4.
You're the Influencer Platform
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OPEN, GENEROUS, SPIRITED
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You are all about intentional living.
An Influencer Platform is built on lifestyle, sharing, and blending real life with online presence. They love the way they live, work, and create and want to openly share their favorite things with the world. Their readers trust them, look up to them, and are influenced by them.
Your strength as an Influencer is your infectious spirit and the way you can gather and inspire your readers to live their best lives.
Your weakness as an Influencer is the urge to over-curate or become obsessed with aesthetic at the risk of seeming unattainable to new readers.
Example of a great Influencer Platform is Lauren Layne
Your first step to building a strong, custom, and unique Author Platform is:
Find your common Lifestyle Value. Look through all aspects of your life from your beauty regimine, to your writing, to your health/wellness, to your family/friends, to your tastes and aesthetics. What kind of lifestyle are you promoting? Joy, beauty, grace, ease, minimalism, peace, mindfulness, determination? What is it about your lifestyle that could create inspiration in others?
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