What is your Brand Personality?

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Quiz Questions

1.
Which statement below suits you best?
- A.
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  I long for a place where I can feel fully myself and at home.
- B.
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  I want to have an impact on the world and I am not afraid to take risks.
- C.
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  I long for connection and a sense of belonging.
- D.
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  I need to feel that I've got a handle on things and people around me feel safe.
2.
People admire...
- A.
  My positive outlook
- B.
  My free spirit and fearlessness
- C.
  My objective opinion, wisdom and intelligence
- D.
  My audacity and radical ideas
- E.
  My intuition and faith
- F.
  My inner drive and perseverance
- G.
  My passion and sensuality
- H.
  My spontaneity and joy
- I.
  My fairness and sincerity
- J.
  My selflessness, compassion and generosity
- K.
  My sense of responsibility and ability to take charge
- L.
  My imagination and creativity
3.
I like to leave people...
- A.
  Motivated, inspired, determined
- B.
  Warm, special, understood, safe
- C.
  Free, rebellious
- D.
  Aware, intelligent
- E.
  Relaxed, playful
- F.
  Positive, joyful, optimistic
4.
When faced with a problem I prefer to...
- A.
  Look inside for tools to overcome my challenges
- B.
  Challenge the status quo, look at the problem in a new way
- C.
  Talk to someone
- D.
  Solve the problem using proven methods/ research/ case studies
- E.
  Look at the glass half full
- F.
  Laugh it off
5.
I inspire others to be more...
- A.
  Grateful
- B.
  Well informed
- C.
  Free
- D.
  Bold
- E.
  Conscious
- F.
  Confident
- G.
  Passionate
- H.
  Joyful
- I.
  Sincere
- J.
  Exceptional
- K.
  Compassionate
- L.
  Original
6.
What irritates me the most is...
- A.
  Lack of appreciation, compassion, humility
- B.
  Lack of personal growth; closed-mindedness
- C.
  Lack of a clear direction; low standards
- D.
  Obligations; rules; having to do things like everybody else
- E.
  Lack of a sense of humor
- F.
  Pessimism, insincerity, lies
7.
In a group I am...
- A.
  The Optimist
- B.
  The Fact checker
- C.
  The Deserter
- D.
  The Challenger
- E.
  The Guide
- F.
  The Motivator
- G.
  The Caregiver
- H.
  The Leader
- I.
  The Source of Inspiration
- J.
  The Facilitator
- K.
  The Mood Lifter
- L.
  The Realist
8.
Some people may think I'm too...
- A.
  Sweet, ordinary, simple
- B.
  Analytical
- C.
  Carefree, irresponsible
- D.
  Indulgent
- E.
  Offensive
- F.
  Unrealistic, idealistic
- G.
  Intense
- H.
  Arrogant
- I.
  Focused on others
9.
Which tagline fits you best?
- A.
  "Make time to smell the roses."
- B.
  "All for one, and one for all."
- C.
  "Where there's a will there's a way."
- D.
  "Making people a priority."
- E.
  "Seek and you shall find"
- F.
  "Do it with passion or not at all"
- G.
  "Rules were made to be broken."
- H.
  "Pairing art with science."
- I.
  "You can count on me."
- J.
  "What you believe you will become."
- K.
  "Knowledge is power."
- L.
  "Let the good times roll"
10.
People should...
- A.
  Appreciate the simple things in life
- B.
  Back up their opinions with evidence
- C.
  Explore outside their comfort zone
- D.
  Stand up for what they believe in
- E.
  Believe in magic
- F.
  Have more courage
- G.
  Give into pleasure more often
- H.
  Laugh more
- I.
  Be honest and real
- J.
  Prioritize relationships above goals and success
- K.
  Take more responsibility
- L.
  Explore their creativity
11.
Which picture feels most like you?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
- J.
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  Answer J
- K.
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  Answer K
- L.
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  Answer L
12.
How do you like to spend your free time?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
13.
Pick your spirit animal.
- A.
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  Sweet kitty
- B.
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  Friendly dog
- C.
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  Winning lion
- D.
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  Caring puppy
- E.
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  Adventurous goat
- F.
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  Touchy-feely gorilla
- G.
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  Edgy bull
- H.
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  Artful parrot
- I.
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  Exotic leopard
- J.
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  Magical unicorn
- K.
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  Wise owl
- L.
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  Laughing hienna
14.
Your ideal clients would describe you as:
- A.
  Wholesome & honest
- B.
  Innovative & artistic
- C.
  Nurturing & empathetic
- D.
  Responsible & confident
- E.
  Down to earth & reliable
- F.
  Courageous & determined
- G.
  Adventurous & independent
- H.
  Knowledgeable & professional
- I.
  Fun & carefree
- J.
  Passionate & committed
- K.
  Revolutionary & shocking
- L.
  Charismatic & visionary
15.
Last question - tell me a bit about your business, I want to make sure the content you receive from me is relevant and useful!
- A.
  Just starting out, no clients yet.
- B.
  I have a business on the side, but I want to do it for real.
- C.
  I’m established in my business, but I want to have more time / more freedom / more profit / make a bigger impact.

