Discover Your Health & Wellness Brand Personality

Quiz Questions

• 1.
  Which of these words best describes your health & wellness brand:

  • A.
    Trustworthy
  • B.
    Down to Earth
  • C.
    Adventurous
  • D.
    Luxurious
  • E.
    Cutting Edge
  • F.
    Heartwarming
• 2.
  How does your business solve your customer’s problems?

  • A.
    We create offerings that they recognize and trust.
  • B.
    We help them explore and see life as an adventure.
  • C.
    We make them feel positive and bring the world together.
  • D.
    We innovate and push our industry forward. 
  • E.
    We offer high-end luxury for those who want the best. 
  • F.
    We provide affordable health & wellness options. 
• 3.
  Which of these images feels the most like your health & wellness brand:

  • A.
    A virtual reality headset
  • B.
    A briefcase
  • C.
    A group of friends smiling
  • D.
    A diamond watch
  • E.
    A friendly family of 4
  • F.
    A set of binoculars
• 4.
  What would be the worst situation for your brand?

  • A.
    Our offerings are accused of being low-quality.
  • B.
    Our offerings don’t work as advertised.
  • C.
    We have a negative PR crisis.
  • D.
    Customers think our new product is boring. 
  • E.
    A competitor develops a new technology before us. 
  • F.
    Customers believe our prices are too high. 
• 5.
  Which tagline most aligns with your health & wellness business:

  • A.
    Classic with a Twist
  • B.
    Life is Good
  • C.
    Expect More, Pay Less
  • D.
    Luxury Redefined
  • E.
    Have Fun Out There
  • F.
    Think Different
• 6.
  Do you see your brand's approach as more:

  • A.
    State of the Art
  • B.
    Affluent
  • C.
    Positive
  • D.
    Serious
  • E.
    Entertaining
  • F.
    Accessible

Quiz Outcomes

• 1.
  Your Brand Personality is: Adventurous

  Your health & wellness brand is the explorer, the boundary-pusher, the one who wants to travel and experience what life has to offer. Similar brands with this personality include Jeep, REI, and National Geographic. Your ideal customers crave adventure and excitement. Within the realm of health & wellness, your business helps customers feel excited, curious, and like there is a whole wide world out there worth experiencing and enjoying. To attract more customers who resonate with your brand, focus on using images of nature in your marketing, website, and social media. Think of open roads, rainforests, wide open spaces, and risky endeavors like bungee jumping. Avoid anything grayscale or that may come off as stuffy or boring. When creating content, your brand will especially benefit from featuring the stories and testimonials of satisfied customers. Focus on the positive feelings your customers experienced when using your products, as well as their results. You can feature these stories in social media posts, website testimonials, video interviews, and other formats depending on your unique target market and industry. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build an adventurous brand that resonates with your audience, you will need to differentiate your business from other competitors in the health & wellness industry. Here is a blog post that covers 5 tips to successfully build a wellness brand, position your business, and stand out in the minds of your customers. You can also reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps businesses grow.
• 2.
  Your Brand Personality is: Innovative

  Your health & wellness brand is the genius, the renegade, the one who wants to completely flip your industry on its head and transform everything. Similar brands with this personality include Tesla, Apple, and Disney. Your ideal customers crave inspiration and possibilities. Your business helps your customers feel inspired, smart, and like interacting with your brand will be an unforgettable and high-touch experience. To attract more customers who resonate with your brand, focus on making your visual brand look sleek and contemporary. Think of visual imagery that feels futuristic and evokes the idea of “going for your dreams” like metallic textures, people taking risks, and anything related to robots or technology. Avoid anything grayscale or that may come off as stuffy or boring. When creating content, your brand should use terms that feel visionary and forward-thinking to ignite the desired inspiration from your potential customers. Avoid jargon or acronyms and explain things in as few words as possible so they understand and feel like they get to join the revolution your brand is creating. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build an innovative brand that resonates with your audience, the best approach is to start with understanding your ideal customer inside and out. Here is a blog post that covers the top five branding mistakes health & wellness companies make and how you can avoid making them. You can also reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps businesses grow.
• 3.
  Your Brand Personality is: Relatable

