Is Your Health Coaching Business Ready For Physician Referrals?

Quiz Questions

• 1.
  Do you have a clearly defined niche?

  • A.
    No, I feel very confused about my niche.
  • B.
    I have a few ideas, but haven't quite chosen my niche.
  • C.
    I have a reasonably good idea of my niche.
  • D.
    Yes, I feel crystal clear about my niche.
• 2.
  Can you clearly communicate who your ideal client is?

  • A.
    I don't have an ideal client -- I could work with anyone!
  • B.
    I have a few ideas for who I'd like to work with, but nothing clearly defined.
  • C.
    I have a pretty good sense about who I would like to work with, but I struggle to communicate it clearly.
  • D.
    I have a very clear picture of my ideal client, and I can describe this person in detail.
• 3.
  Do  you have well-defined packages designed with your ideal client in mind?

  • A.
    Nope, not sure where to start with my packages.
  • B.
    I have some ideas, but they're not what you'd call "well-defined".
  • C.
    I have a basic package, but it's not specific to my ideal client.
  • D.
    Yes, I have well-defined package(s) and I designed them to appeal to my ideal client.
• 4.
  Do you have testimonials and/or other forms of social proof?

  • A.
    Not yet.
  • B.
    I have 1-3 testimonials, but they're not as strong as I'd like.
  • C.
    I have 1-3 testimonials, and I'm pleased with them.
  • D.
    I have 3+ strong testimonials.
• 5.
  Do you have a professional website?

  • A.
    No, I haven't started creating my website yet.
  • B.
    I have a very basic website set up, but I don't love it.
  • C.
    I have a decent website, but there are a few things I want to improve.
  • D.
    I have a professionally-designed website that I am in love with.
• 6.
  Can you clearly communicate the benefits of health coaching to physicians?

  • A.
    I would struggle to do this.
  • B.
    I could probably take a stab at this, but I'm not confident it would come out as strong as I'd like.
  • C.
    I think I could do a decent job of communicating the benefits and advantages of health coaching.
  • D.
    I feel confident that I'd be able to clearly communicate what coaching is all about, and why a physician would want to refer to a coach.
• 7.
  Have you created a streamlined referral process?

  • A.
    I don't know what you mean by this.
  • B.
    I've thought about how a physician might refer a patient to me, but for now I just have my business card for him/her to hand out.
  • C.
    I have a form I could give a physician that I think should work.
  • D.
    I have a simple, HIPAA-compliant method for a physician to very easily refer their patient to me.
• 8.
  Do you have a succinct "elevator pitch"?

  • A.
    I don't know what you mean by this.
  • B.
    I can talk about myself and my services, but I usually stumble over my words and/or ramble on.
  • C.
    I can do a decent job of introducing myself and my services, but it could use some refining.
  • D.
    I have a well-rehearsed elevator pitch I've used in a variety of situations, and it seems to land well with people.

Quiz Outcomes

• 1.
  You've got some work to do :)

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  Your business has potential, but it needs a bit more work to be ready. You might benefit from a business-building program or working with a business coach to establish all your groundwork pieces and build out a solid foundation before approaching physicians for referrals. Some of the key things for you to work on: dialing in your niche refining your messaging perfecting your pitch building your website setting up all the professional structures that will support your business and get it referral-ready (eg. your website, your testimonials, etc). You can do it! Looking for support + mentorship as you build your business from the ground up? Check out my services here:
• 2.
  You're partway there!

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  You’re partway there. You have some pieces set up, while other aspects of your business need a bit of work. Make sure you have a clearly defined niche and ideal client avatar, and that you can clearly communicate the benefits of health coaching in general, and your services in particular. You also want to make sure you've got well-established business structures that will support you in seeking referrals (ie. a professional website, a handful of strong testimonials, and a streamlined referral process). Once you get those pieces in place, you will definitely be ready to approach physicians for referrals. You can do it! Looking for expert guidance to help you get your business ready to approach physicians for referrals? Check out my MD Referral Blueprint program!
• 3.
  You're almost there!

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  You’re almost there. Just a few tweaks and polishes and you will be absolutely ready to begin approaching physicians for referrals — an incredibly lucrative marketing strategy! Before you get out there, make sure you've got well-established business structures that will support you in seeking referrals (ie. a professional website, a handful of strong testimonials, and a streamlined referral process). And then ... you need a game plan! It's important to know exactly who you're going to approach, how you're going to approach them, and what your follow-up strategy is going to be. Once you get those final pieces in place, you will definitely be ready to approach physicians for referrals. You can do it! Looking for expert guidance to help get your business completely ready to approach physicians for referrals, and to put together a game plan for your approach? Check out my MD Referral Blueprint program!
• 4.
  You are definitely ready!

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  You have all the building blocks in place, and the time is ripe. (In fact, if you haven't started approaching physicians yet, I would ask: what’s holding you back?) The final thing you need is a solid game plan! It's important to know exactly who you're going to approach, how you're going to approach these physicians, and what your follow-up strategy is going to be. Once you get those final pieces in place, you will definitely be ready to approach physicians for referrals. You can do it! To help you put all those final pieces in place, easily and quickly (and with insider guidance)...check out my MD Referral Blueprint program!