Discover the personality behind your brand voice! Your brand voice is how your audience sees your brand + once you figure it out, you can outsource your copy to anyone and they'll be able to imitate you.
Quiz Questions
1.
Is your content:
A.
Assertive
B.
Educational
C.
Argumentative
2.
Which of these sentence structures best describes how you write?
A.
I drove to the shops. It was dark. A man jumped out in front of me. I screamed.
B.
The moon was shining when I drove to the shops, and despite the late hour, I was wide awake. Suddenly, from out of nowhere, a man jumped out in front of my car causing me to slam on the emergency brakes.
3.
Do you use jargon or industry specific language?
A.
Yes
B.
No
4.
How would your friends best describe your personality?
You're confident in what you say and you have a serious tone, just like Sherlock. Your readers can't help but respect you!
You use more advanced vocabulary than other entrepreneurs which suits your audience - and your knowledge - perfectly.
Here are ways you can master your brand voice:
Show off your knowledge with industry-specific words
Express your own thoughts and opinions - even if they’re against the grain
Ditch the jokes so you’re bold and commanding
Just like Magnum PI, everyone wants to be your friend. You write in a casual tone and your audience feels like you're their friend. Your vocabulary is basic and your sentences often swap between short and choppy, or long and flowery.
Here are ways you can master your brand voice:
Write as if you’re talking to your best friend (without the TMI!)
Break grammar rules
Mix up your sentence lengths. You can use long ones for descriptions, and short sentences during moments of tension or excitement
You're always curious and wanting to know more. You're not afraid of experimentation and you love explaining complex strategies to your audience. Your sentences are long, but your vocabulary is basic.
Here are ways you can master your brand voice:
You LOVE learning so share what you’re reading about with your readers
Explain your newly-learned strategies in social media captions or even emails
Your audience loves how you keep things simple so crack out a thesaurus to find easier terms your readers will understand
You're lots of fun, just like the Scooby Gang! You want your audience to know there's a solution to everything.
Your brand is punchy and excited. Often you'll write in short and choppy sentences. But you're always happy!
Here are ways you can master your brand voice:
Inject your personality into your copy and don’t be afraid to break grammar rules!
Show your audience they never need to feel alone because there’s a solution to everything
Keep sentences short. Your reader will feel your enthusiasm with you!
You're probably in the self-help space and your tone is gentle. You talk about your struggles and you're not afraid to be vulnerable.
You use long sentences with flowery language, which suits your audience perfectly so it's extremely persuasive.
Here are ways you can master your brand voice:
Use stories to talk about your own struggles and be vulnerable
Show you understand your audience’s pains
Write as if you’re writing poetry
