What's Your Brand Archetype? The Brand Personality Quiz for Creatives + Artists
Try the FREE brand personality quiz
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Quiz Questions
1.
Which of the following images speaks to you most?
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A.
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A
B.
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B
C.
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C
D.
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D
E.
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E
F.
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F
G.
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G
H.
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H
I.
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I
J.
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J
K.
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K
L.
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L
2.
"My brand's mission is to evoke..."
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A.
Empowerment
B.
Revolution
C.
Community
D.
Freedom
E.
Innovation
F.
Understanding
G.
Transformation
H.
Creativity
3.
"The biggest disconnect between my brand and my audience is..."
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A.
My brand's goals don't often apply to the "everyday" person
B.
Difficulty with setting clear & non-negotiable boundaries
C.
My audience struggles to connect emotionally with my brand
D.
Difficulty getting my audience excited about my brand
E.
My brand's voice is inconsistent
F.
My brand's unique identity isn't clear
G.
My audience seems to lack trust in my brand
4.
"a word that I would NOT want my audience to associate with my brand is..."
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A.
Insignificant
B.
Greedy
C.
Misinformed
D.
Boring
E.
Loud
F.
Confined
G.
Overcomplicated
H.
Deception
I.
Weak
J.
Chaotic
5.
My brand's main objective is
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A.
to use intelligence and analysis to understand the world
B.
to solve major problems
C.
to make dreams a reality
D.
to create happiness for all
E.
to protect and care for others
F.
to create things of long-lasting value
G.
to explore and discover
H.
to connect to others on an emotional level
I.
to challenge the norm and inspire radical change
J.
to entertain
K.
to give everyone a sense of community + belonging
L.
to have a great influence
6.
Which image resembles your brand in action?
A.
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Research
B.
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Social Gatherings
C.
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Adventure
D.
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Revolutionary Cause
E.
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Happy Moments
F.
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Love
G.
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Self Journey
H.
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Luxury Goods
I.
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Motivation
J.
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Helping Hand
K.
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Art Making
L.
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Performing for a live audience
7.
What are your brand's top 3 core values?
A.
Acceptance, Community, Integrity
B.
Ambition, Identity, Courage
C.
Passion, Emotion, Perception
D.
Leadership, Organization, Responsibility
E.
Authenticity, Optimism, Happiness
F.
Discipline, Determination, Strength
G.
Bravery, Independence, Liberation
H.
Trust, Hope, Simplicity
I.
Imagination, Creativity, Self-Expression
J.
Innovation, Intuition, Transformation
K.
Compassion, Generosity, Empathy
L.
Knowledge, Truth, Wisdom
8.
My brand thrives when I...
A.
get the creative rhythm going
B.
make life easier for my clients
C.
make my clients feel good about themselves
D.
give my clients a fun and enjoyable experience
E.
influence my clients to follow my lead
F.
work alone in order to teach my clients from my own experience
G.
am the boss/lead everything myself
H.
build long-lasting relationships
I.
Research to learn new concepts and skills
J.
travel and work from a new city
K.
inspire transformation in my client's lives
9.
Finally, pick the color that best fits your brand
A.
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Yellow
B.
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Turquoise
C.
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Blue
D.
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Green
E.
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Grey
F.
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Purple
G.
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Red
H.
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Orange
I.
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White
J.
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Pink
K.
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Black
L.
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Brown
Quiz Outcomes
1.
Magician
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2.
Caregiver
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3.
Rebel
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4.
Sage
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5.
Hero
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6.
Entertainer
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7.
Royalty
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8.
Explorer
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9.
Guy/Girl Next Door
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10.
Lover
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11.
Creator
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12.
Innocent
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