Which iconic beauty brand founder are you?

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Quiz Questions

1.
*Every* successful (and badass) beauty founder has a morning ritual to help them take on the day feeling high-vibe… What does yours look like?
- A.
  I take it easy. Reading my new fave personal dev book, walking my dog or a quick meditation — I like to leave extra room to just do my own thing in the AM.
- B.
  Ha — time is short and I gotta prioritize. If I can put on a fresh face of makeup, grab a Starbucks *and* remember my keys, that’s a success!
- C.
  All the extra SLEEP I can get! Me + my snooze button have a special relationship.
2.
You wear a *lot* of wide-brimmed hats as CEO! Pick one area of your biz that makes you confidently say, “I got this”:
- A.
  Marketing. I wake up with brand new ideas for our Instagram posts and emails All. The. Time.
- B.
  Sales. If we’ve got a new product, you betcha I’ll find someone to buy it.
- C.
  Public Relations. I’ve got all the right connections to get our brand featured in the media!
- D.
  Product. My formulas are my babies and TBH, I’d rather spend most of my time creating more.
3.
What kind of beauty business are you running?
- A.
  I currently run a product business (and would never have it any other way)
- B.
  I’m a service provider in the beauty industry — helping women feel amazing using my makeup skills, holistic therapy treatments or consulting
4.
How long have you been building your beauty empire?
- A.
  I’m still dreaming up ideas — and you bet that I’m aiming for that #iconic status.
- B.
  I’m getting close to launch *crosses fingers* and working on getting my final formulas and packages wrapped up!
- C.
  I’ve got my product out there (but #realtalk — I’d love to see more regular sales!)
- D.
  I’ve been in the game for some time and I’m bringing in consistent revenue — feeling ready to start scaling up.
5.
Now, which of the following is holding you back from feeling like the frickin’ QUEEN of your empire? (Pick all options that apply!)
- A.
  I have too many ideas *facepalm* and it’s always hard to figure out what I should be doing first.
- B.
  I feel like I still need to differentiate my brand more — I always worry that my product is too similar to what’s already available in the beauty market.
- C.
  I don’t think I know my ideal customer well enough, and feel like I’m just guessing at what they want.
- D.
  I want to get into top retailers *and* the media… But IDK how to do it on my own!
6.
OMG. You wake up to an email from Sephora saying they want to stock your brand... How are you gonna celebrate??
- A.
  That new restaurant you’ve been dying to try? TODAY is the perfect excuse to dress up and eat your heart out.
- B.
  You need more than an hour of self-care right now — so you’re whipping out your credit card for a full spa day ft. facials, pedis, the works!
- C.
  Honestly, your happy place is anytime you get to binge anything on Netflix, with a tall glass of wine. Cheers to your success, girl.
- D.
  This is ALL the validation you need to snag those Louboutin sky-high pumps! *Add to cart*
7.
What do you wish an industry pro had taught you about growing your beauty business a looong time ago?
- A.
  The *exact* step-by-step process of launching my brand! (It’s always been so hard to figure out which step to take first.)
- B.
  How to pitch the right media and get into dream retailers — this feels sooo daunting.
- C.
  Uh, how to ditch my impostor syndrome to show up as a more confident entrepreneur!
- D.
  ALL the tips and tricks to cook up compelling copy in my brand messaging and product descriptions, please.
8.
When Forbes features you one day *squeal*… What quality do you want to be known for?
- A.
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  Fearlessness — it’s what I believe will propel my brand to the top!
- B.
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  Commitment — I’ve always stayed focused on my goals, and I want to show everyone what’s possible when they do the same.
- C.
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  Generosity — When I rise, I want others to rise too.
- D.
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  Creativity — I know I’m building something unique that the industry really needs!
9.
It’s the year 2025 and you’re lookin’ at your annual report… What does it reveal?
- A.
  A successfully launched product that’s groovin’ it’s way to profitability 🙌
- B.
  An audience that can’t live without your formulas and shares you with *all* their besties (hello, consistent sales!) 😍
- C.
  Hot damn, your revenue DOUBLED — thanks to stellar publicity, high converting e-comm site and expanded retailer opps. Woohoo! 📈

Quiz Outcomes

1.
