How clear is your brand message?

Quiz Questions

• 1.
  Does your brand have a short statement that describes what you do?

  • A.
    Yes. We’ve worked hard to be clear about what we do.
  • B.
    Um. Well. Kind of. But it’s not written down.
  • C.
    Nope. We kind of make it up depending on who’s asking and where we are.
• 2.
  Be honest. If you showed your statement to a total stranger would it be clear to them what you do?

  • A.
    Totally clear. We tested it on our Granny and she totally got it.
  • B.
    Maybe. We’d have to write it down first.
  • C.
    Clear as mud I think. Maybe writing it in Klingon would make it clearer. Or I don't have one to test.
• 3.
  Is it clear from your statement who you help?

  • A.
    Yup. It’s right in there, up front so if it’s not for them they can move right along.
  • B.
    Kind of. We help people. But we don’t specify who exactly.
  • C.
    No. It’s all about what we do.
• 4.
  Is it clear from your statement what problem you solve or goal you help them achieve?

  • A.
    Yes. We tell them what goal we can help them achieve.
  • B.
    Kind of. I think.
  • C.
    Nope. Not at all.
• 5.
  Does your statement say how you help them achieve this goal or solve their problem?

  • A.
    Yes (woo hoo). We tell them quickly how we do it.
  • B.
    Not really. We tell them what we do for them but not how we do it.
  • C.
    Nope. 
• 6.
  Do you have this statement on your website and social media pages?

  • A.
    Yes. We use it a lot to reinforce the message to our tribe.
  • B.
    We use it when asked.
  • C.
    Don’t have it, can’t use it.
• 7.
  Does this statement match up with the products or services your business sells?

  • A.
    Yes. We used it as our guiding light for our brand.
  • B.
    Yes. But I think more by accident than design.
  • C.
    Not really. Maybe we need one.

Quiz Outcomes

• 1.
  Yay. Your brand message is crystal clear!

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  Congratulations, your brand is really clear AND you’re using it to wrap around your tribe. Go you! When you have developed and are actively spreading a clear message people will be attracted to your business. Helping your business grow and thrive so you can help more people. Three ways to keep up the good work1. Use your brand message consistently and frequently, though social media posts and blogs.2. If you’re thinking of new products or services make sure they fit with your brand message.3. Check your brand message once a year to make sure it’s still what you do. I’ve added you to my mailing list (you can unsubscribe at any time), so you’ll continue to get some great word of wisdom about having a clear brand message can help your business continue to stand out in the crowd.
• 2.
  Nearly there. Your brand message is still a bit opaque.

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  You’re starting to think about your brand message but a bit more clarity would help you gather your tribe more effectively. When you spend time developing and spreading a clear message people will be attracted to your business. And your message is on the right track. Spend some more time working on tightening up your message. Three ways to clarify your message1. Put some time in your diary to spend an hour working on your brand message2. Try to condense who you help, what you help them achieve, how you do it, and what success looks like to them into 2-3 sentences3. Use this brand message on your website and social media to reinforce your message to your tribe. I’ve added you to my mailing list (you can unsubscribe at any time), so you’ll continue to get some great word of wisdom about having a clear brand message can help your business stand out in the crowd.
• 3.
  Mmm. Your brand message is looking a bit cloudy

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  It’s so hard sometimes to sit down and work out your brand message. Having a clear brand message is an increasingly popular way of marketing your business. And in the health and wellness space it’s a simple and effective way of growing your tribe. When you spend time developing and spreading a clear message people will be attracted to your business. Helping your business grow and thrive so you can help more people. Four questions to get started with building your brand message from scratch:1. Identify who your tribe, or ideal client, is2. Identify what problem you’re trying to help them solve, or goal you’re helping them achieve3. Identify how you help them do this4. Identify what success with this looks like in their life I’ve added you to my mailing list (you can unsubscribe at any time), so you’ll continue to get some great word of wisdom about having a clear brand message can help your business stand out in the crowd.