What's Your Email Marketing Level?

Quiz Questions

• 1.
  The thought of email marketing makes you feel - 

  • A.
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    excited! I love it!
  • B.
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    neutral. I don't love it; I don't hate it.
  • C.
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    anxious. I'm not a fan.
• 2.
  For my email marketing, I have the following things in place: (Choose any that apply)

  • A.
    I'm set up on an email marketing platform.
  • B.
    I strategically plan my email content to effectively grow my business.
  • C.
    I have an automation in place to deliver the opt-in.
  • D.
    I use my tags to segment my emails according to subscriber interests.
  • E.
    I have a welcome sequence in place to nurture new subscribers.
  • F.
    I email my subscribers regularly.
  • G.
    I have multiple opt-ins and subscribers get tags based on their interests.
  • H.
    I track my email metrics for my various campaigns.
  • I.
    I know the purpose for my email marketing and each campaign works towards that.
• 3.
  My email marketing strategy -  

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  • A.
    is nonexistent. I didn't know I needed one!
  • B.
    is flawless. I've got a plan with a perfect balance of sales emails and engagement emails, my automation are set up and working, and I know what to measure to check that the strategy is working.
  • C.
    is basic. I have an opt-in that gets people onto my list and I email them.
• 4.
  When asked, I can explain the goal for my email marketing and the strategy I have in place.

  • A.
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    True
  • B.
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    False
  • C.
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    I don't know/ not applicable
• 5.
  I email my subscribers -

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  • A.
    when the mood strikes me.
  • B.
    according to my strategy and when I have something important to tell them.
  • C.
    never. I don't have subscribers.
  • D.
    at set intervals I've decided beforehand.
• 6.
  The email metrics I use for measuring success are - 

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  • A.
    open rate
  • B.
    unsubscribe rate
  • C.
    click to open rate
  • D.
    SPAM complaints
  • E.
    click through rate
  • F.
    opt-in rate
  • G.
    return on investment for email marketing
• 7.
  To calculate my CTR, I - 

  • A.
    divide the number of people who click the link by the number of people who open the email.
  • B.
    divide the number of people who click the link by the number of people who get the email.
  • C.
    multiply the number of subscribers by the number of people who click the link.
  • D.
    I don't know what a CTR is.

Quiz Outcomes

• 1.
  You're an email marketing beginner

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  You either haven't started email marketing or you're just beginning your email strategy, and that's ok! You're off to a good start because you know where you are and are interested in moving forward with email marketing for your business. Whether you're looking for guidance in developing an email strategy that works or are looking for a done-for-you approach to email marketing, I can help. Schedule a free consultation now!
• 2.
  You're a rising email marketing star!

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  You've got a good start on email marketing for your business. You've set-up your opt-in and are getting subscribers, you're emailing your subscribers, and you're getting results.For even better results, develop an email marketing strategy that uses segmentation and email best practices to improve metrics and get the results you want.To help you with that, I offer a strategy session where we develop a customized, winning email strategy that you can use to grow your business!
• 3.
  You're an email marketing genius!

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  Way to go! Your knowledge of email marketing is off the charts. You know how to use segmentation to get the results you want, you focus on the important metrics for email, and you use email marketing best practices to make those numbers even better.If you're interested in seeing even more growth in your email marketing, schedule a time to talk about the latest email marketing trends.Otherwise, keep up the good work!