Quiz Outcomes

1.
The Innocent
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Yay, you are the Innocent! The world needs more people like you, who remind us to seek fulfillment in the here and now. Nowadays we have more knowledge, more material possessions and more opportunities than ever, yet happiness still escapes us. Your business is most in alignment when you model a simpler, purer, more values-driven life and promise your clients a predictable rescue from an imperfect world.
2.
The Explorer
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Yay! You are the Explorer! Whether to the top of a mountain or the depth of our unconscious, Explorers go where no man or woman has gone before. You pioneer new frontiers and seek new solutions outside the norm. You are the Trailblazer, the Wonderer, the Seeker. Your business is most in alignment when you help your tribe embrace uncertainty, seek new solutions, expand their awareness and re-define their identity.
3.
The Sage
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Yay, you are the Sage! In a world that needs, more than ever, a roadmap and signposts for the pursuit of happiness, you bring in great wisdom and remind us that introspection and knowledge can be the way out of confusion and back into sanity. Your business will be most successful when you prioritize keeping your clients well informed, when you assure them that you understand your subject matter on a very deep level.
4.
The Outlaw
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Yay, you are the Outlaw! The Activist, the Rebel, the Maverick, the Revolutionary, the Wild Woman, the Misfit, you take a stand and energize people to take the risks necessary to remain authentic and true to themselves. The world needs rebels like you who are not afraid to speak up, challenge the status quo and overthrow what's not working to find a way that does. Your business will be most successful when you allow yourself to stay true to yourself and voice your opinions without fear of judgment.
5.
The Magician
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Yay, you are the Magician! My favorite archetype! You are the Visionary, the Inventor, the Transformer, the Healer, the Shaman, the Oracle. You create magic around you just by being you, and often times you can't explain how you do it. You both mesmerize and confuse people. As an entrepreneur, you for sure struggled with how you talk about what you do with other humans. Your business will be most successful when you follow your internal guidance and keep your channel clear for wisdom to speak through you.
6.
The Hero
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Yay! You are the Hero! The Warrior, the Winner, the Champion, the Achiever, your natural playground is the battlefield, the athletic contest, the streets, the workplace, the political jungle, or any place where difficulty or challenge awaits courageous and energetic action. You fight for the people who can't stand up for themselves, you motivate us to fight our inner demons and find tremendous inner power. Your business will be most successful when you show up fully in your values and allow your tribe to see how you live your life and make decisions.
7.
The Lover
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Yay, you are the Lover! The Sensualist, The Romantic, the Seducer, the Heart-centered partner, you are all about intimacy and connection. You are naturally appreciative, deeply passionate and committed. You encourage people to follow their heart, fall into their desires, and enjoy the beauty of the world through all of their senses. Your business will succeed when you create close and lasting relationships, prioritize intimacy, and embrace luxury or indulgence.
8.
The Entertainer
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Yay, you are the Entertainer! The Trickster, the Joker, the Comedian, the Performer, you are naturally playful, spontaneous and humorous. Your purpose in life is to make people feel good, lighten the mood and enjoy themselves. You bring out the playful attributes of the inner child, encouraging impulsive and unrestrained behavior. Your business is successful when you stand out and encourage people to laugh with you.
9.
The Girl/ Guy Next Door
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Yay! You are the Girl/ Guy Next Door! You are a realist, naturally unpretentious, empathetic and resilient. You instantly put people at ease. Your goal is to accept and be accepted. You pride yourself in being dependable and trustworthy. Your business will succeed when you are down to earth and relatable.
10.
The Caregiver
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Yay, you are the Caregiver! The Mother, the Caretaker, the Parent, the Helper, the Supporter, your mission is to help and serve others and protect them from harm. In a cynical world full of violence and individualistic tendencies, you remind us that without loving and caring relationships the world is brutal and cold. You amaze us with your dedication, compassion, generosity, unconditional love and the ability to forgive. Your business will thrive when you can balance taking care of others with taking care of yourself.
11.
The Ruler
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Yay! You are the Ruler! The Leader, the Aristocrat, the Queen, the Upper Class, you are high achieving, refined and you value excellence. You give people a standard to aspire to. You demand loyalty, and you are unapologetic about the lifestyle that you live because you’ve worked hard to create it. Always leading by example, people feel inspired and protected around you. Your business is most successful when you live your values out loud and take care of the people in your kingdom.
12.
The Creator
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Yay, you are the Creator! The Artist, the Writer, the Designer, the Maker, the Dreamer, your passion is self-expression in material form. You are a cultural pioneer. You use inventive foresight to mold the world of possibilities into a stunning work of art. People around you are amazed and inspired by your imagination and dedication you have to your craft. Your business is most successful when you take care of yourself enough in order to channel and create unique, high quality products with ease.

What is your Brand Personality?

Brand archetypes are the shortcut to your ideal client's heart! Find out how you can build a clear and aligned brand that leverages who you already are!

Quiz Questions

Quiz Outcomes