The iconic beauty brand founder that best represents your brand personality is…EMILY WEISS Founder of Glossier
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With the right ethic (and brow grooming) — you believe you can have it all, just like Emily. “The beauty industry historically won dollars by making women feel like they weren’t enough. When Glossier launched, we made people feel good about themselves and want the products.” ^^ These are the exact words that Emily used to describe about her fresh approach to launching a beauty brand (that’s now a cult fave)… … Sound familiar? Oh, wait — that’s how you feel about your budding beauty brand, too! Just like Emily, you have a big beauty dream that you stand behind — and you’re putting in the work to turn it into a reality. Now, you’re on a mission to get your brand off the ground and get it noticed (AKA catapult your brand to sky-high success!) and you’re starting out on the right track — by following your heart and having the guts to pour in extra time to work on launching your business — so let’s take a second to celebrate the incredible woman that you are! Here’s what your brand personality + Emily have in common: It’s time to channel your inner Emily to launch a truly iconic brand that connects *deeply* with your customers and gets you NOTICED. Chasing your dream? Check! You’ve finally said YES to yourself and you’re eager to learn everything you can to get your beauty brand off the ground. (But don’t be too hard on yourself — binge-watching The Bachelor every now and then is a totally necessary part of the process.) Much like Emily, you’re in this for the LONG game and committed to delivering a high-quality experience. But here’s what’s really keeping you up at night nowadays… Breaking into the beauty industry is… Overwhelming, to say the least! #RealTalk: Raise your glass of Pinot Noir if you’ve had these thoughts before: Where do I start? What should I be doing first? Product development? Brand strategy? Helllpppp. What happens after I launch this thing? How will I get it out there and get noticed?? Is what I have to offer different enough? I’m pouring so much time and money (oh, and hope!) into this — but what if no one buys any products when it’s ready? Oof. These are some tough convos to have by yourself, right? Here’s the good news: you’re not alone, and you are SO close to accessing the clarity you need to move forward knowing exactly what your next steps should be — to ensure you have a viable product that can STAND OUT and attract your dream customers. If there’s one thing Emily knows how to do — and wants you to sprinkle into your own brand — it’s the ability to clearly communicate your WHY and stay on track with meeting your goals. Here’s what she had to say about a key driver for the brand’s success… “Back in 2013, when I was first thinking about Glossier, I thought: “Man, I wish there was a beauty brand whose sweatshirt you wanted to wear.” It really speaks to this notion of winning hearts. A company like Glossier creates this, “I want to wear this brand’s sweatshirt”, kind of mindset. So — to your point — how many brands’ sweatshirts are you going to wear? How many brands are actually representing the values that you align with? And I do think that our success to date has been about that value alignment.” Starting out with a strong intention and staying accountable points you in the right direction: ensuring that you know what stands behind your vision all the way to the finish line. So how can YOU create a beauty brand with total clarity? If you can channel your determination and fresh-faced vision into implementing the strategies I’m about to share with you — it’ll be the Balm Dotcom. Ready for your personalized visibility and positioning formula to uplevel your brand to cult status? Let’s dig in! 1. LISTEN NOW, IMPLEMENT ASAPSCHOOL FOR STARTUPS: FRANCHISE PILLARS After launching my own niche fragrance brand — and getting into 320 Sephora stores — this interview gives you my 360 degree viewpoint spanning editorial, publicity, marketing, event planning, sales and product development in the beauty industry! This short interview is a perfect listen for some quick insight into getting your beauty product into a national retailer and getting your brand off the ground. 2. FEARLESS NOW, FAB FOREVERTRY THESE GUERRILLA MARKETING STRATEGIES (THEY ACTUALLY WORK!) If you want to build a brand that sticks around for the long run — you won’t build loyal customers just by selling to them. Here’s why: they want to be part of something bigger than themselves… So you gotta give them that! The only thing that will ultimately set you apart is honing in on your core story — which you know all too well — but mastering *how* to tell it and bring your audience along for the ride means anchoring your messaging in your values, belief systems and consistency in your strategy. In a podcast episode where I answer questions that no one has ever asked me before, we dig into those strategies, real deep. WAIT A SECOND — WHO’S THIS BEAUTY BRAND POSITIONING PRO DISHING ALL THIS SHIMMERY DIRECTION? Meet Aggie — seasoned PR and marketing strategist for emerging beauty and wellness companies, beauty and personal dev junkie, avid traveler (when we can hop on a plane again), former assistant beauty editor at Glamour and founder of my own niche fragrance company, Nomaterra (the day we made it into Sephora = dreamy). As Featured On I’m