Is Social Media Overwhelming?

Quiz Questions

• 1.
  What is your biggest challenge when it comes to posting? 

  • A.
    Image Source

    I don't know what to post.
  • B.
    Image Source

    I don't know how to get more likes and comments on my post.
  • C.
    Image Source

    My call-to-actions are not working.
• 2.
  Which statement best describes your relationship with social media?

  • A.
    Excellent. You're confident with social media and have no concerns about how to use it to best effect in your business.
  • B.
    Confident amateur - You're not exactly an expert but you know your way around social media and are not afraid to try new things.
  • C.
    Wary - You can use social media to do what you need to do, but you do need a bit of time and training to get used to new platforms.
  • D.
    Full-on technophobe - Who knows why but you and social media just don't get on. Give you a pen and paper or a good old fashioned phone call any day.
• 3.
  Do you believe that social media is or could be beneficial to your business?

  • A.
    Absolutely, you know that it could  / does bring huge benefits such as generating new leads, increasing brand awareness 
  • B.
    Probably. You know it could / might be working, but you haven't really got good measures in place to know for sure.
  • C.
    Possibly. You know it might be beneficial but you're not 100% convinced and haven't really had time to look into it.
  • D.
    No. You've looked into it and the nature of your business means there are no real benefits to investing time, resource and budget into social media at this time.
• 4.
  How often do you use social media for personal reasons?

  • A.
    Often, it's part of day to day life
  • B.
    Fairly often, you're comfortable with one or two platforms
  • C.
    When necessary. You have at least one social media account that you use from time to time.
  • D.
    As little as possible. You either don't have an account or you have forgotten the login details.
• 5.
  How much time do you dedicate to social media in your business at present?

  • A.
    We have a planned strategy which is working well for us
  • B.
    Not enough, we'd like to do more but don't have the time
  • C.
    It varies, sometimes we do a lot, but we don't always have time and the number of posts and time spent is not necessarily consistent.
  • D.
    None, it's not something we've allocated time for.
• 6.
  What part of social media makes you feel overwhelmed?

  • A.
    Creating content
  • B.
    Finding your ideal client
  • C.
    Hashtags
  • D.
    Posting Stories
  • E.
    Other

Quiz Outcomes

• 1.
  The Guru

  Image Source

  You seem to have a good understanding of which social media platforms work for your business and the benefits that it brings. You also seem to have good ideas for what kind of content to post and when. Your knowledge of your business combined with an enthusiasm for social media means that perhaps you are the best person for the job.
• 2.
  Nope... Not Me

  Image Source

  Your answers suggest a deep distrust or dislike of all things related to social media on an instinctive level. There's absolutely no problem with this, but it is important to realise that, whether we like it or not, social media is part of the world today and if you are not using it and haven't invested time in working out the cost of not using it, you are probably losing opportunities and reducing your competitiveness. Having said all of that, if your business is thriving and you have a steady sales pipeline, you may not need to enter the fray. What you do need to accept, however, is that this situation may change, for example, you may find yourself needing to find new ways to generate sales enquiries or you may have others bring your business reputation into question on social media. Do review the situation regularly and if you feel it is worth investigating...
• 3.
  The Overwhelmed Expert

  Image Source

  You have a broad knowledge about social media and understand how important it is to your business. There's just one problem -- you don't have the time to create a social media strategy that works for your business and to consistently manage it. Social media takes time to work, and so measure over three months at least whether it is helping you to reach the goals you set out for it. Are the goals realistic. If the idea of spending any time on it is difficult...
• 4.
  The Procrastinator

  Image Source

  Some days you think that you really should be doing more with your social media, in fact, sometimes you do post for a while. But you're not convinced enough that it really benefits your business for you to commit time, resource and budget to a consistent strategy that you implement, measure and improve over time. Social media takes time to work, and it's also important to know why you're doing it and to develop a plan that you can measure to ensure it really is worth your time. We'd suggest...