What's keeping you from $25k months in your eCommerce store?

Quiz Questions

• 1.
  What stage is your business at?

  • A.
    Right now, it's just a dream. I'm pre-launch.
  • B.
    It's a baby business. I'm just starting out with very little to no revenue.
  • C.
    I'm doing a few thousand dollars a month in revenue, but lack consistent sales.
  • D.
    I'm hitting about $10k+ a month in revenue, and want to scale to the next revenue level.
  • E.
    I'm already at $25k+ months but want to accelerate this even further. 7 figure years, here I come!
• 2.
  Do you have a digital marketing plan?

  • A.
    No plan. I do marketing based on what I feel like posting or sending that day.
  • B.
    A bit of a loose plan but nothing formalized.
  • C.
    I've got a plan but don't implement consistently and/or rarely measure my efforts. 
  • D.
    I've got clear goals, a mission, vision, plan and strategy. I'm consistent with implementing and measuring my marketing plan.
• 3.
  How well do you know your target customer?

  • A.
    Nothing. I'm just trying to get anyone to buy!
  • B.
    I know a little, but never really done a deep dive into who they are.
  • C.
    I think I know them, but I lack the data or insight to know if I'm on the right track.
  • D.
    Inside and out. I'm basically them.
• 4.
  Data drives every decision in your business.

  • A.
    I don't track data or analytics.
  • B.
    I've got my analytics setup, but have no idea what to look at or how to interpret the data.
  • C.
    We occasionally look at our shopify dashboard or google analytics, but I'm not sure what to look for.
  • D.
    I've got multiple dashboards, and regularly do post-mortems on every marketing campaign.
• 5.
  Even if you're not fully happy with an email or social post, you send or post it anyway.

  • A.
    No. Everything needs to be perfect before I post or hit send.
  • B.
    If most of it's right I launch, and improve my next post or email.
  • C.
    I'll probably post it but might feel a bit of shame after, like I could've done better.
  • D.
    Yes. I like to throw it out there and see what happens.
• 6.
  Let's talk email: how do you encourage people to join your list?

  • A.
    What's an opt-in? I don't think I have one!
  • B.
    I've just got that templated shopify opt-in language still from my theme default in place.
  • C.
    I offer a monetary incentive to opt in like free shipping, a discount or free product.
  • D.
    I've got an irresistible opt-in. It's a quiz, printable, video series, webinar or something super-value added for my ideal customer.
• 7.
  How frequently do you email your list?

  • A.
    I've not yet sent an email.
  • B.
    A few times a month.
  • C.
    Monthly, if that.
  • D.
    At least weekly, if not more.
• 8.
  How automated is your email marketing?

  • A.
    What's an automation? 
  • B.
    I've got a few automated emails, but I've not spent the time to optimize them yet.
  • C.
    Yep, I've got all the flows setup from order confirmation, to reconnection series, to a solid welcome series. It's seamless, optimized and all on brand.
• 9.
  When you email your list what type of content do you send?

  • A.
    I have no consistent focus with my content. Just send whatever is top of mind.
  • B.
    Product launches, sales or promotions only.
  • C.
    I've got a detailed content marketing strategy which includes value-added blog posts, product launches, storytelling, features, and the odd promotion.
• 10.
  Fast forward to next year. Where do you want your business to be at?

  • A.
    I'm not sure, I haven't thought much about my goals with the business.
  • B.
    I'd like to just get a consistent few thousand dollars a month in sales, and scale up as I go.
  • C.
    I'd like to have enough revenue so that I can finally say goodbye to my full-time job. I want to take this side-hustle into my dream biz! 
  • D.
    I want to generate six figures in annual sales, and hire help in my business. 
  • E.
    Hitting 7-figures in revenue annually with a small team, cool office space, and rave reviews about our products.

