Great work! It is totally normal to have a 'lower' score if you're still gaining clarity on your business and how you want it to work for you. There is obviously nothing wrong with having a lower score, it just means you're still defining the nuts and bolts of what you do and how to talk about it.
You might just be putting the pieces together for a new business, or maybe you're struggling to define your services and marketing language, or maybe you do so many things that you're trying to figure out exactly what it is that you do. (This affects more entrepreneurs than you may realize.)
Whatever the reason, this lack of clarity can feel incredibly frustrating. It can feel like you're spinning your wheels with your marketing, and you may be struggling to get your biz off the ground.
First of all, it is totally okay to be here. If you've been an entrepreneur for a while, you know that things always change and grow, so some uncertainty comes with the territory. It's managing that uncertainty and having the tools to gain clarity that helps the most.
I'd recommend spending some time solidifying your brand strategy and then your marketing language. Knowing how to talk about what you do in order to attract the people who will love it is key to feeling confident about what you're offering and growing your biz.
Spend some time on these questions:
What do you really, really love doing in your work? (Chances are, you're really good at this.) (Hint: this is also part of what sets you apart from your competition, aka Differentiation Strategy.)
What problem does this solve?
Who has that problem? (And who will therefore be super grateful and appreciative to you for solving it?)
What are their feelings about that problem? (e.g. how urgent is it, does it frustrate, hurt, annoy, bore, etc. them?)
The clearer you can articulate these things, the more confident you'll feel about your work, and the better you'll be at attracting your best clients/customers.
Once you get clear on your brand and marketing, other things like overall strategy, product funnels, and pricing can fall into place. But there's no sense in trying to do that stuff before you have a solid, clear handle on what problem you solve and how to draw people to you.
If you'd like more help building a powerful brand and clear, confident marketing strategy, you can sign up for my list to get free resources and webinars, or read more about my course I based on this quiz below!
It sounds like you've got some things working well for you in your business! Most entrepreneurs score in this middle range, so you're in good company. You're likely moving along just fine, but you probably want to refine a few things in your biz.
Hopefully, the quiz questions have already given you some clarity on things you want to work on, which is crucial to improving your business.
If there's one thing I want you to know, it's this:
CLARITY --> CONFIDENCE --> CUSTOMERS
Clarity leads to confidence, and confidence leads to customers and clients.
When you're clear:
When you're clear on the problem you solve and what sets you apart in your industry, you talk differently, you handle your business differently, and you even price your services and products differently. Marketing becomes easy.
When you know the exact words to describe what you do, and you've clearly defined who needs it and why, marketing plans, networking, and even sales calls get easier because you're no longer trying to convince someone to work with you, you're just honestly listening to their problem to see if your solution will work for them, and then offering them a choice.
And that's not only easy, it's fun, too. Marketing becomes an earnest seeking of your Right People, and a clear declaration of what you're amazing at. That reeks of confidence, which is a magnet to clients and customers.
When you're confident:
From that confident place, sales becomes fun, and running your business goes back to being the inspired, joyful expression that it was when you first had the idea for it.
You've lost the attachment to a sale, and you're just happy to talk about what you do. You don't do work that doesn't align with you and you don't take on clients who aren't a great fit.
You become unshakeable in how to approach your work.
And customers find that irresistible.
And not just any customers, but your best customers. You begin to attract better clients and opportunities. Your business begins to grow more organically, without the effort and overwhelm you're used to.
Running your business becomes more joyful, and when you're in your joy, you're naturally selling.
If you'd like to learn how to do that in your biz, you can sign up for my list to get free resources and webinars, or check out my course based on this quiz below!
Nice work! It seems like you've got a thriving business. Hopefully, your opportunities feel abundant and your creativity is both appreciated and joyful.
At their best, our businesses are ways for us to express our belonging to this world.
Working in ways that are both fun to us and appreciated by our clients raises the bar for what we expect to get from our work. It's no longer enough to just get money and success (although that's still always fun), we're now looking for personal fulfillment, clarity, joy, and most of all, the chance to be more of who we really are.
Our creativity becomes an act of service and we're more motivated by what we can give to the world than what we can get from it.
If you're still reading, I'm guessing that you're already on this path with your business.
If you'd like some help along the way, consider these questions:
What do you love about your work that you can do more of?
What is one, far away dream that you've been wanting to implement in your business, and what steps can you take towards it right now?
Is there anything you don't love that you can outsource, change, or stop doing right now?
If you're really clear and confident on the problem you solve for your Right People, does your pricing need to change at all?
Or do you need to offer something new?
Give these questions some thought and and brainstorm how you can make your business better for you. And take good care of yourself. I highly recommend doing anything that enhances your intuition and self-love when you're making changes.
If there was anything on the quiz that you'd really like to learn about or get more support with, you can sign up for my list to get free resources and webinars, or check out my course based on this quiz below!
Would you like to connect more deeply to your clients and your work?