Desirability Quiz

Quiz Questions

• 1.
  Does this product solve a problem for you?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 2.
  Does it offer you a solution that other products don't?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 3.
  Do you need this product?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 4.
  Do you feel like this product was made especially for you?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 5.
  Does this product give you a feeling you hadn't experienced before using it?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 6.
  Are you tempted to tell your friend about this product?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 7.
  Was it easy to understand how to use this product for the first time?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 8.
  Does this product work well?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 9.
  Is the product free of any frustrations when you use it?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 10.
  Was the unboxing and assembly of this product easy?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 11.
  Does the product work reliably for you?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 12.
  Does the product seem durable, lasting as long as you'll need it to?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 13.
  Is it comfortable and easy to get in/out or on/off of this product?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 14.
  Does this product physically fit you well?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 15.
  Do you enjoy interacting with this product?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 16.
  Can you tell how the product functions by the way it looks?  

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 17.
  Does this product have soul?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 18.
  Do you feel emotionally drawn to it?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 19.
  Does the product look and feel high quality?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 20.
  Does it visually stand out from other products?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 21.
  Can you tell what brand this product belongs to?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 22.
  Do you like its color?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 23.
  Is it obvious what the front and back of the product is?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 24.
  Does it draw you in for a closer look?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 25.
  When you come in for a closer look, does the product tempt you to touch it?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No
• 26.
  Once the product is in your hands, does it delight you?

  • A.
    Yes
  • B.
    I'm Not Sure
  • C.
    No

Quiz Outcomes

• 1.
  Undesirable

  We've got work to do. The good news is you're tuned in and open to improvement. There is so much opportunity to seize and we can only go up from here!
• 2.
  Likable But Not Desirable

  Either your product is stuck in the land of so-so or you just simply didn't have the answers to a majority of these questions. That's OK! Knowing what questions need answering is the first step towards boosting desirablity.
• 3.
  ​Desirable 

  Either you cheated or your product is pretty darn desirable! There's always room for improvement. (Did you have your customers take the quiz? Do that and see if you learn anything new.)