Your marketing is at the base of the maturity scale, but that means you can only go up from here! Your marketing program is not aligned with stakeholders, and you have no automation. You may have some KPI reporting, but you are unable to determine ROI. Get to the next level by: Start tracking metrics of your marketing campaigns Create relationships within your organization cross-functionally, and align marketing goals to business goalsAutomate at least one aspect of a marketing campaign Need help leveling up your marketing? Contact us.
You are a step above traditional on the maturity scale, but that means you have a lot of room to grow!Your marketing program has some automation and uses dynamic content. You have integrated a CRM tool, and are measuring basic KPIs and ROI metrics. Get to the next level by: Stepping up your automation, and start to implement customer journeysSegmenting your audiencesImplementing closed-loop reportingNeed help leveling up your marketing? Contact us.
Your marketing program is multi-channeled and optimized, but you still have room to grow!You are automating and running some customer journeys. Your messaging is personalized with some basic segmentation. Your ROI and KPIs are well established with alignment from key stakeholders in your organization. Get to the next level by:Amping up your personalization with complex journeysHaving multi-cloud integrationShowing a clear path of revenue from marketing Need help leveling up your marketing? Contact us.
Your marketing is omnichannel and omnipresent, and you have almost reached the top of the maturity scale. You are running complex, multi-channel journeys with in-depth personalization. Your analytics include BI integration, and marketing has a clear impact of revenue with strong Executive alignment. Get to the next level by:Creating audience personasImplementing AIGenerating predictive content Need help leveling up your marketing? Contact us.
You are at the top of the marketing maturity scale! Your marketing program is utilizing AI and predictive content. You use audience personas for your complex personalized customer journeys. ROI is measured and tracked against organizational goals. Great job! You did it! Want to level up even more? Contact us.