Are you getting enough impact from your Brand and Marketing Efforts ?

Quiz Questions

• 1.
  Have you defined your Brand Value Proposition?

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  • A.
    Yes, of course!
  • B.
    No, what is it?
  • C.
    Working on it.
• 2.
  Do you know your customer pains, problems they want to solve, and desires?

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  • A.
    Absolutely
  • B.
    Still Figuring It Out
  • C.
    I Don't Think So
• 3.
  Do you have a marketing strategy to reach your target audience?

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  • A.
    Yes!
  • B.
    Still Working on It!
  • C.
    Can't Find the Time!
• 4.
  Do you feel your customers are connecting with your purpose and mission?

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  • A.
    I don't think they know our mission or purpose.
  • B.
    I am sure they know, it is visible in everything we say and do.
  • C.
    They just like the product/service.
• 5.
  Do you find yourself putting marketing strategy on the backburner?

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  • A.
    Definitely, I am too busy to get to it.
  • B.
    I make the effort, but not 100%.
  • C.
    I'm pretty good with making time for this.
• 6.
  How well you know your competition?

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  • A.
    Very well, I continuously track their market presence!
  • B.
    I know them but don't have time to analyse what they do.
  • C.
    There is some competition but I don't have time to look into it.
• 7.
  Do you know your industry trends and impact it might have on your business?

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  • A.
    Yes, I read frequently about my industry and adjust my strategy 
  • B.
    Not much is changing I think...
  • C.
    I wish someone could do an industry analysis and tracking for me 
• 8.
  Are you satisfied with the traffic and sales your brand is bringing in?

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  • A.
    Yes, we're great!
  • B.
    Could be better.
  • C.
    Definitely needs improvement
• 9.
  Do you feel you need more marketing guidance and expertise in the business to grow it profitably?

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  • A.
    No, I have all expertise I need
  • B.
    I do but I can't afford to hire another resource
  • C.
    Definitely, an experienced marketer could add a great value into my business strategy and brand positioning and help it grow

Quiz Outcomes

• 1.
  You've Got This!

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  It seems you stay abreast with all your industry news. You also understand how critical it is to know your target audience to be able to communicate with them effectively. But as business operational needs put you and your team always under pressure, marketing often takes aback seat, even if you know that having a rigour and consistency in your marketing strategy and communication is really important.
• 2.
  Time to Level Up Your Marketing!

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  While your marketing efforts that used to get your brand off the ground has gotten you this far, it is critical to have a sound marketing strategy and consistent branding to more effectively connect with your target audience through meaningful and relevant content and use of right channels to unleash your business full potential.
• 3.
  Let's Put Some Strategy Behind Your Look!

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  Brand visual language is very important and impactful if it reflects what your business truly stands for. But it seems that even if your brand identity seems to be in place, your business needs a thorough marketing understanding and sound marketing strategy in place and rigour to remain consistent across all communication and business initiatives.
• 4.
  Result 4