The Association of Investment Marketers Quiz
A series of questions relating to digital marketing and investment management.
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Quiz Questions
1.
What is the digital ad spend of financial services in the UK in 2019? (billions)
A.
£1.75
B.
£2.40
C.
£1.50
D.
£2.10
2.
As of 2019, what percentage of organic traffic is Google responsible for?
A.
86%
B.
94%
C.
97%
D.
89%
3.
How many social media users are there as of 2019? Rounded up (Billions)
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A.
2.8
B.
2.5
C.
3.2
D.
3.0
4.
What percentage of the total population use the internet in 2019?
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A.
51%
B.
55%
C.
59%
D.
57%
5.
How much time do consumers spend on their phone a day on average?
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A.
3 hours
B.
4 hours
C.
5 hours
D.
6 hours
6.
Who are the five largest asset managers by AUM?
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A.
Blackrock
B.
J.P. Morgan
C.
Legal & General
D.
Goldman Sachs
E.
BNY Mellon
F.
Vanguard
G.
Capital
H.
Pimco
I.
State Street Global Advisers
J.
T. Rowe Price
7.
What is the total AUM of the top 10 asset managers in Europe? (Trillions)
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A.
$4.1
B.
$4.5
C.
$4.7
D.
$4.9
8.
What is the total AUM of the top 10 asset managers in the U.S? (Trillion)
A.
16.5
B.
20.7
C.
21.8
D.
19.4
9.
How many funds are there for sale in the UK?
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A.
2000
B.
3000
C.
4000
D.
5000
10.
According to the FCEIF, how many financial advisers and intermediaries are there in Europe?
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A.
712,000
B.
575,000
C.
695,000
D.
623,000
Quiz Outcomes
1.
You've gotten started, but are struggling with what to do next
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You have the basics of investment marketing, but now is time to put a plan in place and learn more!
2.
You are on the right track, but could use some direction.
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You have the basics down but more direction could take your investment marketing to the next level!
3.
Almost there!
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Very good! Just a little more work and you'll be Investment Marketing master!
4.
You are an experienced Investment Marketer!
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Well done! You've done extremley well. You are an investment marketing master!
