Your Basic Motivations:
Results and change are the basic motivations for a Lion. They require tangible evidence to convince them something is worth their time.
You desire situations that allow for freedom and authority. You require varied activities to avoid boredom and to maintain focus. You prefer difficult assignments for the same reason. As a Lion, you require the opportunity to advance, otherwise you lose interest in a task quickly and quit.
Both as a leader and a follower, you respond best to people who provide direct answers. You have zero tolerance for time-wasting small talk. You prefer to separate work and home life which may mean you don't have too many friends and only begrudgingly invite colleagues home to meet the family. You stress logic and reason over gut feelings and instinct which makes you damn good at your job, and you thrive under high pressure situations.
Things To Work On:
As a Lion, it's not easy, but it's important for you to learn that you need people too. Trust is part of everyday life and not giving any can lead to loneliness.
You may proudly identify yourself as a work-a-holic. Kudos to you for your focus, but don't discount the importance of recharging and relaxing every once in a while.
Your communication may come off as sarcastic and blunt at times. This is natural for a Lion who just wants to get to the point and not beat around the bush, but can be problematic when trying to communicate with your target market.
What you need in order to convert is to understand the other personality types; all of which are quite different from your own. You need to be able to be able to speak their language.
Let's say you sell jewelry. The way you pitch your jewelry, add-on or upsells, and ultimately convert that customer will be very different depending on which of the four personality types they fall into.
Recognition and approval are the basic motivations for an Otter. You prefer a platform to verbalize your ideas and motivate others to feel fulfilled.
You desire situations that allow you to help others and cultivate friendly relationships. You prefer an environment with freedom from control where someone else worries over the detail. After all, you're a big picture thinker.
Both as a leader and a follower, you respond best in a social environment where you can work with people every day. And a pat on the back every now and then is more than appreciated. It's nice to know your hard work isn't going unnoticed.
Things To Work On:
As an Otter, it's not easy, but it's important for you to watch your time management. Deadlines help you a lot, but you may also need someone to keep you to those deadlines or you might veer off in another direction.
You may proudly identify yourself as a optimistic person. Kudos to you for your positive attitude, but don't discount the importance of being truthful; even if it's not something others want to hear.
You fear rejection and disapproval and much of the time it stops you from taking action. This is natural for an Otter who just wants every day to be full of fun, but can be problematic when trying to communicate with your target market.
Part of your job as an entrepreneur and small business owner is to communicate with your followers. More than that, you need to convert those followers into customers.
That requires time management (you can't spend all day on social media). It requires organization (you need to be on top of posting for weeks or months at a time, and you need to know which posts convert best).
Finally, it requires you to be yourself (time to take the party online).
Relationships and appreciation are the basic motivations for a Golden Retriever. You prefer to stick to one task and work as part of a team. Having established daily routines helps you feel secure and relaxed in life.
You desire situations that allow for very little change and have clearly established goals. If those goals include step-by-step instruction you may find yourself smiling as you work. This is your warm and fuzzy comfort zone.
Both as a leader and a follower, you respond best to people who value friendship first. You appreciate the opportunity to work at your own pace with little to no pressure put on you. And personal support is a must in an enjoyable working environment. After all, people should always come first.
Things To Work On:
As a Golden Retriever, it's not easy, but it's important to understand that change can provide opportunity.
You pride yourself on being a good listener and your ability to empathize in any situation. The world is in desperate need of more loving, caring people like you, but don't forget to share your own needs with others as well. If you're healthy and well-adjusted, you're able to help more people.
You fear change and the unknown, but your biggest struggle is in saying no.
Being the giver and constant go-to for help comes naturally to a Golden Retriever who wants to keep the peace and take care of everyone, but can be problematic when it comes to an online business.
You want to serve everyone, but as an entrepreneur it's necessary to identify who you can serve best. Once you do that, now the hard work begins - creating a brand that communicates your 100% devotion to those people. Showing them how much you care and how you can help.
Quality control and doing things the right way are the basic motivations for a Beaver. You appreciate clearly defined tasks and equal team participation from everyone.
You desire situations that limit risk and provide assurance of a predetermined outcome. Surprises are nice... for other people. You prefer to know what's coming.
Both as a leader and a follower, you respond best when questions are welcomed and answers are given consistently. After all, how can anything get done without open communication.
Your motto is where there's a Standard Operating Procedure, there's a way.
Things To Work On:
As a Beaver, it's not easy for you to end the planning phase and begin the doing phase.
You may proudly identify yourself as a perfectionist. Kudos to you for being the one to make sure the project is completed to spec; but don't discount the importance of a deadline. As an entrepreneur, there's a time for planning (most of the time, you'll be happy to hear), but without implementation the project cannot be complete.
You fear criticism of your work and effort. No one works harder than you do, and feedback isn't always easy to take on gracefully.
Part of your job as an entrepreneur and small business owner is to get your brilliance out there.
That requires the courage to put what you've created out there. We'll start with the planning (of course, how else to begin?), and then move into implementation.