the founder of AB Creative NYC, and I’m on a mission to help the underdogs get noticed in a sea of look-alike brands. Based on your quiz results — trust me, I understand the dreams you’re chasing and ooh, have I chased them. Maybe your dream is to sell your beauty brand to Estée Lauder or to build a legacy brand you can hand over to your family, or get your Shopify store noticed by the media. Or maybe you’re aiming to become the go-to spa or dermatologist in your town. Maybe you’re a mom like me, with limited time on your hands, and need to be sure you’re working with proven strategies that will get you the traction you need. I’m committed to helping your brand own its unique position in the market, and I can help you evangelize loyal customers using truly original strategies — I've uncovered, reverse-engineered, and tested the countless positioning tactics you need to build a cult-status brand… And these quiz results? They’re just scratching the surface of what I know to be possible for you. That’s why I’m doing a happy dance over here in my apartment in NYC — because now that you’re in my circle, I can’t wait to share more strategies to help connect and convert your audience by STANDING OUT. Keep an eye out for the next few emails from me, where I’ll continue to show you how to do all of the above — and way, wayyy more. You can move selling at Sephora and future features on Forbes off your vision board and into reality because we’re about to make it happen! 😘 xoAggie Want to start, like, NOW? I’d love to see you here… FREE WORKSHOP What's Your Beauty Brand X-Factor? 5 Positioning Strategies to Stand Out In A Crowded Market June 16th, 2020 Discover how to hone in on what sets your beauty brand apart — and my favorite positioning strategies to help you connect and convert your customers! In this *FREE* training, you’ll learn: The 4 biggest mistakes bland brands make My 5 positioning shifts to stand out in a crowded marketplace (hello, niching!) Why you can differentiate your brand without being a total pioneer How cult-level products solve an internal and external problem for audiences (and why yours should, too) The secret strategies to increase your perceived value with pricing
2.
The iconic beauty brand founder that best represents your brand personality is… MAY LINDSTROM Founder of May Lindstrom Skin
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You’re inspired to bring something powerful, grounded and beautiful to the world — just like May. "I work from the heart, with every cell of who I am. There is no compromise in anything that I do, and every choice I make is with thoughtfulness and integrity." ^^ These are the exact words that May used to describe the experience of formulating her products in her studio-slash-potion-kitchen… … Sound familiar? Oh, wait — that’s you, too! Just like May, you’re truly proud of your product and formulas and as you’re gearing up to launch in the market — you know that you’ve got everything in place and you’re excited to share it with your audience. It’s okay to be a little nervous right now, too (you’re releasing your brand baby into the universe!) — May’s been there, too. After designing formulas to meet *very* specific skin concerns, she had no idea how they would be received… But today, her small-batch brand is known for its cult-classic elixirs! Now, you’re on a mission to get noticed (AKA catapult your brand to sky-high success!) and you’re doing *so* many things right — like nailing your brand name, brewing products in the lab and sorting out all your legal to-dos (trademarks, LLC’ing, ya know what I mean)— and let’s take a second to celebrate the committed woman that you are! Here’s what your brand personality + May have in common: It’s time to channel your inner May to launch to build a truly iconic brand that connects *deeply* with your customers and gets you NOTICED. Confidence in your formulas? Check! You know you’ve worked freakin’ hard on your product and you’ve been waiting for your moment to let it shine… And you’ve been doing it all while taking care of the set-up stuff too — juggling graphic designers, packaging manufacturers, lawyers, putting down deposits on 99 things — the works! But here’s what’s really keeping you up at night now that you’re *almost* ready to release your products… You’re worried that you’ll press “LAUNCH” and that you’ll hear… Crickets. #RealTalk: Raise your glass of Merlot if you’ve had these thoughts before: When you’re putting the final touches on your website and rethinking your pricing for the 101st time, you keep thinking: what will my sales look like when this goes live? Every time you look at your social media accounts, you’re wondering: how am I going to get the followers and engagement from my ideal customers? Your thoughts when you tuck into bed look like: will all this effort pay off?? Oof. Reality check, right? Here’s the good news: you’re not alone, and you are SO close to accessing the clarity you need to move forward feeling like you have a viable product that can STAND OUT and attract your dream customers. If there’s one thing Emily knows how to do — and wants you to sprinkle into your own brand — it’s the art of staying anchored in her values to set her brand apart from the crowd. I mean, she’s said this in multiple interviews… “There was a good amount of luck and great timing, but more than that was the intention that shone through and couldn’t be overlooked. You