Full of light, sparkling, bubbly, and outgoing, the spring brand is all about youth and the promise of things to come. Spring personalities don't get bogged down in the details. People are naturally attracted to the spring personality (babies are just so cute!!) as they are full of life and liveliness. Brands that would do well to use spring elements include those for youth, in the creative industry, PR, and marketing. The colors of this group are similarly light, bright, and airy, they contain white. Think spring blossoms and grasses. The fonts are also lightweight and can have a hint of youthfulness about them.
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Elegant, graceful, and nurturing, with an eye for detail and love of organization, summer is an excellent choice for brands in health care, finance, or social work. The colors of this season are muted with a touch of gray, think pebbles bleached by the summer sun. Nothing saturated or showy. Fonts are flowing and timeless.
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The autumn personality is friendly, intelligent, and passionate. They have a love of history and research, and care deeply about people and the earth. Brands in food, agriculture, politics, history, philosophy, and education do well to use this group when styling their band identities. Most consumer brands fall into this category as the colors are fiery, rich, and attractive, they naturally pull people in. Fonts are thicker, and have substance.
Check your email to download the PDF with recommendations on autumn colors, typography, shapes & patterns, and textures!
High end or low cost, there is nothing in the gray area when it comes to winter. The winter personality is all about extremes. Dramatic, discriminating, modern, forward-thinking and respected. Winter promises not to bother you with fluff or frills. Brands that would do well to style their identities with winter range from high end jewelry or fashion brands and luxury cars to cheap airlines and bargain shops. The colors are dramatic and pure - black and white fall into this category, as do the primary colors. Fonts are similarly simple and modern.
Check your email to download the PDF of recommendations on winter colors, typography, shapes & patterns, and textures!