Brand Archetypes Personality Quiz

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Quiz Questions

1.
What is your preferred method of learning?
- A.
  Traditional classroom setting
- B.
  Reading books and articles
- C.
  Hands-on experience and experimentation
- D.
  Learning by doing and taking action
- E.
  Seeking out mentors and teachers
- F.
  Challenging authority and conventions
- G.
  Practical, real-world application
- H.
  Learning through humour and entertainment
- I.
  Collaborating with others
- J.
  Learning from experts and leaders
- K.
  Learning through helping and serving others
- L.
  Learning through self-expression and experimentation
2.
Which of these images represent your brand's personality most accurately?
- A.
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  Refined, Influential
- B.
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  Adventurous, Resourceful
- C.
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  Friendly, Approachable
- D.
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  Decisive, Ambitious
- E.
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  Generous, Considerate
- F.
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  Mysterious, Insightful
- G.
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  Playful, Captivating
- H.
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  Driven, Self-disciplined
- I.
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  Analytical, Wise
- J.
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  Passionate, Divine
- K.
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  Imaginative, Vibrant
- L.
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  Pure, Optimistic
3.
People admire...
- A.
  My need to improve the world
- B.
  My objective opinion, wisdom and intelligence
- C.
  My discovery and freedom thinking
- D.
  My passion and sensuality
- E.
  My audacity and radical ideas
- F.
  My inner drive and perseverance
- G.
  My intuition and faith
- H.
  My spontaneity and joy
- I.
  My fairness and sincerity
- J.
  My selflessness, compassion and generosity
- K.
  My inner connection and vision
- L.
  My imagination and creativity
4.
When it comes to being in business, which of the following best describes you:
- A.
  Start-Up - I am planning to start a business
- B.
  In Business - I have an existing business
- C.
  No Business yet - I'm just curious
5.
Which of these statements resonate with you the most?
- A.
  Don’t Fence me in
- B.
  Do it with passion or not at all
- C.
  Laughter is the best medicine
- D.
  The wisest mind still has something to learn
- E.
  If it can be Imagined, it can be created
- F.
  Life is simple, and simplicity is elegant
- G.
  Where there’s a will there’s a way
- H.
  If your dreams don’t scare you, they’re not big enough
- I.
  Rules are made to be broken
- J.
  Work hard. Stay humble
- K.
  Love Your Neighbour as Yourself
- L.
  Never give up. I dare you.
6.
What's your brand's goal?
- A.
  Display mastery in a way that improves the world
- B.
  To overturn what isn’t working
- C.
  Create a prosperous community
- D.
  To make dreams come true
- E.
  Pave ways for others to follow
- F.
  To belong, accept and be accepted by others
- G.
  Become more authentic, live a fuller life
- H.
  To understand the world and teach others what you learn
- I.
  To help, protect and take care of others
- J.
  To lighten up the world
- K.
  Help people to connect to the world and their inner desires
- L.
  To be happy and spread optimism
7.
What's your brand's greatest weakness?
- A.
  Overly self-involved
- B.
  Finds it difficult to open up about true feelings
- C.
  Assertiveness turns a bit too aggressive
- D.
  Perfectionism
- E.
  Being exploited
- F.
  Over controlling
- G.
  Too critical of self & others
- H.
  Overly cautious
- I.
  Losing one’s self in an effort to blend in
- J.
  Try too hard to please others
- K.
  Stubborn in differing opinion
- L.
  Taking things too far
8.
Which of these content types are you most drawn to?
- A.
  Motivational content
- B.
  Well researched blogs or articles
- C.
  Memes and funny videos
- D.
  Ways for people to connect with you to build relationships (social media)
- E.
  Case studies relevant to your business
- F.
  New experiences or techniques you want to share
9.
What is the greatest fear for your brand?
- A.
  Being taken advantage of
- B.
  Hostility and being judged
- C.
  Being mundane, boring
- D.
  Being unoriginal. Losing inspiration
- E.
  Being rejected, going unnoticed
- F.
  Letting down your clients or community
- G.
  Being trapped, conformity
- H.
  Being perceived as failure
- I.
  Mislead, outsmarted or appearing ignorant
- J.
  Losing influence and control
- K.
  Inventions that don’t work as they planned
- L.
  Not achieving what you set out to accomplish
10.
Your ideal clients would describe you as:
- A.
  Courageous and determined
- B.
  Adventurous and independent
- C.
  Knowledgeable and professional
