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Your #1 stumbling block is a lack of connection between your customers' problems and your solution.
Thanks for making the time to take the What’s Your #1 Email Marketing Mistake Quiz. Let's talk about your results! Hi - I'm Jo Ellis, Your Quiz Queen, and the creator of this assessment.
Based on the information you’ve shared and the little I know about you and your situation, the #1 thing that’s holding you back from selling your offers is a lack of connection between your customers' problems and your solution.It's a no-brainer that if you want to make more money and impact in your business, you have to make more sales.If people are signing up to become email subscribers but not converting to buyers, that can keep you stuck in the cycle of playing small while you see other people making progress toward crushing their goals. One of the things people can do when they are not making enough sales is to try and reach more people. But that's probably not going to help.If you are attracting people who are not buying, it could be either of two things. 1. Your offers are not irresistible to your audience. 2. Your audience are not the right people for your business. Today, I want to tell you about a way to base your lead magnet on your offer.It's a lead magnet quiz! Quizzes convert incredibly well because people love to find out more about themselves and their business potential. Intriguing questions and insightful results really help you bridge the gap between your customer's needs and your product or service. Best of all, if you're advertising on Facebook, quizzes typically convert at a much lower cost than other lead magnets.Step 1 is to Design A Quiz like this one you've taken today. Quizzes are super popular lead magnets.Step 2 is to Create Your Quiz Follow-up, a series of captivating emails to effectively sell your offers.Step 3 is to Promote Your Quiz with a strategy that focuses on getting lots of traffic from one platform at a time, like Facebook ads or Pinterest.Now you might be wondering, how do you apply this plan?Well, this is what I do all day, every day... I help people with lots of different businesses to Create an Epic Quiz that brings them low-cost, high-converting leads. And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to hook you up with a guide to creating your own quiz. I'm sending that to your email inbox now. In the meantime, I want to invite you to a free 1:1 session with me to turn your website into a client-getting machine. During the session we'll work together to put together the basics of your quiz, including the topic and a compelling title.