Discover Your Health & Wellness Business Branding Score!

Quiz Questions

• 1.
  How do you see your ideal client?

  • A.
    Everyone can benefit from my wellness product or service, so I don’t focus on a specific ideal client.
  • B.
    I’m not exactly sure who my ideal client is.
  • C.
    I know my target demographic.
  • D.
    I know my target demographic and psychographic.
• 2.
  How do you see your competitors?

  • A.
    My business doesn’t have competitors.
  • B.
    We have competitors in the health & wellness industry, but I don’t pay attention to them.
  • C.
    I occasionally look at what my competitors are doing.
  • D.
    I routinely keep an eye on my competitors to identify where my business can stand out.
• 3.
  Does your health & wellness business use consistent branding?

  • A.
    No, it isn’t consistent.
  • B.
    My business tries to use similar colors and messaging across the board.
  • C.
    My business uses a few branding tools like an Instagram filter or email template.
  • D.
    My business has brand guidelines and a brand board that we rely on.
• 4.
  How would you describe your logo?

  • A.
    My business doesn’t have a logo yet.
  • B.
    My business bought a pre-made/template logo online.
  • C.
    My business has a custom-designed logo, but it might be time for a refresh.
  • D.
    The logo for my health & wellness business is custom-designed and reflects our brand.
• 5.
  Describe the brand colors for your business.

  • A.
    Our health & wellness business don’t have brand colors.
  • B.
    We tend to use one general color scheme (bright colors, bold colors, pastels, etc.).
  • C.
    We have a color palette for our business, but I’m not sure if it’s the best.
  • D.
    We have hex codes for each of our brand colors, and we’re sure that these colors attract our target.

Quiz Outcomes

• 1.
  Brand Starter 

  Branding hasn’t been a huge part of your entrepreneurial journey yet, and that’s okay! Many health & wellness businesses work to refine their sales process, products, and services before creating a visual brand that will help them scale. Branding is more than just a few matching colors and images. All effective branding begins with a brand strategy that can help you discover the importance of finding your true competitors, how to get into the mind of your ideal client, what colors will attract your target, and more. Your Personalized Next Steps (Areas to Improve) 1. Brand Positioning2. Target Profiles3. Brand Boards (fonts, colors, photos) 1. Brand Positioning is setting your business apart from your competitors. The best way to set your business apart from your competitors is to find, analyze, and truly understand your competitors. Look at their messaging, their logos, their websites, their offers, their clients… What do they do well? How can you do it better? Where are they lacking? Find 1-3 things that you can do better than they can. If your business sells body lotion, add a lip balm as a gift to everyone who buys your lotion. Or if your business sells healthy snacks, you can print a couple of recipes for your customers and include them with your products (if your competitors don’t do this already). Be creative and really try to stand out and add value to your customers! 2. Knowing your ideal client (or target profile) will help you a lot with branding. Targeting one specific person doesn’t mean you are excluding the rest. It just means you know who you are talking to and they understand you. So if you know that your ideal client is Clara, and you know that she is 34, likes to cook, is interested in hiking, and her favorite color is light green – your messaging and visuals can use that information to attract her to your business. 3. Brand Boards are short and easy documents that include your brand’s visual elements like colors, hex codes, logo, typography, styled imagery, etc. This document helps you stay consistent and build brand awareness. Here is an example of the brand board for my business: https://aventivestudio.com/brand-board/ I hope this helps you develop your branding so you can attract more customers to your business! PS. If you believe that your business branding is lacking something else, feel free to reach out to me at hello@AventiveStudio.comMy name is Kady Sandel, and I’m a brand strategist and designer 😊
• 2.
  Brand Learner 

