How Seaworthy is Your Marketing?

Image Source

Quiz Questions

1.
What size is your ship?
Image Source
- A.
  I'm a solo entrepreneur or a small partnership doing what marketing I can
- B.
  I’ve got a crew to help with customers but I’m handling all the marketing myself
- C.
  I’ve got a small marketing team that's always busy
- D.
  We've got a large marketing team running multiple campaigns
- E.
  We have multiple marketing teams focused on individual products or divisions
2.
Is your marketing on course?
Image Source
- A.
  Wait, there's a course we should be on?
- B.
  We're out there doing some marketing, but it feels like we're drifting along hoping for something to work. We've never created a true marketing system.
- C.
  We’re trying different directions and have had some success but we're not always getting the results we want.
- D.
  Yes! We’ve identified our goals for each marketing campaign and are having success with most campaigns.
3.
Is your marketing in shipshape condition?
Image Source
- A.
  Sure – it’s all there waiting to be implemented some day
- B.
  We've got several things going on but it feels chaotic most of the time.
- C.
  We've identified our buyer's journey but haven't matched our campaigns to the appropriate stage so we're not getting the results we want.
- D.
  We've identified our buyer's journey and have the appropriate campaigns for each stage. We're ready to scale.
4.
How's your navigation system working?
Image Source
- A.
  I'm always pleasantly surprised when I get a new customer because I don't have a true lead generation process.
- B.
  We get lots of new business from referrals. We do other lead generation but don't have precise statistics on what's working and what's not.
- C.
  We've got some basic analytics in place but could definitely improve.
- D.
  We measure everything. Our challenge is knowing which analytics to focus on.
5.
How agile is your marketing?
Image Source
- A.
  I'm overwhelmed by all the marketing tactics out there and not sure which one I should be using.
- B.
  I've got a few marketing tactics nailed down, but wouldn't be able to shift to another quickly.
- C.
  We have tactics our marketing team knows well, but they could adjust over time if needed.
- D.
  We aren't dependent on any one marketing tactic. We swap out media whenever our analytics shows underperformance.
6.
What’s your biggest frustration with your marketing?
Image Source
- A.
  I don't know where to start. Every time I turn around someone else tells me about another marketing tactic I should be using.
- B.
  I don’t know what’s working and what’s not and I feel like I’m wasting money
- C.
  It feels overwhelming. Why can’t marketing be simple?
- D.
  We're running marketing campaigns but we’re not getting reliable results.
- E.
  Getting my marketing team trained in relevant areas of digital marketing and copywriting.
7.
What's your #1 business goal right now?
Image Source
- A.
  Getting past the initial start-up phase so I’m not struggling every day.
- B.
  Customers are buying, now I’m ready to hit that $1 million revenue mark.
- C.
  Hitting our growth goals for this year while maintaining profitability. We've got a good marketing team, we just need to make sure we're maximizing our marketing spend and not wasting capital.
- D.
  We're looking to grow significantly - 2X, 3X, or more.
- E.
  Getting our marketing team(s) fully trained so we can take advantage of our marketing opportunities.

Quiz Outcomes

1.
Learning the Ropes
Image Source
You're in the exciting -- and challenging -- early stages of your business. Your focus is getting more customers as quickly as possible so you can generate enough revenue to build a team to help. You know your business can be wildly successful but you sometimes wonder how long it will be until you get to take a breath. And marketing... well, where do you even start? More than anything, you just want a simple way to drive customers to your business. Get started with our simple-to-follow Execution Plans and you'll be on the path to predictable, reliable growth.
2.
Day Sailor
Image Source
You've gotten past the first tough years and are able to handle everyday situations with ease. You've been able to add team members to handle operations but you're still responsible for all of the marketing. You know you could handle more business but you just can't seem to find the time to figure out the best way to find potential customers. You're vulnerable to storms because your new business flow is tactic-dependent. What you could really use is a streamlined marketing system that's easy to adjust and gives you a consistent flow of new business. Discover our half-day CVJ Strategy Session and group coaching opportunities to help you grow your business profitably and predictably.
3.
Ocean Yacht
Image Source
The business is growing and you've got a solid team in place. You're at the point your business could grow quickly if your marketing could produce enough high-quality leads and convert those leads to customers. You're actively marketing but either not sure what working best, or not sure what to try to get a better return on marketing spend. With a documented customer journey, actionable analytics, and high-performing marketing tactics, your business could be a formidable powerhouse in your industry. Our 90-Day Growth Accelerator Program is designed to ensure you have all three elements of the Growth Triad in place, and are positioned to double the size of your business. Find out more about the 90-Day Growth Accelerator Program by clicking the button below...
4.
Racing Yacht
Image Source
You've got solid marketing systems based on your prospect's buyer's journey, actionable analytics, and solid marketing tactics that deliver predictable growth, year after year. Your biggest marketing challenge is training your team members so you're always able to utilize the best tactics for each stage of the customer journey. Get access to the same marketing training used by top companies around the world. Due to the pandemic, all training is conducted via facilitated online sessions.