It seems you stay abreast with all your industry news. You also understand how critical it is to know your target audience to be able to communicate with them effectively. But as business operational needs put you and your team always under pressure, marketing often takes aback seat, even if you know that having a rigour and consistency in your marketing strategy and communication is really important.
While your marketing efforts that used to get your brand off the ground has gotten you this far, it is critical to have a sound marketing strategy and consistent branding to more effectively connect with your target audience through meaningful and relevant content and use of right channels to unleash your business full potential.
Brand visual language is very important and impactful if it reflects what your business truly stands for. But it seems that even if your brand identity seems to be in place, your business needs a thorough marketing understanding and sound marketing strategy in place and rigour to remain consistent across all communication and business initiatives.