2.
The Rebel
You take BS from no one! You are a true expert in your industry, and you proudly wear your battle scars.Your brand voice is full of confidence and attitude, and you do not steer away from using bomb words, provoking your audience, busting your industry myths, and starting controversies.Word of cautiousness: Donât take it too far. An occasional f-word is OK, but too much revolt and frustration can distract your readers from your main points.Want more guidance on how to develop the brand voice your audience will love? Go back to my blog post about the brand voice!