What Is Your Brand Personality?

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Quiz Questions

1.
If your brand were at a cocktail party, how would they behave?
- A.
  The life of the party! Surrounded by a crowd captivated by your stories.
- B.
  Scoping the room to find a person to have a real conversation with.
- C.
  Making sure everyone has a drink and has enough to eat.
- D.
  Walks in and knows everyone and walks around the room to say hello to them all.
- E.
  Is thrilled to see everyone happy and enjoying themselves.
- F.
  Breaks out the tequila and pours shots for everyone in the room.
- G.
  Knows what's going on in every corner of the room and wants to connect to offer advice.
- H.
  Wants to get a game started to learn more about everyone.
- I.
  Is fascinated by the art in the house.
- J.
  Brings party favors and a playlist to create a fun atmosphere.
- K.
  Rescues the person trapped in a deep conversation with the drama queen in the corner.
- L.
  Hosts the party, has it catered, and pours all the finest alcohol.
2.
If we were to raid your brand's closet, what would we find?
- A.
  Pressed shirts, suits, and classic dress shoes.
- B.
  T-shirts, jeans, tennis shoes
- C.
  Leather jackets, t-shirts, boots, cowboy hats
- D.
  Soft, flowy clothing in pastels and sheer fabrics.
- E.
  Practical clothing, nothing too showy - built for comfort.
- F.
  Resembles a teenagers closet
- G.
  Name brands, latest fashions, and shoes...lots of shoes
- H.
  Yoga pants, workout gear, ski equipment
- I.
  Cutting edge fashion, trendy, avant-garde
3.
What does your brand's kitchen look like?
- A.
  Small, but practical and efficient
- B.
  Sleek and sophisticated
- C.
  Charming farmhouse
- D.
  Eclectic and modern
- E.
  Traditional, classic design
- F.
  All the whistles and bells
- G.
  Who needs a kitchen, I order in
- H.
  Large enough to host my whole family
4.
Which of the following words best describes your brand?
- A.
  Passionate, courageous, and forward-thinking
- B.
  Curious, witty, and wise
- C.
  Approachable, friendly, and warm
- D.
  Purposeful, creative, and unique
- E.
  Courageous, brave, and responsible
- F.
  Imaginative, innovative, and visionary
- G.
  Romantic, sweet, and passionate
- H.
  Optimistic, smart, and compassionate
- I.
  Adventurous, curious, and brave
- J.
  Stable, confident, organized
- K.
  Witty, playful, and enthusiastic
5.
Where would your brand vacation?
- A.
  Aspen for a ski vacation
- B.
  Honolulu - just the two of us
- C.
  Back home to visit family
- D.
  Lake Powel on a house boat
- E.
  Europe - to take in all the history
- F.
  Sturgis!
- G.
  Florida with the family
- H.
  New York City
- I.
  Camping in the middle of nowhere
- J.
  On a mission to build villages for the poor
- K.
  Vacation? I only travel for work.
- L.
  One word. Spa.
- M.
  Tour all US amusement parks
6.
What kind of car does your brand drive?
- A.
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  Mercedes
- B.
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  Jeep
- C.
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  SUV
- D.
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  VW Van
- E.
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  Bicycle
- F.
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  VW Bug
- G.
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  Family Sedan
- H.
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  Super Car
- I.
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  Classic Car

Quiz Outcomes

1.
The Ruler
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It is good to be king. You make no apologies for being high-end because you deliver high value. Your processes, your materials, your expertise all point to the fact you are the best in class. You have earned your reputation as the best, and you don't take that trust lightly. Your brand is the envy of all other brands in your category. Your voice is strong, confident, and distinctive. The Ruler Archetype Examples: Rolex, Mercedes
2.
The Creator
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Some might say your head is in the clouds but you pride yourself on being a big-picture thinker. You're creating a movement with your brand, helping your community rally around your heart-centered mission. Your voice is honest, trustworthy, authentic, and motivating. Your language is imaginative, expressive, and fun. The Creator Archetype examples: Lego, Crayola,
3.
The Caregiver
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Your brand is unselfish and is devoted to nurturing and caring for others. Your brand is here to offer service, advice, and support. Your business is always willing to jump in and lend a hand for the greater good. You celebrate others success and proudly take a backseat to their accomplishments. Your voice is compassionate, succinct, friendly and optimistic. Your language is straightforward, helpful and kind. Caregiver Archetype Examples: Volvo, Johnson & Johnson, Toms
4.
The Innocent
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Your brand has a unbridled sense of wonder. Your focus is on kindness and you practice unconditional love. You are honest and eternally optimistic. Your glass is always half full. You always want to do the right thing. Your voice is kind and empathetic. Your language is simple and clear. The Innocent Archetype Examples: American Red Cross, Dove
5.
The Sage
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The sage is a seeker of the truth. You are grounded in research and everything you do is grounded in fact. You are considered wise and therefore trustworthy. You have a reputation for being knowledgable and trustworthy. Your voice is objective, intelligent and fact-driven. Your language should be smart, but not condescending. The Sage Archetype Examples: Google, IBM
6.
The Explorer
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The Explorer seeks new experiences. You don't want to rock the establishment, you just don't want to join in and blend in. You avoid boredom at all costs, even willing to take risks to add a little variety and to experience new things. You push the envelope in an effort to discover something new. Your voice is brave, confident, and inquisitive. Your language reinforces a sense of adventure and bravery. The Explorer Archetype Examples: The North Face, Jeep. Discovery Network
7.
The Outlaw
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The Outlaw isn't afraid to take changes and rock established norms. They are confident in who they are and what they believe, and don't care who they offend along the way for being who they are. They make no apologies and are the first to try doing something in a new way. Your voice is courageous, confident and bold. Your language is strong, assertive, and commanding
8.
The Magician
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The magician dreams big. They are highly perceptive and are driven to turn dreams into reality. They long for people to experience something unexpected. They imagine a world less practical but achievable. The are imaginative yet grounded. Your voice is curious and inspiring. Your language is clever and charismatic. Other Magician Archetypes: Disney, TED
9.
The Hero
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The hero believes a better world is possible and works hard to achieve this vision. The hero is strong and courageous. They put others before themselves and seek transformation. They never back down from a challenge and are always reliable. Your voice is strong, courageous and believable. Your language is competent, optimistic and selfless. Hero Archetypes Examples: FedEx, The Army
10.
The Lover
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The Lover appreciates the beauty of everything in the world. They are devoted and inspired by great passion. They seek out happiness and togetherness. They believe love is a mode of existence. They are in love with spirituality, vitality and love itself. A hopeless romantic. Your voice is compassionate, dreamy and passionate. Your words are appreciative, sensual, and emotional. Lover Archetype examples: Godiva, Herbal Essences
11.
The Jester
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The Jester has a wicked sense of humor and isn't afraid to show it off. They are irreverent and clever. They live in the moment and are always there to lighten up the mood and make people smile. They look at the world differently and help others see things differently as well. Originality is their cornerstone and brighten up every room. Your voice is funny, original and clever. Your language is smart, witty, and entertaining. Jester Archetype Examples: Old Spice, Dos Equis, Geico
12.
The Everyman
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The Everyman is down to earth and likable. People want to be friends with the Everyman because they are so accepting and non-intimidating. They are authentic, practical and hardworking. The neighbor who is always willing to lend a hand and the friend who is always available to be a non-judgmental ear. Your voice is relatable, kind, and authentic. Your language is easy-to-follow, not complex, and believable. Everyman Archetype examples: The Home Depot, Levis