Is Your Online Course Business Ready for Facebook™ and Instagram™ Ads? 

Quiz Questions

• 1.
  Do you currently have a lead magnet for your online course?

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  • A.
    I have several of them and want to figure out which one converts best.
  • B.
    Yes, and it converts very well with organic traffic. (40% or more conversion rate on my landing page)
  • C.
    Yes, I have one, but I’m not sure that it’s the best one for Facebook ads.
  • D.
    No, and I don’t know how to create one. 
• 2.
  Is your online course ready to sell?

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  • A.
    No, I’ve just started the course creation process.
  • B.
    Yes! I’ve already sold it organically and need to find more students!
  • C.
    No, but I’m planning on launching soon and want to build my email list.
• 3.
  Do you have an online course sales funnel in place (e.g. email sequences, sales page, and a webinar, challenge, video series or something similar)?

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  • A.
    Yes, I have all of this ready to go!
  • B.
    No, I haven’t set any of this up yet.
  • C.
    Hmmm….I’m partly there. I have a few of these pieces finished but not all of them.
• 4.
  If you were told that your (sales page copy, landing page, email series, etc) needed work, would you be willing to fix any issues?  

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  • A.
    Yes! I know that marketing is all about testing and tweaking where necessary.
  • B.
    Maybe, depending on how much it cost.
  • C.
    No, sorry, I don’t have the time or money for that right now. 
• 5.
  Who handles the tech stuff for your online course business?

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  • A.
    I basically outsource as much as possible.
  • B.
    I do much of it myself but outsource where needed.
  • C.
    It’s all me and no one else. I don’t believe in spending money on help.
• 6.
  My general feeling on paid advertising for Facebook and Instagram is:

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  • A.
    I know I can have success with them…with the right help and strategy.
  • B.
    I’m a little worried about paying for ads, but know I need them to sell my online course on autopilot.
  • C.
    I feel that Facebook and Instagram ads are money down the drain. 

Quiz Outcomes

• 1.
  The "Change Maker"

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  You are the "Change Maker" and sooo ready for Facebook and Instagram ads to grow your online course business! You have a lead magnet that converts, an online course sales funnel to take your prospects on that buyer's journey. You understand that Facebook and Instagram ads are a great tool to help you find your perfect students for your online course. You're willing to review your data and make adjustments and tweaks as needed to optimize your online course sales funnel and ultimately serve your customers and change the world!
• 2.
  The "In the Near Future"

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  You're not quite ready for Facebook and Instagram ads yet! But don't worry! I want to help you get ready! Before you jump into the world of paid ads, the first thing you'll want to do is develop and launch a lead magnet for your online course that converts. It's a simple as creating a roadmap, cheat sheet, or workbook that is related to your online course and can help take your new email subscriber on the buyer's journey. Once this is created and validated, you'll want to start with a list building campaign. You're pretty much there with your entrepreneur-like qualities. And this will help you get started with building your email list.
• 3.
  The "Toe Dipper"

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  You are definitely ready to "dip your toes" in Facebook and Instagram ads! You understand the importance of growing your email list and building your audience. You may have a few final touches to put on your online course sales funnel, but, hey, that's normal. You're courageous and take the necessary risks that entreprenuership requires! You're there, but there's more! Ready to go to the next level?