Your brand may be showing a little wear. There are gaps in your brand that could be damaging your reputation in the marketplace.
Taking steps to fix those gaps now will alleviate bigger problems for your organization later.
Your brand may be weighed down by unnecessary negatives and/or confusion among your customers and stakeholders. You don’t have a good control of the perception of your brand in the marketplace.
It’s time to take a hard look at how your brand perception can negatively impact your organization.
Your brand is slipping into the abyss known as the sea of sameness.
Your competitors have a positioning advantage over your company. It’s time to explore what it is you do uniquely in the marketplace and place your stake in the ground about what position you want to occupy to start taking market share away from your competitors.
Your brand is in trouble. One or more of these conditions applies:
Your brand is unknown to your most important customers, making no impression on them.
Strong negatives exist that repel customers. Customers and stakeholders are confused by your brand, which sends them to the competition to buy instead.
Your competitors are controlling your brand reputation by telling others that you are too expensive, poor quality, hard to work with etc.
You’ll want to get help with your brand ASAP.