really have to start from the heart, pour all of yourself into your vision, and fall in love with the process. It’s from this organic and centered place that the magic comes, and that will naturally lead you to a place where an income is possible.” And while May could have been called cray-cray for *still* insisting on micro-batching with raw ingredients and individually filling every single 75ml jar even with the insane demand for her product… That’s exactly why her collections sell out on repeat: because her audience knows she pours so much love into her skin potions. So how can you communicate to YOUR audience that they really need what you have to offer and snap it up like it’s fresh-outta-the-testing-kitchen, too? Say hello to the key elements that will fuel the launch of your beauty brand: mastering your unique positioning, learning from ladies who’ve launched successfully (because they know what works and what doesn’t), and making sure *all* your pre-launch bases are covered. There will be SO much to do once your brand goes live, so NOW is the perfect time to dedicate some time to totally gaining clarity on how to wield your voice to attract your ideal audience and set yourself apart. If you can channel your authenticity and persistence into implementing the strategies I’m about to share with you — you’ll grow a natural audience greener than May’s Clean Dirt exfoliant! Ready for your personalized visibility and positioning formula to uplevel your brand to cult status? Let’s dig in! 1. WHERE THERE’S COMPETITION, THERE’S OPPORTUNITYWHY A SATURATED BEAUTY MARKET ISN’T A BAD THING AND HOW YOU CAN STAND OUT There’s a lot of competition out there, but there’s also a lot to gain. By this point, you’ve probably heard or been told that you need a very specific target profile, know your audience inside out, and have a clear brand aesthetic and voice that is consistent across all your marketing and social content in order to truly stand out in a saturated beauty market. But here’s a secret: there are three super-advanced strategies that *no one* is really talking about — and they’ll ensure that your beauty brand stands out in 2020 and beyond. 2. WHAT AUTHENTIC BRANDING *REALLY* LOOKS LIKE WOMEN IN BEAUTY YOU SHOULD KNOW: SAM BUCOLO, FOUNDER OF ALLYOOS This former Bumble and Bumble product development manager worked hard on building her haircare brand: taking a hands-on approach to everything from the packaging and website copy to product development and marketing, and had a gusty, go-getter attitude about her that I know you’ll vibe with. Why? Because when the time came to release her products, she stayed true to her purpose and worked towards a launch that was met with TONS of fanfare — and her journey is filled with valuable nuggets that can fuel your own launch. WAIT A SECOND — WHO’S THIS BEAUTY BRAND POSITIONING PRO DISHING ALL THIS SHIMMERY DIRECTION? Meet Aggie — seasoned PR and marketing strategist for emerging beauty and wellness companies, beauty and personal dev junkie, avid traveler (when we can hop on a plane again), former assistant beauty editor at Glamour and founder of my own niche fragrance company, Nomaterra (the day we made it into Sephora = dreamy). As Featured On I’m the founder of AB Creative NYC, and I’m on a mission to help the underdogs get noticed in a sea of look-alike brands. Based on your quiz results — trust me, I understand the dreams you’re chasing and ooh, have I chased them. Maybe your dream is to sell your beauty brand to Estée Lauder or to build a legacy brand you can hand over to your family, or get your Shopify store noticed by the media. Or maybe you’re aiming to become the go-to spa or dermatologist in your town. Maybe you’re a mom like me, with limited time on your hands, and need to be sure you’re working with proven strategies that will get you the traction you need. I’m committed to helping your brand own its unique position in the market, and I can help you evangelize loyal customers using truly original strategies — I've uncovered, reverse-engineered, and tested the countless positioning tactics you need to build a cult-status brand… And these quiz results? They’re just scratching the surface of what I know to be possible for you. That’s why I’m doing a happy dance over here in my apartment in NYC — because now that you’re in my circle, I can’t wait to share more strategies to help connect and convert your audience by STANDING OUT. Keep an eye out for the next few emails from me, where I’ll continue to show you how to do all of the above — and way, wayyy more. You can move selling at Credo Beauty and future features on Well + Good off your vision board and into reality because we’re about to make it happen! 😘 xoAggie Want to start, like, NOW? I’d love to see you here… FREE WORKSHOP What's Your Beauty Brand X-Factor? 5 Positioning Strategies to Stand Out In A Crowded Market June 16th, 2020 Discover how to hone in on what sets your beauty brand apart — and my favorite positioning strategies to help you connect and convert your customers! In this *FREE* training, you’ll learn: The 4 biggest mistakes bland brands make My 5 positioning shifts to stand out in a crowded marketplace (hello, niching!) Why you can differentiate your brand without being a total pioneer How cult-level products solve an internal and external problem for audiences (and why yours should, too) The secret strategies to increase your perceived value with pricing
3.
