What's your first thought when someone mentions SEO?
I have a website, so I feel like maybe I should know what SEO is and how it works, but ugh it sounds awful! (Also, doesn't my website platform just automatically take care of all of this for me, anyway?)
Learning how to grow my search traffic is on my "to do" list, but I'm not really sure where to start... I've read a few blog posts about SEO so know some of the basics, but it seems like there's a lot of jargon to wade through.
Ah, SEO! I know all the theory. I'm comfortable with meta titles, linking, all that jazz. I even have a whole spreadsheet filled with keyword ideas for my blog... I just never seem to get around to actually implementing it all—there's always so much to do, and I don't know if it will have enough of an impact to be worth it.
I don't know why everyone makes such a fuss about SEO... it's simple, really! Google's Keyword Planner and I are besties, and organic search is my biggest source of traffic.
Do you have (and regularly use) Google Analytics & Google Search Console?
Umm, no—just thinking about trying to set these up (and figuring out how to use them) makes me break out in a cold sweat!
I think I have them set up, but I never/rarely use them because I find them overwhelming, and don't know where to start.
Yup, I have them set up and check my stats regularly. I'm not sure it makes much difference, though.
Data, data, data—you can never have too much data! I spend so much time on my analytics that I sometimes dream about it.
Do you use keywords on your website?
Umm, I use words on my website... does that count?
I've thought about some of the words my ideal audience might use on Google to find content like mine, and used them in some of the text... but I'm not sure if I'm using the right keywords—in the right places. I've heard people talking about "keyword planning tools", but I don't know how to use them or which one to try.
I've done a lot of keyword research using my favourite keyword planning tool, have a list of keywords I could use, and I know where they *should* go, so I use some of them now and again, but it all takes so much time, I don't know where to concentrate my efforts. Generally I just save keywords in a document and then forget about them.
Yes, I love keyword research! My website is thoroughly optimised for all the best keywords in my niche.
What's your link building strategy?
My what now?
Soooo... I guess links are meant to be a good thing for SEO, but I'm not sure why (or what types of links we're talking about here).
Whenever I write a blog post, I make sure I link to other similar blog posts I've done in the past, and I have a list of people in my niche that I'd like to write guest posts for and collaborate with, but I never get around to doing it.
My link building strategy is a thing of beauty. But, I can't tell you all my secrets, can I?!
Does social media play a role in your SEO strategy?
I don't have an SEO strategy, so no!
Well, I do post on social media—though, I'm not really sure how this is supposed to be related to SEO.
I know sharing my work on social media could help me get wider coverage, but I often find myself sinking too much time into my social media and then not having time to create high quality search-friendly content.
Sharing my work via social media isn't necessarily a direct way of increasing my website's DA, but it does help get the word out, which can then indirectly lead to an increase of my website's authority—so, I make sure to do this consistently, and especially focus on Pinterest.
Where is learning more about SEO in your order of priorities right now?
Medium-high: I feel like this is something I *should* know about for my work online, but I don't know if I'm ever going to be able to get my head around such a technical-sounding skill.
High: I'd really like to grow the search traffic to my website so I can stop worrying so much about social media, but I find the technical jargon people use to talk about SEO pretty off-putting.
Low: I already feel like I know what I need to know, I just need to find some time to actually start using and testing my knowledge.
I keep an eye on SEO blogs and newsletters to get the info on the latest updates in the industry, but I feel like I've mastered the basics enough for this not on my priorities list at all. I maintain my SEO strategy pretty much out of habit now, it's just a natural part of my work online.
SEO beginner: take small steps to grow without getting overwhelmed...
You're using the Internet to build something that you're passionate about, and that's a beautiful thing! It takes time to gather the expertise you need to grow, though, and you can't do all the things at once.
As a creative person who loves words and hates numbers, I promise that if I could master this skill, you can, too. It took me a few years to get to grips with all of it, so my motto is "slow and steady".
Don't try to push yourself to learn too much too fast - but, if you would like to make a start by taking some of the mystery (and headaches!) out of SEO so you can learn to grow your search traffic, my free guide is designed to be an approachable first step. I've poured all the essentials into this downloadable guide and series of emails, and I hope you find them helpful.
Wishing you well on your journey!
SEO curious: looks like you're ready to take your knowledge deeper!
You know SEO is a key part of building an audience and flourishing online, but the whole thing sounds rather dull and confusing. You want to take some of the pressure off your social media, and invest time and energy into growing and improving the one platform online that you actually own yourself—your website—but you don't know where to start.
If you're hungry to learn, and committed to taking your SEO knowledge to the next level, but want resources designed with the tech-averse in mind, you're in the right place; my free guide, and my online course, Intuitive SEO: A Creative's Guide to Growing Search Traffic, were all designed with you in mind.
My approach to SEO is that it's more about people, words, and empathy, than tech, coding, and numbers. I'll show you how to adopt an SEO-mindset that's integrated with everything else you do online, adding quality and value to your work without extra pressure and impossibly long to-do lists.
Whatever your existing knowledge level, I think it will be worth your while signing up for my free SEO guide to start with—you can work through this and improve your understanding of the basics, and then I'll send you information about the full course and also let you know when it's open for enrolment.
Looking forward to helping you grow, friend!
SEO savvy but stuck: you already have the most of the knowledge you need to grow, but you're struggling to implement it...
Oh man, I get it. There's so much information out there, and potential strategies to test out. Knowledge and ideas isn't your struggle, it's all about making wise choices with your resources; what's going to have the biggest impact, and what's realistic based on your limited and precious time and money?
In my honest opinion, you certainly don't need my free guide to SEO, and I'm not sure that you'd learn anything particularly new from the majority of the lessons in my online course, "Intuitive SEO: A Creative's Guide to Growing Search Traffic" either. (I mean, by all means look into it if you feel like you need a refresher, and send me an email on email@example.com if you have any questions.)
I think what you need is one specific part of my course, that I'm planning on expanding to be a standalone mini offering for people like you: the part all about tackling the overwhelm, figuring out your most urgent priorities, and setting out actionable next steps, and realistic expectations.
I'll be working on this later this year, and need to figure out what format would be most helpful for you. I can tell you now that it will be a short-and-sweet, time-saving, results-focused, affordable option, because I want to make sure that it isn't just another course or more knowledge that you won't get around to putting into action.
If this sounds like something that might be helpful for you, sign up to be the first to hear about it when it's ready.
Best of luck till we speak again!
SEO pro: sounds like you don't need any help, you brilliant person, you!
Go forth and bloom, you SEO superstar! You understand that SEO is all about creating high-quality content that serves your ideal audience; you know that to grow your search traffic, you need to work with Google to create a user friendly, clear, logical, and compelling website designed with your visitors in mind, and that you need to prove your authority with many high-quality backlinks to your website.
I don't think you need any more free guides, or online courses about SEO—you just need to keep patiently doing what you're doing.
Wishing you all the best, friend, and if you'd like to stay in touch, make sure you reach out on Instagram.