Discover what's holding you back in your travel business

Quiz Questions

1.
Do you have complete clarity on who you would like to sell travel to?
- A.
  I'm still trying to figure that out
- B.
  I have a vague idea
- C.
  I know who they are but don't know where to find them
- D.
  Yes, I know who they are, where to find them and how to get continuous access to them!
2.
Do you have a strategy to promote your business?
- A.
  I'm doing the basics; posting on social and working with family & friends
- B.
  I know that I need a marketing plan but don't have one
- C.
  Yes, I have a full marketing plan with scheduled tactics
3.
Do you post frequently (daily) on social media?
- A.
  No, I try to but am not currently consistent
- B.
  Yes, but it's not planned out in advance
- C.
  Yes, and it's planned out in advance
4.
Do you attend events where your ideal client is present?
- A.
  Nope, I work online
- B.
  I'd like to but I wouldn't know where to start
- C.
  Yes, but I'm not sure I'm at the right events
- D.
  Yes, I'm nailing this. Taking numbers and growing my network
5.
Do you have a lead magnet in place to collect email addresses of the potential clients who visit your website?
- A.
  Nope, I'm not sure what that is
- B.
  Nope, I just haven't gotten around to it yet
- C.
  Yes, but it's not bringing me in new leads
- D.
  Yes, and it's bringing me in new leads daily or weekly
6.
Do you have a website for your business?
- A.
  Not yet but I plan to get one
- B.
  Yes, but my host agency/consortia controls it
- C.
  Yes, but I'm embarrassed by it and it needs fixing
- D.
  Yes, and it perfectly speaks to my ideal clients
7.
Do you have sales goals for your business?
- A.
  No, I know I want sales but I haven't crunched the numbers yet
- B.
  Yes, in my head
- C.
  Yes, and it is clearly documented with targets and which suppliers + how many clients I need to sell
8.
Do you have an email list set up on an email marketing platform?
- A.
  No, I don't know what that is, to be honest
- B.
  Yes, I have one but don't know what to do with it
- C.
  Yes, I have one and it has email templates and a strategy
- D.
  Not yet, it's on my to-do list
9.
Do you send regular (weekly) emails to your list?
- A.
  I have not been/not yet started to
- B.
  I have tried but am not consistent
- C.
  Yes, religiously, every week
10.
Do you create fresh weekly content to send to your audience (blog, podcast or video)?
- A.
  No! I don't have time or the need for that!
- B.
  I would like to and have tried but am not consistent
- C.
  Yes, every week I put out fresh, new, relevant content for my audience
- D.
  I plan to do that
11.
Do you segment your email list to send them specific emails based on their interests?
- A.
  What email list?!
- B.
  No and I don't know why I need to
- C.
  Yes, I am trying but not consistently
- D.
  Yes. Tags, segments and sequences all in place!
- E.
  I haven't set up an email marketing system yet
12.
Do you have difficulty asking for the sale?
- A.
  No, I'm bold like that. I ask and almost always close it
- B.
  Yes, I try but I can't close them all
- C.
  I really don't get that far. I'm still trying to get clients to notice me
13.
Are you presented with sales objections at the point of sale? Eg. price, timing, value, etc.
- A.
  Yes, sometimes I feel like I go around in circles and I struggle to close the sale
- B.
  Yes, but I can almost always overcome them and close the sale
- C.
  Not really, it's usually smooth sailing by the time I ask for a deposit
- D.
  I haven't gotten that far yet, I'm still kind of new
14.
What percentage of your clients return to you within 12 months?
- A.
  Less than 25%
- B.
  25 - 50%
- C.
  50 - 75%
- D.
  75 - 100% (whoah - so good)
- E.
  Still too early to tell, I'm new
15.
Do you receive regular referrals from your existing clients?
- A.
  Yes, often
- B.
  Every now and then
- C.
  Not yet but I know it will happen!

Quiz Outcomes

1.
LEVEL 1 - Top of Funnel (TOF)
Your focus should be on the top of your marketing funnel, the awareness phase. A marketing funnel is a business process where you turn strangers into customers, and the top of the funnel is all about attracting your ideal client to your business so that they know you exist, how you can help them, and that they want to learn more about you. We've put together a full list of what to do next and some tools to get you started.
2.
LEVEL 2 - Middle of Funnel (MOF)
Your focus should be on the middle of your marketing funnel, the connection phase. A marketing funnel is a business process where you turn strangers into customers, and the middle of the funnel is all about your clients getting to know, like and trust you (we refer to it as building the KLT). If you do a great job in this part of the funnel, you’ll never struggle to close sales… ever. We’re assuming from your quiz answers that you already have a flow of new prospective clients coming into your email list on a weekly basis. If that’s not the case, you’ll want to circle back to the top of your funnel and nail that first before moving onto the middle of the funnel. We've put together a full list of what to do next and some tools to get you started.
3.
LEVEL 3 - Bottom of Funnel (BOF)
Your focus should be on the bottom of the funnel, the sales phase. A marketing funnel is a business process where you turn strangers into customers, and the bottom of the funnel is all about closing sales and getting invoices paid. If you have done a great job at the top of the funnel it means that you have a consistent stream of clients coming in. If you have done an equally strong job at the middle of the funnel it means that you have built a strong KLT. So your area of focus has to lie in asking for the sale, closing the sale, dealing with sales objections (there shouldn’t be many) and getting the invoices paid. We've put together a full list of what to do next and some tools to get you started.