PRNEWS PR History Quiz

Quiz Questions

• 1.
  The first African-American woman to open a PR firm did so in what year?

  • A.
    1957
  • B.
    1967
  • C.
    1987
  • D.
    1997
• 2.
  Edward Bernays had a famous uncle in what profession?

  • A.
    His uncle was a famous French chef, based in Lyon
  • B.
    His uncle was a famous haberdasher in London
  • C.
    His uncle was a famous journalist in San Francisco
  • D.
    His uncle was a famous psychiatrist, based in Europe
• 3.
  Ivy Lee wrote the nation’s first press release in what year?

  • A.
    1904
  • B.
    1914
  • C.
    1894
  • D.
    1934
• 4.
  Public Relations strategies were used in which social movement? a) Women’s Suffrage b) Civil Rights c) Gay Rights D) all the above

  • A.
    Women’s Suffrage (circa 1913) 
  • B.
    Civil Rights (circa 1954)
  • C.
    Gay Rights (circa 1936)
  • D.
    All of the above
  • E.
    None of the above
• 5.
  The first woman to be named Chief Communications Officer (CCO) of a Fortune 50 company was: a) Doris Fleischman Bernays b) Marilyn Laurie c) Eleanor Roosevelt D) Mary Wells

  • A.
    Doris Fleischman Bernays
  • B.
    Marilyn Laurie
  • C.
    Samantha Jones
  • D.
    Mary Wells
• 6.
  When a media relations pro in 1970 wanted to send a pitch letter to a reporter, she likely would use: a) Email b) Nothing, since pitch letters didn’t exist c) US mail d) Fax

  • A.
    Email
  • B.
    Nothing, pitch letters didn't exist, media relations pros used a telephone
  • C.
    US mail 
  • D.
    Fax
• 7.
  The first Latinx to open a PR agency did so in what year?

  • A.
    1961
  • B.
    1981
  • C.
    2018
  • D.
    There have been no Latinx-owned PR firms
• 8.
  Who is considered the first "TV president"?  

  • A.
    Harry S. Truman
  • B.
    Richard M. Nixon
  • C.
    Woodrow Wilson
  • D.
    John F. Kennedy
• 9.
  The PR pioneer who counseled Dr. Martin Luther King Jr and Motown Records was

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  • A.
    Ofield Dukes 
  • B.
    D Parke Gibson
  • C.
    Joseph Baker
  • D.
    Harold Burson
  • E.
    Rob Goldstone
• 10.
  In 1928, Ivy Lee wrote in his “Publicity Book” that it was a challenge getting heard in the midst of growing media clutter. What was he referring to? a) Newspapers, newsletters and newsreels b) TV commercials c) the sudden appearance of billboards in Times Square. d) Telephones, telegraphs and telex machines.

  • A.
    Newspapers, newsletters and newsreels 
  • B.
    TV commercials 
  • C.
    The sudden appearance of billboards in Times Square 
  • D.
    Telephones, telegraphs and telex machines
• 11.
  Which one of these PR trade publications has been published for more than 75 years? 

  • A.
    PRNEWS
  • B.
    O’Dwyer’s  
  • C.
    PR Week
  • D.
    PR Daily

Quiz Outcomes

• 1.
  The Maverick

  Image Source

  You are independent and you love exploring; you want to be yourself and learn about the world. You’re endlessly curious, innovative and you definitely don’t want to feel fenced in. You are naturally a creative problem solver who can think outside of the box. You are a great encourager and motivator of others. You keep environments positive with your enthusiasm and positive sense of humour. You will go out of your way to keep things light, avoid and negotiate conflict and keep the peace. You have passion for what you do, and you want to make a real difference with your clients; you’re not interested in “surface” results. You are likely to lose concentration when too many details are present. You may overlook important information and facts. On the other hand, when analyzing information, you can be a very creative problem solver and you don't want to be left out of the process. You would benefit from strategies, perks, new technologies to advance your plans and most importantly a coach would help reveal your inner fears, release self-doubt and propel you to the next level of Success! You have hidden genius potential! You just need a little push in the right direction and a plan to stay focused!
• 2.
  The Artisan

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  You are intentional, thoughtful, and you deeply desire creating something of lasting value with your work. You’re smart, motivated, and good at what you do. You're here to create the opportunity for transformation for your clients, and they love you! (You just want even more people to know about you and what you do.) You make sure you are meticulously prepared with every detail to reduce the chances of anyone disagreeing with you. You are a great candidate for any job that requires creativity based on patience, facts, and precision. You can be intense, and you tend to focus all of that intense energy on doing your personal best work while ignoring any “teamwork” or “relationship” aspect of the project.You don't worry about feelings or emotions too much, other than your own self-indulgences. Learning strategies to express emotions, creative ways to handle stress and coaching to being able to connect with people on a deep level would jump you on the Success Ladder quicker than you trying to doing it on your own.
• 3.
  The Maestro

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  You are a powerhouse: confident, focused, and masterful at what you do. You’re already organized and structured, and you have many/most of your systems in place.You love feeling on top of things and in control, and you’ve set up your life and work to reflect those values. You have ambition and a desire to build a strong business.Your clients love your strong skills, your accountability, and your commitment to excellence.You are generally an optimistic thinker; you function well with heavy work loads and when under stress. You welcome new challenges and risks without fear, but you may have personality conflicts with others you perceive as negative. You are highly likely to quickly lose any interest when you feel constricted by rules or structure, as well as in situations where you cannot be in control. You may need to strive to listen more actively, be attentive to other team members' ideas, and to strive for consensus instead of making decisions alone. Strategies, soft skills and coaching would help you go the extra mile and become the Bossy Lady you've always dreamed to be!