You're a natural when it comes to working with people. Is it your charm or devilishly good looks? Well of course, but it's also your skill set!
You are a whiz at doing something people need, and maybe you don't even know what that is yet! But my friend, you were born with a heart of service and simply light up at the thought of getting paid to be you.
Your skill could be photography, graphic design, video, illustration, coaching, virtual assistance, copywriting, personal styling, or something else entirely unique to you.
Serviced-based superstar, if you've been spinning your wheels trying to get started or getting stuck doing #allthethings and nothing has been working, it's time to get back to the basics.
1:1 service-based businesses thrive on having a signature offer along with sharp and clear messaging to attract your soulmate clients. In order to do that, people have to see you and know what you do! Choose your niche, roll up those sleeves, and exchange that hustle for some harmony.
Focus in clearly on what you do and who you really want to serve to form your niche. The more clear you are with your niche, the more people are going to feel like you're speaking directly to them and that you have the perfect solution to their problem! Use your niche to form your messaging on social media and even during in-person conversations.
Steadily build a portfolio of work and testimonials to share on your website or social media accounts to help others build a recognizable know-like-and-trust factor around you and your work. Whether your fave marketing tactics include personal referrals or online marketing, the bottom line is to become visible and make it easy for people to work with you!
Continue to hone your craft, dig into the things you love about your work, and your clients will love it too!
Do you gush over the latest booth at the farmer's market? The latest online store that you can't stop raving about? Are you big into branding and creating (or experiencing) an amazing customer experience?
You may just have the heart of a product-based business owner. Let's be real, if you ever had the thought of "Hey, I should start a boutique/coffee shop/winery/bookstore/cat clothing store someday!" then guess what, maybe today is that special day, friend!
And hey, this isn't just for physical product lovin' bosses, either. Digital makers, this one's for you, too. If your heart does a dance at the idea of selling your digital creations on an artistic storefront like Creative Market, then it's time to get to crafting.
Get your products on places where they can be found by those looking for it, such as a platform with an internal search (Etsy, Creative Market, etc.) or acquire a website and utilize a social presence to showcase your amazing work to the world.
Make sure that product photography is on point! Shabby photos ain’t allowed, kay?
You may think social media is fleeting for product based businesses, but there's one visual platform you may not have thought of to showcase your products - and that's Pinterest! It only takes one amazing pin to breathe life (and oodles of traffic) into your business. Instagram is great for visually showcasing your products as well!
And of course, keep your customers engaged with all of your latest releases by offering coupon codes or other incentives in exchange for their email address to grow that email list, baby! (Boom!)
Pretty soon, that shop of yours will be running like a well-oiled machine.
You are a creative through and through. With ideas oozing out of your vibrant mind every minute, sometimes it can feel hard to keep up and this can even present itself as a flurry of ideas that barely make it onto your notes app before they get lost in space.
Time to channel that creative energy! If you're overflowin' with ideas on the reg, then time to lend some structure to that creativity so it can flow freely (and well.) If structure freaks you out, just remember that the Mona Lisa, one of the most revered paintings of all time, is painted on a canvas that's less than 3ft tall and 2ft wide!
Your creativity needs a canvas, and that's up to you to decide which canvas is calling out your name. Whether it's a blog, a YouTube channel, or a stellar Instagram feed, find the creative outlet that resonates with you.
Hone in on one niche, one section of expertise that lights you up, and create content ideas around that. The narrower your niche and the smaller your ideal audience becomes (as in like, just one metaphorical person) the better. In this way, your messaging will become magnetic and you’ll never run out of things to say.
If blogging is your route of choice, be sure to leverage Pinterest and let those timeless blog posts live on and find their audience for months (and even years!) to come. If YouTube is your jam, choose great SEO keywords and search terms for your videos that allow your videos to surface more easily on Google, and crosspost to other video friendly channels, like Instagram and Facebook. And lastly, be sure to build an email list to share your latest content with your subscribers!
Take one step at a time, creative, and just like the Mona Lisa, the rest will be history.
Your friends and family are constantly asking you how to do the things you're great at. They know you're the go-to person for your area of expertise. You're patient, kind, and a great listener, but an even better speaker! (Although sometimes you may not like to admit that because helloooo public speaking sometimes equals instant sweaty palms.)
But here's the thing, once you find your flow you thrive off of teaching, speaking, and sharing your knowledge with others.
Education is your jam. You may have even played "school" with your teddy bears as a kid and even told everyone you'd be a teacher growing up. Maybe teaching in the school system isn't your thing, but you still crave to teach in another sense, a way that's more "you." One where you get to be the boss, call the shots, and be in charge of your curriculum.
The thought of launching an online course, group program, or retreat has flooded your dreams like crazy and sharing your knowledge in a way that lights you up has you doing a happy dance!
It might feel scary to think about getting out there, or daunting to think about building out your content (maybe you hate the way your voice sounds on recordings, #relatable...) But think of how so many people will benefit in learning something valuable by you just being you, and just going for it. It's time to launch your dream!
Have a content strategy in place and build a home platform where you can market your mission. This could simply be a Facebook group, podcast, Instagram page, website, or YouTube channel. Show up regularly there with free content that showcases what you do best - teach!
Gather email subscribers with free-opt in's like challenges, email courses, or free guides, and attract a tribe who simply loves to devour everything you create.
Begin to build out your program or course curriculum based on the needs of your audience and then build hype around it by introducing it to your email list, on webinars, Facebook lives, Instagram lives, and more! Choose a course software you vibe with like Kajabi, Teachable, or Thinkific and get your program out and into the world.
Still feeling scared? Good! Because as they say, great things never come from comfort zones.