An Educator enjoys sharing knowledge and presenting it in useful formats for others to be able to do things. Main topics are within: 1) business and career, 2) dating and relationships, 3) health and well-being, plus hobby and personal development areas.
Formats include: online courses, webinars, video, audio, ebooks, worksheets, templates, social media live events, etc.
Your personality preferences will influence your preferred modalities. For instance, you may prefer written information if you're introverted versus more live interaction if you're more extroverted.
Your challenge is to find a specific audience that would want and be willing to pay for what you offer. You'll have to get to know them well so you can be sure to address their needs. A common expression is "the riches is in the niches" because you can become known as a solution provider to a small audience instead of attempting to serve everyone who might need what you offer.
Then you'll interact with your chosen audience so they get to know, like and trust you as an authority as you get input on what they want and give you feedback as you deliver content to them. The goal is for you to achieve PRODUCT-MARKET FIT so you'll have an audience that wants to pay for your content.
Practitioners apply their specialized knowledge to meet the requested needs of their clients. Their services encompass consulting, coaching, advising, facilitating, and just about anything that provides a direct service.
Your challenge is to stand out amongst competitors who do similar work by finding a way to be unique in your chosen market. You may choose an underserved segment of a market you can serve or apply your services in a novel way to differentiate what you do from others.
You can look to productivize your services to make the most use of your time. Instead of starting from scratch with each new client, you can determine which aspects are similar among clients and then offer that as done-for-you solution packages. The focus will then be on the package's value rather than your hourly rate where you could be compared to others who charge lower prices.
As in other businesses, getting known as a problem solver to your chosen market is key. You'll need to determine how you can access prospective clients whether at live events or on social media to develop relationships with them. Plan multiple opportunities to interact with them and show them what you do so you you'll be the natural go-to-solution when they need your services.
Organizers bring in the expertise of others to serve their market. Instead of doing everything themselves, they leverage others' expertise for what they need and match it to the needs of their audience.
You might invite guest bloggers to submit articles for a blog, interview specific kinds of people for a podcast, organize a virtual summit in which you have a number of different people scheduled to present ideas over the internet during a specific time period, offer a selection of others' courses in an online academy, publicize other experts' online offerings as an affiliate marketer, etc. You could also assemble a virtual team of experts to call upon when you have a client that needs a pool of expertise for a specific project.
You could start by choosing an audience you have a connection to and provide what they want that's related to your expertise, or start with a topic you're passionate about and determine the best market that would be interested in that subject matter. The second choice would likely require more effort because you would have to get to know them, and establish trust in what you provide.
As in all of these businesses, relationships are important. You need to know your clients' needs very well in order to match what you offer to what they want, and you need to solicit feedback from them as you provide expertise so you know what works and what doesn't. Then you can improve, pivot or build upon what you're doing to improve the fit with what your clients want.
Influencers are values-driven - they care about a cause or issue so they center their work around influencing others' beliefs and attitudes to affect their behavior.
There is some overlap with what other kinds of experts do, such as educators who share knowledge and organizers who bring experts together, but the difference is that an advocate's primary motivation is to influence rather than inform or accomplish something. Of all the kinds of experts, they are most purpose-driven. They're looking to change the world of the people they serve.
If you're an influencer, not just any kind of work will do. You have to find a way to get your message out to the people you want to serve. During the course of your life something affected you - perhaps you experienced some difficulty that you now want to spare others or discovered something you feel strongly about. If that's the case, your choice of audience might be obvious. If not, you can reflect on who most needs your message and how you could receive compensation.
Influencers often use blogs and podcasts as vehicles to disseminate their message to their chosen audience. Sponsorships or advertisements could be the answer, but you'll likely need time to show audience interest in your cause by building up your audience list and increasing your visibility to potential sponsors. You could also partner with entrepreneurs with complementary services to earn affiliate income from referring people to them.
You could also incorporate the educator and organizer role to create and provide content such as courses that your chosen audience would be willing to pay for to fund your business.