Is your lead magnet a money magnet?

Quiz Questions

• 1.
  What's your lead magnet's conversion rate? (what percent of time does it get emails)

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  • A.
    Less than 35% of the time
  • B.
    Over 50% of the time
• 2.
  Does your lead magnet provide you information about your  lead? For example, what they like, what they struggle with, etc.

  • A.
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    Yes
  • B.
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    No
• 3.
  Does your lead magnet help keep people on your website?

  • A.
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    Yes, I have it on my site where people can interact/read it
  • B.
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    It's in cloud storage (dropbox, Google Drive, AWS)
  • C.
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    I have it delivered via email
• 4.
  Is your lead magnet relevant to your offers or services?

  • A.
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    Yes
  • B.
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    Sort of
  • C.
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    Not really
• 5.
  Do you provide a solution or tips to improve their situation?

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  • A.
    Yes
  • B.
    Not really
• 6.
  Does your lead magnet include a call to action?

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  • A.
    Yes, I have a call to action and it's aligned with my objective
  • B.
    I have a call to action but it's pretty generic
  • C.
    I don't have a call to action

Quiz Outcomes

• 1.
  Your lead magnet needs a makeover

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  There are some opportunities to make your lead magnet make more money for you. Look for an interactive way to provide value based on what your community and clients value (a recipe book, checklist, or to learn more about themselves?). Make sure your lead magnet is interactive as studies show interactive content is well received.
• 2.
  Your lead magnet is kinda money

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  Your lead magnet is working but could be working for you even more! Top Items to Check for Your Lead Magnet ✔︎ Check to see what your conversion rate is for lead magnet ✔︎ Does your lead magnet provide you information back about your lead? ✔︎ Is your lead magnet interactive? ✔︎ Can your lead magnet recommend personalized product or service offerings?
• 3.
  Your lead magnet is pretty money

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  You have a pretty money lead magnet. Keep up on the trends with lead magnets. The current trend for 2020 is all about relationship marketing and personalization. Additionally, interactive content is currently popular as it keeps us engaged. Make sure your lead magnet helps you serve your leads with respect to the current trends.