The iconic beauty brand founder that best represents your brand personality is… RIHANNA Founder of Fenty Beauty
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You’re fab, fearless and werking towards big goals — just like Fenty.. "Feel free to take chances, and take risks, and dare to do something new or different." ^^ These are the exact words that RiRi used to describe the intent and philosophy behind her brand… … Sound familiar? Oh, wait — that’s you, too! Just like Rihanna, you believe in chasing your dreams fearlessly and here’s the best part: you had the guts to believe in your product and launch it even if it seemed impossible. You’ve boldly set out on a mission to get noticed (AKA catapult your brand to cult-level success!) and you’re doing *so* many things right — like gettin’ out there at every virtual or IRL event and pop-up to showcase your brand — and let’s take a second to celebrate the badass woman that you are! Here’s what your brand personality + Rihanna have in common: It’s time to channel your inner RiRi to launch to build a truly iconic brand that connects *deeply* with your customers and gets you NOTICED. Putting ideas into action? You’ve got no problem chasing after what you want… And you’ll do it all while *still* finding time to sip your hot water and lemon, read the latest on Beauty Independent, roll out your yoga mat PLUS walk the dog in the morning, too. (Seriously, your dedication? #GOALS.) But here’s what’s *really* getting in your way of making consistent sales that go cha-ching! in your Shopify account on the hour… You’re Trying to market your product to *everyone* on Instagram and underpinning your message by solely focusing on your passion just isn’t enough to make your audience go from “Add to cart” to “GIMME THAT NOW.” #RealTalk: Raise your glass of Pinot Noir if this sounds like you: Every time you sit down to write a post on social media, you’re thinking: what am I supposed to talk about? When your sales aren’t looking as good as you’d like: you start to discount your products instead. Your thoughts when you tuck into bed look like: what’s missing from my strategy right now? Oof. Reality check, right? Here’s the good news: you’re not alone, and you are SO close to accessing the clarity you need to move forward feeling like you *really* know what the heck you’re doing (even though it looks like you’re doing amazing on the outside). If there’s one thing RiRi knows how to do — and wants you to sprinkle into your own brand — it’s the art of knowing your worth AND leveraging her positioning. The main thing setting you apart from pop-up shops to being featured on Allure lies in a va-va-voom positioning formula that sets you up for clear, consistent messaging and a repeatable marketing strategy that feels effortless… But of course, remains as FIERCE as you! If you can channel your passion and bold attitude into implementing the strategies I’m about to share with you — you’ll nail your positioning and meet your sales goals quicker than your R & Co Balloon Volume Spray. Ready for your personalized visibility and brand growth formula to uplevel your brand to cult status? Let’s get to werk! 1. KNOW YOUR WORTH 16 PROMOTIONS TO INCREASE SALES OF YOUR BEAUTY PRODUCTS *WITHOUT* DISCOUNTING Here’s the thing: if you want to grow your authority and maintain the reputation you’ve already worked so hard for, you’ve got to limit your discounting. To be honest, I advise my clients to limit it to only two discount campaigns a year — maximum! But — if you’re in a slump, I’ve got 16 proven ways to increase your short-term sales without devaluing the reputation of your brand. 2. DOUBLE DOWN ON GROWING YOUR AUDIENCE THE TOP 50 LEAD GENERATION ACTIVITIES FOR BEAUTY BRANDS TO HELP DOUBLE YOUR LIST THIS YEAR If you aren’t using intentional marketing strategies to expand your audience and target the *right* customers — you’re potentially losing out on finding your future fans. This resource gives you endless, creative ways to reach them — and even includes exactly how much time, effort and how much it’ll cost to accelerate your traffic. 3.FEARLESS NOW, FIERCE FOREVER TRY THESE GUERRILLA MARKETING STRATEGIES (THEY ACTUALLY WORK!) If you want to build a brand that sticks around for the long run — you won’t build loyal customers just by selling to them. Here’s why: they want to be part of something bigger than themselves… So you gotta give them that! The only thing that will ultimately set you apart is honing in on your core story — which you know all too well — but mastering *how* to tell it and bring your audience along for the ride means anchoring your messaging in your values, belief systems and consistency in your strategy. In a podcast episode where I answer questions that no one has ever asked me before, we dig into those strategies, real deep. WAIT A SECOND — WHO’S THIS BEAUTY BRAND POSITIONING PRO DISHING ALL THIS SHIMMERY DIRECTION? Meet Aggie — seasoned PR and marketing strategist for emerging beauty and wellness companies, beauty and personal dev junkie, avid traveler (when we can hop on a plane again), former assistant beauty editor at Glamour and founder of my own niche fragrance company, Nomaterra (the day we made it into Sephora = dreamy). As Featured On I’m the founder of AB Creative NYC, and I’m on a mission to help the underdogs get noticed in a sea of look-alike brands. Based on your quiz results — trust me, I understand the dreams you’re chasing and ooh, have I chased them. Maybe your dream is to sell your beauty brand to Estée Lauder or to build a legacy brand you can hand over to your family, or get your Shopify store noticed by the media. Or maybe you’re aiming to become the go-to spa or dermatologist in your town. Maybe you’re a mom like me, with limited time on your hands, and need to be sure you’re working with proven strategies that will get you the traction you need. I’m committed to helping your brand own its unique position in the market, and I can help you evangelize loyal customers using truly original strategies — I've uncovered, reverse-engineered, and tested the countless positioning tactics you need to build a cult-status brand… And these quiz results? They’re just scratching the surface of what I know to be possible for you. That’s why I’m doing a happy dance over here in my apartment in NYC — because now that you’re in my circle, I can’t wait to share more strategies to help connect and convert your audience by STANDING OUT. Keep an eye out for the next few emails from me, where I’ll continue to show you how to do all of the above — and way, wayyy more. You can move selling at Sephora and future features on Refinery29 off your vision board and into reality because we’re about to make it happen! 😘 xoAggie Want to start, like, NOW? I’d love to see you here… FREE WORKSHOP What's Your Beauty Brand X-Factor? 5 Positioning Strategies to Stand Out In A Crowded Market June 16th, 2020 Discover how to hone in on what sets your beauty brand apart — and my favorite positioning strategies to help you connect and convert your customers! In this *FREE* training, you’ll learn: The 4 biggest mistakes bland brands make My 5 positioning shifts to stand out in a crowded marketplace (hello, niching!) Why you can differentiate your brand without being a total pioneer How cult-level products solve an internal and external problem for audiences (and why yours should, too) The secret strategies to increase your perceived value with pricing
4.
The iconic beauty brand founder that best represents your brand personality is… ESTEE LAUDER Founder of Estée Lauder
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You’re calm, committed and confidently working towards your vision — walking in the footsteps of this incredible icon. "I didn’t get where I am by thinking about it or dreaming it. I got there by doing it." ^^ These are the exact words that Estée used to describe her approach to building her brand… … Sound familiar? Oh, wait — that’s you, too! Just like Estée Lauder, you believe in constantly up-leveling and here’s the best part: all your hard work has paid off like Advanced Night Repair Eye Complex. You boldly set out on a mission to get noticed (AKA catapult your brand to cult-level success!) and you’re doing *so* many things right — like clearly communicating your message — so let’s take a second to celebrate the dynamic woman that you are! Here’s what your brand personality + Estée Lauder have in common: Being at the top of your game is a sweet feeling, but it also begs the question → what happens now? It’s time to channel your inner Estée to grow and scale your brand to new heights by getting NOTICED — so you can expand your audience *and* your revenue. Here’s what’s *really* getting in your way of doubling your revenue and leveling up right now… Sure, you’ve got a core audience that loves and adores everything you release, but -- #RealTalk: Raise your glass of Cabernet Sauv if this sounds like you: Your brand has been hyper-focused on *one* key audience for a long time (but I see you eyeing some fans tucked away in fresh corners of the interwebs) Your marketing strategies have been working for the last couple of years (and yet, your audience is starting to feel like they’re getting predictable) Your thoughts when you tuck into bed look like: how do I scale this thing without investing oodles of $$$?? Oof. Reality check, right? Here’s the good news: you’re not alone, and you are SO close to accessing the clarity you need to move forward with sky-high levels of confidence! Read on… If there’s one thing Estée knew how to do — and wants you to sprinkle into your own brand — it’s the art of selling strategically AND leveraging good publicity. Estée didn’t stop once she gained traction! She gave women makeovers while they waited for their nails to dry in beauty parlors. She made a new perfume