display fonts. Photography: Warm tones and golden, afternoon light, natural elements and sepia hues. Tone of Voice: Welcoming, traditional, comforting, gentle. Be Inspired by: Sunsets, apples, bonfires, hot coffee on crisp mornings, pumpkins, autumn leaves, wood, leather, plaid, orchards, cosy socks. If you were a Harry Potter House… Gryffindor.
• 4.
  You're a Winter Brand Profile

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  Overview: A winter brand is cool, luxe, sophisticated and dramatic Colours: Dark, moody colours like charcoal, black, forest green and navy blue. Jewel colours also belong to the winter colour palette, as well as deep berry colours. Fonts: Winter fonts are dramatic and elegant – think editorial caps serifs with scratchy handwritten accents and angular sans serifs. Photography: Dark and moody photography with rich tonal accents suits a winter brand. If using bright, white light, keep whites cool, crisp and clean without warm tones. Tone of Voice: The most formal of the brand families, winter brands are professional, expert and respectful. Be Inspired by: Icy landscapes, silhouettes of pine trees, black marble, sparkling jewels, rich furs, frozen berries, whiskey, suede, ribbons, sleigh rides, spiders. If you were a Harry Potter House… Slytherin, naturally. But not in a bad way!