The Assertive negotiator is the most competitive style and the most important thing for you is to “win” and want results.
You are often blunt, very direct, frank to the point of being harsh. The assertive generally lacks empathy and sees time as money. They get big victories early on, but then burn people out. This type canultimately push opportunities, relationships and people away.
Everyone does need to be able to assert on their own behalf though.You can’t be a good business partner if you don’t let other people know whatyou need out of a deal. “Hoping” others guess what you need, instinctivelyintuit what you need, or give it to you out of benevolence is not a good longterm survival strategy.
You also have to be able to say “no”. Assertives are good at saying “no”.Everyone needs to be able to express “no” in order to keep from getting takenhostage and destroyed in a deal. The assertive is generally the best at this.Some might think this style is good for “one-off” negotiations. The problem is“one-off” negotiations are in reality rare. Not quite “unicorns”, but almost.People that you “beat” are pretty much always still in your world and thereforein a position to affect your life negatively given the opportunity.