What Type of Customer Journey Are You?

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Quiz Questions

1.
What's your travel ~style~?

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- A.
  
  I create an itinerary and follow it to a tee.
- B.
  
  I fly by the seat of my pants, but I always end up getting where I need to go.
- C.
  
  First class, champagne upon takeoff.
- D.
  
  One-way ticket to a place I've never been, and see where it takes me.
- E.
  
  I always have a loose idea of what I want to do when I get to my destination, but have no set plans.
- F.
  
  I ALWAYS use a travel agent. It's all about the destination, not the journey when I travel.
2.
What's your must-have travel item?
- A.
  
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  A good neck pillow
- B.
  
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  An awesome travel partner
- C.
  
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  My passport and ID—the essentials
- D.
  
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  Snacks
- E.
  
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  My camera
- F.
  
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  A printed itinerary, and photo copies of all important documents
3.
Choose your favorite snack pairing
- A.
  
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  Charcuterie and red wine
- B.
  
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  Diet Coke and kettle chips
- C.
  
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  Kombucha and trail mix
- D.
  
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  Coffee and a pastry
4.
What's your packing style?

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- A.
  
  I have everything I need in my carry-on
- B.
  
  I pack as if I am going to change my outfit a minimum of 5x/day
- C.
  
  I just kind of throw things in a bag and hope for the best
- D.
  
  I have a suitcase just for my shoes
- E.
  
  I make a list of what I need and everything in my suitcase has a place and a function
5.
Be honest—how often do you check your work email while on vacation?

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- A.
  
  Never. Out of sight, out of mind for me.
- B.
  
  I try to check in periodically, but sometimes I don’t at all, and that’s okay!
- C.
  
  Eeeek, I may have a little trouble disconnecting, but I really do try.
- D.
  
  Literally nonstop. I still work while I'm on vacation.
6.
Okay, well now that we're talking about work... how many unread emails are in your inbox?

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- A.
  
  Inbox zero, baby!
- B.
  
  Uhhh, I've lost count. Maybe 1,000?
- C.
  
  No more than 50!
- D.
  
  I try to never have more than 10!
- E.
  
  Somewhere between 100-200.
7.
Lastly—when developing a marketing campaign, what’s usually your main priority?

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- A.
  
  Conversions. The higher, the better.
- B.
  
  Brand awareness. We may not drive immediate results, but at least we made another connection with our customers.
- C.
  
  Getting a clear message across. The more concise and action-oriented the message is, the better.
- D.
  
  Checking it off my to-do list. We push a lot of campaigns out the door, and I'm just glad we're done with this one!
- E.
  
  Engagement. We want to keep our customer base involved and excited before they lose interest.

Quiz Outcomes

1.

You're a... Reminder Journey!

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You're a Reminder Journey! Whether you're a healthcare provider reminding patients about appointments, or an OTT reminding customers to renew their subscriptions—you leverage cross-channel communications and timely messages to ensure your customers never miss an appointment or a renewal. As a human being, you are organized, reliable, and trustworthy—and you're appreciated by all for your impeccable attention to detail. You always show up on time, and you always bring your paperwork. The people in your life can always count on you to be there in times of need.
2.

You're an... Abandoned Cart Journey!

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You're an Abandoned Cart journey! Whether you're a retailer trying to get someone to purchase what they left in their cart, or an HR professional wanting someone to finish their job application, you're always bringing people back to what's important. You notice when people are straying away from the goal at hand, and you are always bringing people back to the center.As a person, you're focused, strategic, and action-oriented. You also have a little bit of FOMO (fear of missing out), which means you're always keeping your eyes out for opportunities for adventure and seeing what people are up to. However, you don't just stand around and wait for things to happen; you make them happen yourself! If you see an opportunity, you take it—and we "Lev" you for that.
3.

You're a... Welcome Journey!

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You're a Welcome Journey! You're always the first to say "hello," and you make friends quickly. You make everyone feel welcome, and are quick to draw people in. You're helpful, open, nurturing, and enthusiastic. At parties, you're definitely the person who answers the door to invite people in.Growing up, we'll bet you were the popular one in your friend group. Always bringing a positive attitude to all interactions, you make everyone feel warm and welcome. You bring people along with you, and have an uncanny ability to make people feel excited about what's ahead. Good job!
4.

You're a... Re-Engagement Journey!

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You're a Re-Engagement Journey! Whether you're an OTT giving your viewers a recommendation of what to binge watch next—or a hospitality company looking to bring back a customer who hasn't visited in awhile—you're always reeling people back in, and are always the first to reach out when you see someone slipping. When the people around you seem absent, you're always the first to notice, and are quick to loop them back in.As a person, you seem to always know who needs to hear what, and you're a champion of the underdog. Quite frankly, you're inspirational. You make an effort to get to know everyone personally, which means you're an extremely effective communicator. Overall, you are smart, welcoming, straightforward, and a wonderful friend. Keep doing you!
5.

You're a... Milestone Journey!

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You're a Milestone Journey! Woah, we'll definitely make sure you're on the guest list for our next party. With you, everything is a momentous occasion, and dang, you are just fun to be around. Whether it's an anniversary, a VIP event, or an achievement, you're always the first to celebrate. Drizly probably delivers champagne to your door on a regular basis.You have a wide circle of friends, but that doesn't mean your friends are any less loyal to you. Your magnetic spirit draws people in and helps you form dedicated friendships. You make people feel special, and that makes YOU special. Yay, you!
6.

You're a... Promotional Journey!

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You're a Promotional Journey! You are the best kind of hype person. Whether you're a retailer promoting your holiday deals, or a bank promoting your newest credit card perks, you're always hyping up those around you. However, you also know that the best type of hype person can read a room—and you know when to chill out and when someone's just not feelin' it. Basically, you're pretty great. You're charming, smooth, fun, and seem to always be having the adventure of a lifetime. We can't wait to see what cool thing you do next!