on her own at the age of 77. And she famously said… “What, then, is the mystical ingredient to being a successful businesswoman? It’s persistence. It’s that certain little spirit that compels you to continue just when you’re at your most tired. It’s that quality that forces you to persevere, find the route around the stone wall. It’s the immovable stubbornness that will not allow you to cave in when everyone says give up.” And as for how YOU can channel said persistence… The key elements that can propel your business forward lie in expanding your audience (ahem, un-pigeonholing from your current space) and shaking up your marketing strategy! Your current audience will only buy so much, so NOW is the perfect time for you to turn to a new, va-va-voom visibility formula to bring in fresh eyes that will turn into loyal fans. If you can channel your drive and long-term vision into implementing the strategies I’m about to share with you — you’ll increase your visibility and sales goals volume quicker than you can say Goddess Powder. Ready for your personalized visibility and brand growth formula to uplevel your brand to cult status? Let’s dig in! 1. IT’S A NEW DIGITAL LANDSCAPE & WE’RE JUST LIVING IN IT INFLUENCER MARKETING IS CHANGING. HERE’S HOW YOUR BEAUTY BRAND CAN ADAPT. Mo’ ad money, mo’ customers? Nope, not anymore. Even though influencer marketing is now a $6.5 billion dollar industry — with beauty brands at the forefront — our audiences can see through campaigns and mismatched partnerships. BUT: that doesn’t mean influencer marketing is dead. It’s just changing. This article gives you four key ways you can adjust your strategy to keep up with the current environment! 2. AIM FOR THE HOLY BEAUTY GRAIL: SEPHORA HOW TO PREP, PITCH & LAND YOUR BRAND IN SEPHORA If We want to get new eyes on your product — and there’s no better way than getting your brand into Sephora! In this four-part series, we break down exactly how to pitch your brand to get a response, prepare for the in-person meeting, negotiate your deal, and launch your brand in stores. I’ll show you exactly how I pitched my beauty brand to Sephora, and how you can do it too. 3.ACTUALLY, MO’ MONEY IS PRETTY SWEET AMPLIFY YOUR BRAND ELEMENTS (AND YOU MIGHT JUST SCORE FUNDING) I know you’ve got big goals, and honestly, having the capital may just be one of the main things holding your brand back from embracing all that it’s capable of. So if you’re done bootstrapping your biz and want others to invest in your vision — so you can activate it faster — this post will show you how Herbivore doubled down on key brand elements to qualify for funding. WAIT A SECOND — WHO’S THIS BEAUTY BRAND POSITIONING PRO DISHING ALL THIS SHIMMERY DIRECTION? Meet Aggie — seasoned PR and marketing strategist for emerging beauty and wellness companies, beauty and personal dev junkie, avid traveler (when we can hop on a plane again), former assistant beauty editor at Glamour and founder of my own niche fragrance company, Nomaterra (the day we made it into Sephora = dreamy). As Featured On I’m the founder of AB Creative NYC, and I’m on a mission to help the underdogs get noticed in a sea of look-alike brands. Based on your quiz results — trust me, I understand the dreams you’re chasing and ooh, have I chased them. Maybe your dream is to sell your beauty brand to Estée Lauder or to build a legacy brand you can hand over to your family, or get your Shopify store noticed by the media. Or maybe you’re aiming to become the go-to spa or dermatologist in your town. Maybe you’re a mom like me, with limited time on your hands, and need to be sure you’re working with proven strategies that will get you the traction you need. I’m committed to helping your brand own its unique position in the market, and I can help you evangelize loyal customers using truly original strategies — I've uncovered, reverse-engineered, and tested the countless positioning tactics you need to build a cult-status brand… And these quiz results? They’re just scratching the surface of what I know to be possible for you. That’s why I’m doing a happy dance over here in my apartment in NYC — because now that you’re in my circle, I can’t wait to share more strategies to help connect and convert your audience by STANDING OUT. Keep an eye out for the next few emails from me, where I’ll continue to show you how to do all of the above — and way, wayyy more. You can move selling at Sephora and future features on Refinery29 off your vision board and into reality because we’re about to make it happen! 😘 xoAggie
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Which iconic beauty brand founder are you?

Discover which iconic beauty founder mirrors your brand—and how they positioned themselves for iconic status.Get your personalized strategy roadmap and curated (free + paid) resources to help your brand stand out and scale smarter.

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