- D.
  Fun and carefree
- E.
  Passionate and committed
- F.
  Ambitious and influential
- G.
  Down to earth and reliable
- H.
  Nurturing and empathetic
- I.
  Revolutionary and shocking
- J.
  Wholesome and honest
- K.
  Innovative and artistic
- L.
  Charismatic and visionary
11.
Which best describes your creative style?
- A.
  I'm not very creative
- B.
  I'm analytical and logical
- C.
  I'm innovative and experimental
- D.
  I'm heroic and transformative
- E.
  I'm imaginative and visionary
- F.
  I'm unconventional and edgy
- G.
  I'm practical and functional
- H.
  I'm humorous and entertaining
- I.
  I'm romantic and passionate
- J.
  I'm strategic and organized
- K.
  I'm nurturing and empathetic
- L.
  I'm expressive and artistic
12.
How do you react to change?
- A.
  Analyse and plan for it carefully
- B.
  Embrace it with optimism and enthusiasm
- C.
  Thrive on it and seek out new experiences
- D.
  Welcome it as a chance to shake things up and challenge the status quo
- E.
  Confront it head-on and see it as an opportunity for growth
- F.
  Use it as a chance to transform and transcend
- G.
  Take it in stride and adapt as needed
- H.
  Use humour and playfulness to cope with it
- I.
  Seek connection and support from others
- J.
  Take charge and lead through it
- K.
  Use it as an opportunity to care for and support others
- L.
  Embrace it as a chance to explore new ideas and create something new
13.
What is your approach to decision-making?
- A.
  Seeks advice from trusted sources and follows a moral compass
- B.
  Trusts intuition and takes risks, sometimes without fully considering consequences
- C.
  Uses creative problem-solving and thinks outside the box when making decisions
- D.
  Analyzes all available information and considers multiple perspectives before making a decision
- E.
  Makes practical decisions based on past experiences and established routines
- F.
  Makes quick decisions based on gut instincts and a desire to take action
- G.
  Makes decisions based on personal values and a desire to challenge the status quo
- H.
  Makes decisions based on what brings joy and happiness in the moment
- I.
  Makes decisions that support personal growth and creative expression, often breaking traditional rules and norms
- J.
  Considers the impact of decisions on others and seeks to create harmony and balance
- K.
  Makes decisions based on a sense of responsibility and a desire to maintain order and control
- L.
  Prioritises the needs of others and makes decisions based on what is best for them
14.
How do you approach problem-solving?
- A.
  With creativity and intuition, using my imagination to find unique solutions
- B.
  With analysis, research, and careful consideration
- C.
  With a curious and adventurous mindset, willing to take risks
- D.
  By challenging the status quo and finding alternative solutions
- E.
  With courage and determination, never giving up until a solution is found
- F.
  I look for the easiest solution that won't cause any trouble
- G.
  By considering the impact on others and finding solutions that benefit everyone involved
- H.
  With a practical and straightforward mindset, focusing on what works
- I.
  With humour and playfulness, using laughter to find creative solutions
- J.
  By taking charge and making authoritative decisions
- K.
  With empathy and compassion, finding solutions that address the needs of others
- L.
  With imagination and vision, seeking to create something new and innovative
15.
What type of environment do you thrive in?
- A.
  A quiet and studious environment with access to books, resources, and intellectual discussions
- B.
  A calm and peaceful environment with natural elements such as plants and sunlight
- C.
  An open and adventurous environment with opportunities for travel, exploration, and discovery
- D.
  A creative and imaginative environment with room for experimentation and innovation
- E.
  A challenging and competitive environment with opportunities for leadership and recognition
- F.
  A fun and playful environment with room for humour, jokes, and entertainment
- G.
  A warm and inviting environment with opportunities for intimate connections and emotional support
- H.
  A non-traditional and non-conformist environment with the freedom to question authority and push boundaries
- I.
  A comfortable and familiar environment with a sense of community and connection
- J.
  A dynamic and inspiring environment with opportunities for self-expression and artistic creation
- K.
  An organised and structured environment with clear guidelines and a sense of order
- L.
  A nurturing and supportive environment with opportunities for caretaking and service
16.
Screenshot if you get multiple Archetypes, your final results will show your strongest match.
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- A.
  You can take the quiz as many times as you like.
- B.
  You can use the same email. Check either of these options to complete.

