How BOLD is your brand? (Long)

Quiz Questions

• 1.
  A brand is a logo.

  • A.
    Yes
  • B.
    No
• 2.
  A brand is your reputation in the marketplace.

  • A.
    True
  • B.
    False
• 3.
  Are you clear on the personality of your brand?

  • A.
    Yes
  • B.
    No
• 4.
  Have you ever asked your customers about their perception of you brand?

  • A.
    Yes
  • B.
    No
• 5.
  Have you analyzed your competitors’ brand?

  • A.
    Yes
  • B.
    No
• 6.
  Do you know what differentiates your brand from the competition?

  • A.
    Yes
  • B.
    No
• 7.
  Are you clear on the results your customers get from the value you provide?

  • A.
    Yes
  • B.
    No
• 8.
  Do you know the colors of your competitors’ brand palettes?

  • A.
    Yes
  • B.
    No
• 9.
  Do you know the colors of your brand Palette?

  • A.
    Yes
  • B.
    No
• 10.
  Do most of your customers choose you because you are the lowest price?

  • A.
    Yes
  • B.
    No
• 11.
  Have you ever surveyed your employees?

  • A.
    Yes
  • B.
    No
• 12.
  Have you ever surveyed your customers?

  • A.
    Yes
  • B.
    No
• 13.
  Are your logo and colors consistent on your signs, business cards, and marketing?

  • A.
    Yes
  • B.
    No
• 14.
  Do people rave about your organization?

  • A.
    Yes
  • B.
    No
• 15.
  Do you know who your ideal customer is?

  • A.
    Yes
  • B.
    No
• 16.
  Does your entire staff know your brand story?

  • A.
    Yes
  • B.
    No
• 17.
  Does your company have a graphic standards manual?

  • A.
    Yes
  • B.
    No
• 18.
  Is your brand powerful enough to attract someone to buy you out?

  • A.
    Yes
  • B.
    No
• 19.
  is your company recognized in the marketplace?

  • A.
    Yes
  • B.
    No
• 20.
  When you talk about your products or services prospects understand what it is that you offer and are excited to purchase.

  • A.
    Yes
  • B.
    No

Quiz Outcomes

• 1.
  0% - 20%

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  Congratulations! Your brand is in pretty good shape. You are well on your way to communicating the right messages to your marketplace, thereby improving your business. Keep up the good work!
• 2.
  21% - 40%

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  Your brand may be showing a little wear. There are gaps in your brand that could be damaging your reputation in the marketplace. Taking steps to fix those gaps now will alleviate bigger problems for your organization later.
• 3.
  41% - 60%

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  Your brand may be weighed down by unnecessary negatives and/or confusion among your customers and stakeholders. You don’t have a good control of the perception of your brand in the marketplace. It’s time to take a hard look at how your brand perception can negatively impact your organization.
• 4.
  61% - 80%

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  Your brand is slipping into the abyss known as the sea of sameness. Your competitors have a positioning advantage over your company. It’s time to explore what it is you do uniquely in the marketplace and place your stake in the ground about what position you want to occupy to start taking market share away from your competitors.
• 5.
  81% - 100%

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  Your brand is in trouble. One or more of these conditions applies: Your brand is unknown to your most important customers, making no impression on them. Strong negatives exist that repel customers. Customers and stakeholders are confused by your brand, which sends them to the competition to buy instead. Your competitors are controlling your brand reputation by telling others that you are too expensive, poor quality, hard to work with etc. You’ll want to get help with your brand ASAP.