  You understand that branding is important and have taken some actions towards branding your health & wellness business such as thinking about your target market, creating some design elements, and positioning yourself from the competition. However, you are eager to learn more! Branding is a dynamic interaction between strategy, visual designs, content, and marketing practices. As you learn more about how to build a brand for your business and implement your findings, you will build customer recognition more quickly among your target. Your Personalized Next Steps (Areas to Improve)1. Customer Journey2. Brand Strategy3. Visual Branding 1. Figuring out your customer’s journey is challenging, but it’s also really creative and fun. Establishing your customer’s journey involves understanding what your target does. Do you know where they hang out? What they like? What they don’t like? What their hobbies are? What problems they have and why they want to solve them now? Once you know all of that in detail, you can present your offering (product or service) to them in a way where they want it, they see it as a solution to their problem, and they only want to work with your brand – not your competitors! 2. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its specific field. When you have a clear brand strategy in place, you won’t have to guess what you should focus on while trying to grow. You won’t need to think about how to stand out with every piece of content, how to find your ideal clients, or whether you should redesign your website – you will already have a plan, you won’t waste your time, and you will just do what’s stated in your brand strategy plan to achieve results. Here is an article that explains exactly what’s included in Brand Strategy that might help you - Click Here. 3. Visual branding is, as you can assume, everything that visually attracts your client to your business. Everything from your logo, colors, typography, business cards, website, and imagery falls under the realm of visual branding. A few key visual branding guidelines are: Make sure that your brand has a custom-designed logo that is completely unique to your brand and speaks to your target, always use the same colors including the same hex codes, and maintain consistent fonts and typography. You will want all elements of your brand to be created with your ideal client in mind. Don’t think about your personal preferences but about what attracts your client! That’s how you will scale your business: ensuring that every color, every social media post, every marketing activity, truly every piece of your brand is designed to attract your ideal client. Also, check your website and ensure that it includes all the important information about your brand. Is your site easy to navigate, and can visitors understand your offering? Is it mobile friendly? I hope this helps you build a more memorable brand! PS. If you believe that your business branding is lacking something else, feel free to reach out to me: hello@AventiveStudio.comMy name is Kady Sandel, and I am a brand strategist and designer 😊
• 3.
  Brand Explorer 

  Branding is an important component of your health & wellness business, and you have already implemented the basic and intermediate elements of branding into your visual designs, website, and content marketing. When you break down the larger concept of branding into incremental and strategic steps, the branding process can become manageable, creative, and even fun. Take a look at our internal versus external branding elements resource to identify any areas where you could focus next in order to improve your brand. Your Personalized Next Step (Areas to Improve)1. Branding Plan2. Brand Awareness3. Brand Goal Alignment 1. A branding plan is a step-by-step plan for your brand. This plan helps your brand keep moving in the right direction and attracting more clients to your business. It’s a strategy that addresses what is necessary for your business to grow. A brand strategy is basically your company’s base: it will explain what your business provides, what you stand for, what you offer, and who you offer that to. A branding plan will help with your brand’s consistency, recognition, trust, and loyalty. Your brand strategy creates the personality of your business, and your branding plan will contain: positioning & messaging, brand attributes and voice, target profiles, customer journey, and content strategy. 2. Brand goal alignment is based on your branding plan. Once you work on your plan and how your brand will attract your ideal clients, you will develop your brand’s primary goal as well. What are you trying to accomplish with your brand? Do you want to gain more followers that you can turn into paying clients, do you want to create an emotional connection with your target so they understand your offering, do you want to create credibility and trust…? You need to set a goal in order to know where your brand is headed. 3. Building brand awareness is one of the main branding goals that business owners focus on. Building brand awareness means increasing brand recognition, and with this strategy and goal in mind, a business is trying to reach as many people as it can. With an increase in brand awareness, potential customers can recall, recognize, and remember your brand because they have already seen it a few times. Here is a mini webinar that you can watch in order to create actionable steps on how to increase your brand awareness: I hope this helps you set actionable goals for your brand so you can grow your business! PS. If you believe that your business branding is lacking something else, feel free to reach out to me: hello@AventiveStudio.comMy name is Kady Sandel, and I am a brand strategist and designer for health and wellness businesses 😊
• 4.
  Brand Enthusiast

  Congratulations – you have embraced the power of branding in your health & wellness business! You already understand that a powerful brand is critical to making a first impression, and you are actively expressing the mission and vision of your company through your brand voice, content, packaging, and visuals. Branding is dynamic and evolves as your business grows, so it’s important to keep revisiting your brand strategy to ensure it aligns with the direction you want your business to take. Many businesses find themselves rebranding at least once as their focus shifts or their audience grows. Your Personalized Next StepMake sure your branding is translating into real sales and growth. We created several free educational articles to help businesses do this, and you can explore them here:- How to drive sales by building an emotional connection with your audience- Should you rebrand your business?- 3 easy branding tricks to attract more customers- How to motivate customers to make a purchase I hope this helps you take the next steps to grow your revenue through branding. PS. Looking for an outside eye to review your brand and offer suggestions to help your business scale even faster? Wondering if a rebrand may be beneficial? Contact our creative team at Aventive Studio and let’s discuss your project!