Quiz Outcomes

1.
Outlaw Brand Archetype
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AKA - Maverick. Revolutionary. Rebel. Liberator. The Outlaw has a desire for revolution partly to change the world for the better and partly for the anarchy involved. They have a disdain for rules, regulation and conformity that would remove any form of their freedom of choice (or anyone else’s).
2.
Magician Brand Archetype
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AKA - Inventor. Transformer. Visionary. Wizard. Healer. Innovator. The Magician strives to make dreams come true through somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of a magical moment.
3.
Hero Brand Archetype
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AKA - Warrior. Athlete. Rescuer. Liberator. Champion. Superhero. The Hero’s main motivation is to prove their worth through courage and determination. They work hard in order to have the skills they deem requirements and take pride that their work rate sets them apart from the rest.
4.
Lover Brand Archetype
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AKA - Romantic. Companion. Matchmaker. Partner. Idealist. Sensualist. The lover desires to be desired. The experience of Intimacy, closeness and sensual pleasure are what the lover seeks and will use the means they have to achieve it. They are motivated to become more physically and emotionally appealing to increase their capacity to attract others.
5.
Jester Brand Archetype
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AKA - Entertainer. Comedian. Performer. Jokester. Trickster. The Jester is all about having fun and living life in the moment. They not only love having fun themselves, they see it as their duty to be a ray of sunshine in everyone’s life around them.
6.
Everyman Brand Archetype
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AKA - Guy/Girl Next Door. Friend. Realist. Citizen. Neighbour. The Everyman above all wants simply to belong. They tend to blend into society as ‘everybody” and don’t like to stand out in the crowd. They’re friendly and easy to talk without being overly funny or overly rude or overly loud.
7.
Caregiver Brand Archetype
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AKA – Mother. Servant. Martyr. Angel. Nurturer. The Caregiver is a selfless personality who is driven by the desire to protect and care for others, especially those in need. They are often maternity figures and take those who are in need of care, under their wing until they are stronger to take care of themselves.
8.
Ruler Brand Archetype
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AKA - Royal/Royalty. Executive. CEO. Leader. Chief. The Ruler desires control above all else and is a dominant personality. They are authoritative in their communication and in their actions and carry a sense of intimidation. Their goal is for prosperity and success and for that prosperity to trickle down to those that are loyal to his rule.
9.
Creator Brand Archetype
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AKA - Artist. Innovator. Maker. Designer. Visionary. Musician. Writer. The Creator has a desire to create something new and exceptional, that wasn’t previously there, and has enduring value. They need to express themselves with their individual talent and strive to bring their vision to life through that expression.
10.
Innocent Brand Archetype
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AKA - Purist. Optimist. Idealist. Traditionalist. Dreamer. The innocent is a positive personality with an optimistic outlook on life. They crave safety but ultimately, they want themselves and everyone else to be happy. They are honest and pure and have no ill-will towards anybody. They don’t hold grudges and believe everyone has the divine right to be who they truly are.
11.
Sage Brand Archetype
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AKA - Senex. Mentor. Teacher. Expert. Thinker. The Sage is a seeker of truth, knowledge and wisdom. Their drive comes from the desire to not only understand the world, but to then share that understanding with others. They are life-long learners and enjoy expressing their knowledge with philosophical conversations.
12.
Explorer Brand Archetype
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AKA - Seeker. Wanderer. Pioneer. Individualist. Adventurer. The explorer has a palpable inner drive to push themselves outside their comfort and conformity of everyday life; into the rugged environment they feel at home in. They are brave, adventurous and love a challenge.

Brand Archetypes Personality Quiz

Unlock the Power of Brand Archetypes: Discover Your Secret Client Magnet with the Psychology Behind It!

Quiz Questions

Quiz Outcomes