UNCOVER WHAT'S HOLDING YOU BACK

Quiz Questions

• 1.
  Do you have complete clarity on who your ideal client is?

  • A.
    I am still trying to figure that out
  • B.
    I have a vague idea
  • C.
    I know who they are, but I don't know where to find them
  • D.
    Yes, I know who they are, where to find them, and how to get continuous access to them!
• 2.
  Do you have a strategy to promote your business?

  • A.
    I am doing the basics - posting on social media and working with family and friends
  • B.
    I know that I need a marketing plan, but don't have one
  • C.
    Yes, I have a full marketing plan with scheduled tactics
• 3.
  Do you post frequently (daily) on social media?

  • A.
    No, I try to but I am not currently consistent
  • B.
    Yes, but it's not planned out in advance
  • C.
    Yes, and it's planned out in advance
• 4.
  Do you attend events where your ideal client is present?

  • A.
    Nope, I do most of my marketing online
  • B.
    I'd like to, but don't know where to start.
  • C.
    Yes, but I am not sure I am at the right events
  • D.
    Yes, I am nailing this! I am taking numbers and growing my network.
• 5.
  Do you have a lead magnet in place to collect email addresses of the potential clients who visit your website?

  • A.
    Nope, not sure what that is
  • B.
    Nope, I just haven't gotten around to it yet
  • C.
    Yes, but it's not bringing me new leads
  • D.
    Yes, and it's bringing me in new leads daily or weekly
• 6.
  Do you have a website for your business?

  • A.
    Not yet, but I plan to get one
  • B.
    Yes, but I am embarrassed by it.  It needs help!
  • C.
    Yes, and it perfectly speaks to my ideal clients
• 7.
  Do you have sales goals for your business?

  • A.
    No. I know I want sales, but I haven't crunched the numbers yet
  • B.
    Yes, in my head
  • C.
    Yes, and they are clearly documented with targets and timeframes
• 8.
  Do you have an email list set up on an email marketing platform? 

  • A.
    No, not too sure what that is
  • B.
    Yes, I have one, but I am not sure what to do with it
  • C.
    Yes, I have one and it has email templates and a strategy
  • D.
    Not yet.  It's on my to do list
• 9.
  Do you send regular (weekly) emails to your list?

  • A.
    I have not been/not started to
  • B.
    I have tried, but am not consistent
  • C.
    Yes, religiously, every week
• 10.
  Do you create fresh weekly content to send to your audience (blog, podcast or video)?

  • A.
    No,  I don't have time or the need for that!
  • B.
    I would like to, and have tried, but I am not consistent
  • C.
    Yes, every week I put out fresh, new, relevant content for my audience
  • D.
    I plan to do that
• 11.
  Do you segment your email list to send them specific emails based on their interests?

  • A.
    What email list!?!
  • B.
    No, and I don't know why I need to
  • C.
    Yes, I am trying, but I am not consistent
  • D.
    Yes!  Tags, segments, and sequences are all in place
  • E.
    I haven't set up an email marketing system yet
• 12.
  Do you have difficulty asking for the sale?

  • A.
    No. I am bold like that.  I ask and almost always close it
  • B.
    Yes.  I try, but I can't close them all
  • C.
    I really don't get that far.  I am still trying to get clients to notice me
• 13.
  Are you presented with sales objections at the point of sale? Eg. price, timing, value, etc.

  • A.
    Yes, sometimes I feel like I go around in circles and struggle to close the sale
  • B.
    Yes, but I can almost always overcome them and close the sale
  • C.
    Not really, it's smooth sailing by the time I ask for a deposit
  • D.
    I haven't gotten that far yet.  I am still kind of new
• 14.
  What percentage of your clients return to you within 12 months?

  • A.
    Less than 25%
  • B.
    25 - 50%
  • C.
    50 - 75%
  • D.
    75 - 100% (Woah! That's amazing!)
  • E.
    Still too early to tell. I'm new
• 15.
  Do you receive regular referrals from your existing clients?

  • A.
    Yes, often
  • B.
    Every now and then
  • C.
    Not yet, but I know it will happen

