What's Your Aspirational Brand Archetype?

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Quiz Questions

1.
If your brand ordered a drink at the bar, which would it choose?
- A.
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  Lavender Collins - fresh twist on a Tom Collins cocktail, with homemade lavender syrup, gin, lemon juice and a splash of sparkling water
- B.
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  Whiskey on the rocks or Moscow Mule with a sprig of rosemary in a Copper Mug
- C.
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  Lemon Drop martini packing a flavorful punch and a sugared rim
- D.
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  The classic Manhattan cocktail garnished with bourbon soaked cherries
- E.
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  Sparkling Elderflower Rosé Vodka Cocktail garnished with a sprig of lavendar
2.
Describe your ideal client or customer?
- A.
  Someone who is colorful, creative and positive and who appreciates whimsical and bold touches
- B.
  Someone who is very purposeful and appreciates timeless classics with a modern aesthetic
- C.
  Someone who is direct about what they want and appreciates hand-crafted excellence and rustic charm
- D.
  Someone down-to-earth and who appreciates nature-inspired touches
- E.
  Someone feminine who likes to be surrounded by beauty and glamorous touches
3.
Which moodboard are you most drawn to?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
4.
If you were to take your brand on a vacation, where would it feel most at home?
- A.
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  Cabo San Lucas- surrounded by beaches, palm trees and sunshine
- B.
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  A quaint cottage - stunning patterns throughout with a sense of comfortablilty, garden flowers blooming, and vine climbing the structure
- C.
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  A cabin in the woods or a canyon- surrounded by comfortable leather chairs and a lake
- D.
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  Europe - surrounded by old-world culture, steaming cup of tea in hand
- E.
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  Camping (or glamping!) - surrounded by nature and hiking trails
5.
Which adjectives most closely capture your business characteristic traits?
- A.
  Graceful, feminine and lightheartedly charming
- B.
  Classic, elegant and iconic
- C.
  Lively, imaginative and life of the party
- D.
  Natural, organic and grounded
- E.
  Rugged, Earthy and Adventurous
6.
Which of the following groups of brands best represent the type of brand you'd like to build?
- A.
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  Mission Mercantile, Buffalo Jackson, Restoration Hardware
- B.
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  Tom Ford, Chanel, Oscar de la Renta
- C.
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  Ted Baker, Sugarfina, Kate Spade
- D.
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  Magnolia, Terrain, KINFOLK
- E.
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  Joyfolie, BHLDN, Draper James, Caitlyn Wilson
7.
If your brand were a city, what vibe would it have?
- A.
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  Jackson Hole, Wyoming - surrounded by mountain views, waterfalls, and plenty of hiking trails to ride horseback into the sunset.
- B.
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  Cannes, France - timelessly elegant with perfect spots to sit and admire the beauty with a glass of Prosecco.
- C.
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  Santa Fe, New Mexico - enjoying the culture and natural beauty. Hanging out in a hot spring with a cedarwood fire burning in the near distance.
- D.
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  New York - an epicentre of American high culture and art. Bring out your inner Carrie Bradshaw or Mr. Big
- E.
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  Santorini, Greece - infinity pools, overlooking the caldera and the deep blue Aegean Sea.
8.
Which description most closely capture your business' values?
- A.
  Playful and passionate. Bringing luxury to everyday items. Having a positive outlook on life. Being uplifting to others.
- B.
  Sophisticated and feminine. Pairing luxe touches with exquisite quality. Having impeccable taste and manners. Being empowering to others.
- C.
  Putting an emphasis on craftmanship and quality. Upholding integrity and delivering what's promised. Being dependable to others.
- D.
  Focus on mindfulness and well being. Being rooted but daringly adventurous. Drawing inspiration from nature. Being of intentional service to others.
- E.
  Purposeful and timeless. Curating timeless classics with a modern aesthetic. Evoking curiousity and respect. Being thoughtful of others.
9.
If you were deliver a gift to your top customers or clients, what would the packaging look like?
- A.
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  A beautiful, handcrafted wooden box with woodburned label
- B.
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  A bright patterned paper with contrasting ribbon and card
- C.
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  An elegant black box with a monogrammed card closed with a wax seal
- D.
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  A Tiffany-blue gift box and satin ribbon
- E.
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  Natural and recycled kraft paper, twine and a sprig of rosemary
10.
Which describes the most inspiring and productive workspace?
- A.
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  A whimsical and bright office with colored pen and paper collections nearby for easy access
- B.
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  Natural light running throughout, with touches of glam and botanicals calling attention to themselves.
- C.
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  A farm table with lots of windows providing views of surrounding nature
- D.
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  A workshop with the perfect work table surface
- E.
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  Minimalistic chic with only prized possessions on display

Quiz Outcomes

1.
Your Aspirational Brand Archetype: Classic, Iconic Chic.
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Click the button to download the full Classic, Iconic Chic aspirational brand report to discover more about your archetype including visual inspiration, example brands and traits.
2.
Your Aspirational Brand Archetype: Femme/Glam
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Click the button to download the full Femme/Glam aspirational brand guide to discover more about your archetype including visual inspiration, example brands and traits.
3.
Your Aspirational Brand Archetype: Natural and Organic
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Click the button to download the full Natural and Organic aspirational brand guide to discover more about your archetype including visual inspiration, example brands and traits.
4.
Your Aspirational Brand Archetype: Playful Luxe
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Click the button to download the full Playful Luxe aspirational brand guide to discover more about your archetype including visual inspiration, example brands and traits.
5.
Your Aspirational Brand Archetype: Rustic
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Click the button to download the full Rustic aspirational brand guide to discover more about your archetype including visual inspiration, example brands and traits.