Quiz Outcomes

• 1.
  The Lack of Vision-ary

  Image Source

  You're just getting started on your business, and lack a clear plan, focus and direction. You likely don't have experience in this industry. You're following your passion. You need to spend more time on the foundation of your business. Your mission, vision, core values, and setting clear goals. Making sure you've got that product-market fit, and know what it takes to start and launch a business.You may be spending too much time on planning and not enough on other areas of the business. What makes your brand different than others? How does it connect with your values and goals? You need to get laser focused on the steps to take to launch your business, so you can turn your side-hustle into your full-time dream biz.You can see in your mind your dream business, but it seems SO far away. You need help shaping that vision and making it come to life. You feel like you're navigating a ship without steering, and no map. You need clarity and a direction. A path to follow.Some small business owners spend so much time on the plan trying to make it perfect, that they don’t take the action necessary to launch their business, and test and iterate from there.You may wait for the conditions to be perfect before you launch into something new, but this is like a unicorn, it doesn’t exist. Your mantra should be "strive for progress, not perfection".What you can do:Change and adaptation will be your constant companions as a small business owner, so just take action, consistently. Make a plan to launch, set timing up in a project management software like asana, and hold yourself accountable to those timelines. At this stage, many business owners benefit from one-on-one coaching because it's faster to learn from someone who's been in your shoes, then spend endless hours on YouTube trying to figure it out. Find the necessary people to help you launch and scale up your business now!
• 2.
  The No plan-preneur

  Image Source

  You tend to sway between thinking too much or just doing things without a plan. If the challenge is exciting and floats your boat, you take action, but if not, then you spend too much time sitting on it and wondering if it's a good idea. You are a THINKER and a DOER, depending on the time of the day, the day of the week or the task at hand.But is this flexible approach the best for your business?Not really! At this point with your online store, you want to have a clear digital marketing plan. This will allow you to be laser focused with your time, resources and money.Without a plan, you're like a ship navigating across the seas without a map. What you can do:You need to become more consistent in your business approach. You can’t just flick between THINKING and DOING without a strategy behind it. The key to scaling your business at this level is to create a clear marketing plan to follow. You need to define your goals, objectives, KPIs and focus. You need to execute consistently on this plan, and measure each tactic that you take.The key at this stage in your business is to have a high-level plan directing your efforts so that you can do more with less.
• 3.
  The inconsistent entrepreneur

  Image Source

  You've got the outline of a digital marketing plan. Or so you think.On a weekly basis you map out what you're going to focus on in social media and your emails, but it's not rooted in a bigger mission. You don't really have clear goals for sales, and other KPIs. As long as everything is going up versus last year, you're good!You are a THINKER and a DOER, depending on the time of the day, the day of the week or the task at hand.But this flexible approach leaves you often overthinking what you're doing and leaning towards more thinking and less action.When you are taking action, you're not really clear on what's working vs. what's not as you don't have clear metrics that you're tracking to measure your success, or sometimes, lack the time to review what worked and what didn't. So, you just keep going full steam ahead, and hoping the next post will go viral, and finally give you that consistent revenue!What you can do:You need to become more consistent in your marketing efforts.The key to scaling your business at this level is two-fold. You need a clear marketing plan to follow complete with goals, objectives, KPIs and focus. You need to execute consistently on this plan, and measure each tactic that you take.The key at this stage in your business is to build consistency alongside your expertise using data and analytics to identify the marketing channels that drive the most profitable revenue for you.
• 4.
  The Overwhelmed Entrepreneur

  Image Source

  You take ACTION and like to tick items off your 'to do' list, and you get a sense of achievement from completing tasks. But are those tasks the right ones for your business? As a DOER you like to get things done, moving down the list of things to do. But are you putting enough thought into this? Is there any strategybehind what you are doing? Could your time be best spent on other tasks that will make your business a success.It's likely you have a loose marketing plan you're working off of at this stage, but you're having trouble managing all the things. You could do it if you had a few extra arms, right?You're likely at the stage where you're almost ready to hire someone - be it part-time, full-time or potentially add another team member to your team.Your time is valuable, and you need to be focusing on strategic operations at this time in your business to be able to hit those big revenue goals!It's also a good time to re-evaluate what channels are really working for you, and double down on those. Developing channel expertise, consistency and clear KPIs at this level will help you identify income producing opportunities for your store.What you can do:You're wearing too many hats, and it might be time to consider hiring someone to help you in the business and/or re-evaluating how you spend your time. It's also the time to niche down, and truly become an expert at revenue-driving channels like email marketing. There's such a massive opportunity for you to grow even more through focusing on building your list, optimizing automations and creating a holistic content marketing strategy.