Quiz Outcomes

• 1.
  Your Customers Aren’t Aware of You

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  Your focus should be on the top of your marketing funnel, the awareness phase. A marketing funnel is a business process where you turn strangers into customers, and the top of the funnel is all about attracting your ideal client to your business so that they know you exist, how you can help them, and that they want to learn more about you. Here's what you need to do: 1. Develop a Marketing Strategy Document who your ideal client is and what service you will provide for them Clarify your brand's strategy and messaging so that it is compelling and engaging Document your sales goals. What do you want to sell and how many sales will you need in order to hit your financial goals? 2. Build Your Email List Create a valuable and high converting lead magnet to entice new subscribers Set up an account on any email marketing platform so that you can stay in touch with your audience 3. Create an Engaging Brand Develop a highly-converting website Ensure that you have a strong and consistent visual brand across all platforms (website, social media, email templates, and marketing assets) I’m here to get you where you need to earn the business you deserve and thrive as an entrepreneur. My name is Aleya Harris, the founder and owner of Flourish Marketing. I am a copywriting geek and strategist, plus I've been a marketer for over a decade. I am a big fan of being associated with the best, so I am also a StoryBrand Certified Guide, Certified NES Health Practitioner, and a huge Beyoncé fan. I understand the challenges you face – and I know how to fix them. At Flourish Marketing, we create empowering education resources, strategic StoryBrand sales funnels, highly-converting social media content, and empowering BioEnergetic Business Coaching solutions to help empire builders like yourself flourish in business and life. To get help building the biz of your dreams, click the button below to schedule a FREE 30-minute discovery call with me. I will listen to your needs and recommend next steps based on your goals. Cheering you on, Aleya
• 2.
  You Need Stronger Customer Relationships

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  You need to shift your focus to the connection phase of the marketing funnel. A marketing funnel is a business process where you turn strangers into customers, and the middle of the funnel is all about your clients getting to know, like and trust you (we refer to it as building KLT). If you do a great job in this part of the funnel, you’ll never struggle to close sales… ever. We’re assuming from your quiz answers that you already have a flow of new prospective clients coming into your email list on a weekly basis. If that’s not the case, you’ll want to circle back to the top of your funnel and nail that first before moving onto the middle of the funnel. Here's what you need to do next: 1. Become a Helpful ExpertDecide which medium you’ll use to provide fresh weekly content (podcast, blog, or video) 2. Engage ConsistentlyCreate a content calendar for the next 12 weeks and map out what you are going to talk about each week. Start sending a weekly email to your audience pointing them in the direction of that fresh new weekly content 3. Get SocialDetermine where your ideal customer hangs out online and post engaging content daily on the relevant social media platforms. I’m here to get you where you need to earn the business you deserve and thrive as an entrepreneur. My name is Aleya Harris, the founder and owner of Flourish Marketing. I am a copywriting geek and strategist, plus I've been a marketer for over a decade. I am a big fan of being associated with the best, so I am also a StoryBrand Certified Guide, Certified NES Health Practitioner, and a huge Beyoncé fan. I understand the challenges you face – and I know how to fix them. At Flourish Marketing, we create empowering education resources, strategic StoryBrand sales funnels, highly-converting social media content, and empowering BioEnergetic Business Coaching solutions to help empire builders like yourself flourish in business and life. To get help building the biz of your dreams, click below to schedule a FREE 30-minute discovery call with me. I will listen to your needs and recommend next steps based on your goals. Cheering you on, Aleya
• 3.
  Bottom of Funnel: You Need to Close the Deal

  You need to shift your focus to the sales phase of the marketing funnel. A marketing funnel is a business process where you turn strangers into customers, and the bottom of the funnel is all about closing sales and getting invoices paid. If you have done a great job at the top of the funnel, it means that you have a consistent stream of clients coming in. If you have done an equally strong job in the middle of the funnel, it means that you have built a strong KLT. So your area of focus is in asking for the sale, closing the sale, dealing with sales objections (there shouldn’t be many) and getting the invoices paid. Here's what you need to do: 1. Demonstrate Authority Make sure to include case studies, testimonials, and awards on your website Tell a clear story about what problems you solve and how you solve them 2. Ask for the Sale Create a promotions strategy. Ensure that you are sending out promotions that are truly relevant to your clients. No more than one great promotion per month. Develop a sales process framework with questions and qualification criteria If you are receiving sales objections, be sure to document them all in a spreadsheet to look for patterns. 3. Use the Power of Your Email List Ensure that you ask every client at the proposal stage how they heard from you. You want to look for patterns on what is working at the top of your funnel and what is not. Create email launch sequences to generate revenue on demand I’m here to get you where you need to earn the business you deserve and thrive as an entrepreneur. My name is Aleya Harris, the founder and owner of Flourish Marketing. I am a copywriting geek and strategist, plus I've been a marketer for over a decade. I am a big fan of being associated with the best, so I am also a StoryBrand Certified Guide, Certified NES Health Practitioner, and a huge Beyoncé fan. I understand the challenges you face – and I know how to fix them. At Flourish Marketing, we create empowering education resources, strategic StoryBrand sales funnels, highly-converting social media content, and empowering BioEnergetic Business Coaching solutions to help empire builders like yourself flourish in business and life. To get help building the biz of your dreams, click below to schedule a FREE 30-minute discovery call with me. I will listen to your needs and recommend next steps based on your goals. Cheering you on, Aleya