  Your health & wellness brand is the friendly neighbor, the down-to-earth and laid-back business that offers affordable and flexible options so everyone can participate. Similar brands with this personality include Ikea, Budweiser, and Southwest Airlines. Your ideal customers crave functionality and affordability, and your business helps your customers feel like they are valued and belong. This doesn’t mean you need to have the cheapest offerings on the market, but your business should be on the low-to-medium end of your industry’s pricing to ensure your brand personality aligns with your audience’s expectations. To attract more customers who resonate with your brand, focus on making your visual brand look friendly and genuine. Think of visual imagery that includes families, pets, and ordinary objects like jeans, backyards, food, and the faces of real people smiling. When creating content, your brand has the flexibility to be tongue-in-cheek and funny – so use this as your competitive advantage. Use a down-to-earth brand voice that sounds relatable and differentiates your brand from competitors who seem more snobby or elitist. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build a friendly brand that resonates with your audience, the best place to start is by creating content that your customers find relatable. Here is a blog post that covers five specific branding and marketing strategies to help you grow your health & wellness business. You can also reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps businesses grow.
• 4.
  Your Brand Personality is: Luxurious

  Your health & wellness brand is the high-end preference, the master of your craft, the sophisticated option for those who expect only the best. Similar brands with this personality include Mercedes, Gucci, and American Express. Your ideal customers crave quality, sophistication, and professionalism, and your business helps your customers feel like they have influence and status. The pricing of your offerings needs to be on the medium-high to high end of your industry’s pricing to ensure your brand personality aligns with your audience’s expectations. To attract more customers who resonate with your brand, focus on making your visual brand look powerful and decadent. Think of visuals that incorporate colors like black, white, and gold, along with images that include elegant objects, minimal décor, and expensive locales. When creating content, your brand should use an authoritative voice that indicates expertise and control. You are only speaking to those who can afford your offerings, so don’t bother trying to relate to everyone. Your brand voice can work to position your business apart from potential customers who are shopping based on price points. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build a luxurious brand that resonates with your audience, the best place to start is to develop consistency so that your visuals and messaging work together to build your reputation. Here is a blog post that covers the five major branding mistakes health & wellness businesses make and how you can avoid making them. You can also reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps businesses grow.
• 5.
  Your Brand Personality is: Professional

  Your health & wellness brand is the expert, the smart one, the professional option that your customers can rely on. Similar brands with this personality include J. Crew, Microsoft, and The Wall Street Journal. Your ideal customers crave consistency, knowledge, and quality, and your business helps your customers feel like their problem is solved in an efficient and trustworthy way. To attract more customers who resonate with your brand, focus on making your visual brand look simple and no-frills. Think of visual imagery that involves elements like books, libraries, laptops, glasses, and people working. Avoid the overuse of bright colors or celebratory imagery which will come across as juvenile to your audience. When creating content, your brand should position yourself as an expert in your field by creating educational blog posts, resources, and videos. Your intelligent and reliable brand voice will help customers trust that your brand offers a thoughtful solution to their problem. Your content strategy will be a significant factor in your brand's success and will attract the right kinds of customers. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build a brand that resonates with your well-educated audience, the best place to start is by building an emotional connection with your potential customers. Here is a blog post that covers 5 ways that health & wellness businesses can successfully set themselves apart and connect with their audiences. You can also reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps businesses grow.
• 6.
  Your Brand Personality is: Positive

  Your health & wellness brand is the idealist, the happy one, the option that spreads optimism and brings a smile to your customers. Similar brands with this personality include Coca-Cola, Dove, and McDonalds. Your ideal customers crave simplicity, nostalgia, and positivity, and your business helps your customers feel like their problem is solved in a simple way that leaves the world a better place. To attract more customers who resonate with your brand, focus on making your visual brand look happy and cheerful. Think of visual imagery with white, bright colors, parties, hearts, amusement parks, and smiling people coming together. Avoid anything that seems too heavy, dark, rectangular, or serious. When creating content, focus on inspiring your audience. For your brand personality, a catchy tagline can be highly effective, as well as any messaging around gratitude and positivity that makes your customers feel connected to you. Your brand can benefit from creating an engaged online community and resharing photos of your audience using your products to foster a sense of friendship. The specific details, colors, fonts, and designs for your brand will depend on your competitors, industry, and brand attributes – all of which is established in the brand strategy process. To build a positive brand that resonates with your audience, the best place to start is by developing a content strategy. Getting the right content in front of the right people at the right time is what will make your business successful, and here is a blog post that covers how you can create an effective content strategy. You can also feel reach out to me directly at hello@AventiveStudio.com. My name is Kady Sandel, and I’m a brand strategist and designer who helps health & wellness businesses grow.