Which social media platform is best for your business?

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Quiz Questions

1.
What is your business focus?
- A.
  
  B2B (business to business)
- B.
  
  B2C (business to consumer)
2.
How would you describe your brand?
- A.
  
  Playful & Cute
- B.
  
  Informative & Educational
- C.
  
  Newsworthy
- D.
  
  Creative & Visual
- E.
  
  Professional
3.
What’s the average age of your customer?
- A.
  
  Under 21
- B.
  
  21-30
- C.
  
  31-45
- D.
  
  45+
- E.
  
  I'm Not Sure
4.
What is your primary objective with social media?
- A.
  
  To get sales or traffic
- B.
  
  To highlight my personality and build a brand
- C.
  
  To network with other brands or business owners
- D.
  
  To increase my authority as an expert in an area
5.
How important are professionally shot images & videos to your brand?
- A.
  
  Very Important
- B.
  
  Somewhat Important
- C.
  
  Not Important
6.
How much time are you willing to commit to posting & responding to comments?
- A.
  
  About 30 minutes a day
- B.
  
  A few hours a day
- C.
  
  No limit! I'm ready to dive in!
7.
Would you be interested in speaking with a qualified Marketing expert? (please share your email on the next page)
- A.
  
  Yes, count me in!
- B.
  
  I’m not sure… maybe in a few weeks?
- C.
  
  No, I want to explore my options first

Quiz Outcomes

1.

Instagram

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The best all in one channel!Perfect for showing off your beautiful product images, culinary creation, or just selfies. Instagram is one of the most effective platforms for engaging with your followers or other like-minded people.Advantages1 billion monthly active usersAn estimated 71% of U.S. businesses have Instagram accounts83% on Instagram users say they discover new products and services on InstagramThe average engagement per post is the best of any social media platform - coming in at 1.73% for brands, dwarfing both Facebook and TwitterCampaign IdeasInstagram shopping, stories, and Instagram TV (IGTV) have expanded the platform's range, letting you engage with your followers in many new ways. If you love video and sharing regular content your business creates - this is for you.
2.

LinkedIn

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The go-to for B2B marketing!Fueled by your passions, your interests, your desire to profit, and keep moving forward, you’re always on the lookout for new information, ideas, and perspectives. Linkedin is the social media network that professionals use to grow their businesses, network, recruit talent, and share thought leadership. AdvantagesLinkedIn has nearly 600 million professionals, about half of them active every month. It’s a place where salespeople interact with prospective clients and employers interact with potential employees.This is the place for promoting B2B content, as 97% of B2B marketers use LinkedIn as a tool in their content marketing arsenalPerforms 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions91% of executives believe that LinkedIn is the top choice for professionally relevant contentCampaign IdeasLinkedIn is the perfect platform for you to share your expertise, network with fellow business owners, and build your authority. Share or create blog postsLive Videos or Q&AUse LinkedIn messaging (via paid ads)
3.

Pinterest

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You set the trends and we follow!People like you bring excitement and color in a cookie cutter world. Social media can often seem black and white while you’re adding a dash of life with your tips, tricks, and charisma.Pinterest users turn to the platform for shopping, planning social activities, how-to posts, and planning out life’s important moments with boards for visual inspiration.AdvantagesOn Pinterest, there’s no need to focus on engagement or complicated video aspects that come with other platforms. Pinterest is effective at driving traffic to your website without having to exhaust your energy in the constant chatter of social media.89% of US Pinners use Pinterest for inspiration in their path to purchase72% of Pinterest users are inspired to shop when they weren’t looking to purchase anything70% of users discover new products via the platform1 in 2 people purchase after seeing a promoted pinCampaign IdeasCreate beautiful visuals that draw in the reader. The best posts are those that leave your audience feeling satisfied but always wanting more from you.Mood boardsInfographicsLink to blog posts
4.

Twitter

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Hang on, you're in for a ride!Twitter is fast and furious, with tweets appearing and comments building in a flash. Twitter is the perfect platform to share your thoughts, funny observations and re-tweet the big thought leaders in your industry. AdvantagesWithout the pressure to create beautiful images for Instagram or the hard-line professional networking on LinkedIn, you can concentrate on having authentic conversations with your audience, as well as those you look up to.The average Twitter user follows five businesses93% of Twitter community members are open to a brand presence on Twitter40% of Twitter users reported purchasing something after seeing it on TwitterCampaign IdeasCreate beautiful visuals that draw in the reader. The best posts are those that leave your audience feeling satisfied but always wanting more from you.Prioritize Images, Tweets with images get 150% more retweetsCustomer Feedback, companies using Twitter for customer service see a 19% lift in customer satisfaction)
5.

Facebook

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Where sharing is caring!With a huge 2 billion daily users, Facebook is definitely not a platform to dismiss. A staggering 68% of US adults report using Facebook and 3/4 of those peopel use it daily!AdvantagesWith a sophisticated Ads Manager, Live Video, Facebook Groups, Business pages, and analytics, Facebook could certainly help take your business to the next level.78% of American consumers say they’ve discovered products on Facebook93% of social media advertisers are using Facebook AdsFacebook is the leading social platform reaching 60% of internet users74% of high-income earners ($75k+) use FacebookCampaign IdeasIf you want flexibility, lots of tools to play with, and a fantastic, flexible platform - Facebook is your best choice.Create GiveawaysGo on Facebook LiveCreate an Advertising campaign
6.

YouTube

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Educate or entertain!The beauty of YouTube is the diverse content you can find on the platform. From educational content to How-To videos and reviews to entertainment like live streams, music videos, and cooking shows, YouTube is a go-to destination for video content. Did you know YouTube is the second most visited site after Google?AdvantagesYouTube reaches more U.S consumers between the ages of 18-49 than all cable TV networks combined.YouTube is currently the second most important social media channel for influencer marketing (behind Instagram)Over 90% of shoppers have discovered a brand or product through YouTube90% of ads on YouTube drive a lift in brand recall79% of marketers say that YouTube is the most effective video marketing platformMarketers consider pre-roll skippable video ads on YouTube as the most effective ad formatCampaign IdeasWhen creating your YouTube marketing videos, the production quality is important - but relatability is more important. People want to watch videos that they can relate to.Go on YouTube LiveLeverage YouTube StoriesCreate Videos about Product/Service WalkthroughsMake Content from FAQ