Time for your 1st business
Believe it or not, it's time for you to get out of your head and into business. You have an idea that you have been wrestling with but that doesn't mean it has to be perfect, you just need to get it going.
Your business could be simple as creating a service to serve a particular group of people, with ideas like writing an ebook, or filming your process etc.,to an online audience or in person. All of that education you have placed into yourself needs to start paying you back!
Why You Are Hesitating…
You may be a perfectionist--Because your natural tendency is to question and make sure that your choices are right, you tend to get stuck in the cycle of seeking information, questioning the information, seeking out more information, and questioning that information. It leaves you feeling confused and overwhelmed and uncertain of what to do next because you fear to make a wrong choice.
You care too much about people- You think because you're not "business savvy" people wouldn't trust you to buy from and therefore think that you are another fraud selling stuff because it's popular.
You don't have a strategy- You honestly have no idea where to start and need a clear path to making your first sale. You've heard about several online places like Paypal where you can get paid, you just haven't gotten your idea off the ground yet
Adjusting your Business Vision
You have a great business idea but like a great pair of glasses, at times they simply need adjusting. In order to get the greatest impact from your gift you need a marketing plan to reach the right people and a firm look at your overall strategy. The people who you are called to serve deserve to know you are here, what you have to offer, and how much their investment will be.
How you can move forward...
First, this week focus on who your perfect target customer is, that is the "dream" person you have in your brain that will purchase your product and be completely satisfied. Write down as many details as you can about them, from how much they earn, to their likes, political views, sports teams, favorite artists, if they have family or none etc., so you can see what will motivate them the most to purchase from you.
Start telling people who you are and what you do on social media. It takes a person 8-9 times to see something online before they are ready to buy and know who you are. The people on your timeline who you think "know you" probably don't so start talking to them!
Bifocals-Time to Expand Your Vision & Add A New Product or Service
No this doesn't mean you're seeing double, it means you my friend have made years of headway with your signature gift and it's time for you to break open a new stream of income. You're ready for double!
Some ideas to move you forward...
Show industry peers how you achieved your success. For instance, I am a 5+ year graphics designer and I can show fellow graphic designers how I manage my daily tasks, clients, and get new customers, and tricks on common tools we use like Photoshop. What lessons have you learned that can be a product for your industry peers?
You can raise your prices. I know this sounds like a no brainer, but some business owners forget this. With more expertise comes more value and your prices should not be the same as when you started out.
You can create small digital products. Make sure your business can make money without you being there. Create a cheat sheet, guide, or worksheet that your customers can download and consume easily that captures your expertise and frees up your time to get bigger clients.
You can step it up on social media. Believe it or not, everyone has not heard of you and the amazing things you can bring to their world. Update your website, portfolio, and social media profiles to reflect your growth.