Deciding which social media platform to dedicate your time to is an important decision.

Quiz Questions

• 1.
  How would you describe your ideal client/customer?

  • A.
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    Corporate America
  • B.
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    Creatives/Makers
  • C.
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    Brick & Mortar Owners
  • D.
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    "Done-For-You" Service Providers/Online Coaches/Mentors
  • E.
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    Local people in my Community
  • F.
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    Hmm, not sure/My Ideal Client is not listed
• 2.
  What type of content are you sharing (and/or love sharing)?

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  • A.
    Blog posts/Podcasts
  • B.
    Whitepapers/Business updates
  • C.
    Curated images & graphics/videos
  • D.
    Articles
  • E.
    Local news
• 3.
  What is your main goal with social media marketing? 

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  • A.
    Driving traffic to your site and connect with customers
  • B.
    Build a personal brand
  • C.
    Become a trusted leader in your field
• 4.
  What platform is your ideal client spending the most time on?

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  • A.
    Facebook
  • B.
    Instagram
  • C.
    LinkedIn
  • D.
    Pinterest
  • E.
    I’m not really sure
• 5.
  What’s the age range of your ideal client/customer?

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  • A.
    25-45
  • B.
    35-65
  • C.
    30-49
  • D.
    All ages
• 6.
  How comfortable do you feel on camera?

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  • A.
    Confident/Comfortable
  • B.
    I don't want to show my face on camera
• 7.
  How much time do you have to commit per day to social media?

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  • A.
    5-10 mins
  • B.
    15-20 mins
  • C.
    30+ mins
• 8.
  In a nutshell, how much are you willing to spend on marketing? 

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  • A.
    Zero Dollars/Organic Only
  • B.
    $100/month
  • C.
    $200/+month
• 9.
  Are you willing to share content that gives people a glimpse behind the scenes and/or the people behind the brand?

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  • A.
    Yes
  • B.
    No
• 10.
  Do you sell a product or service?

  • A.
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    I sell physical Products/Jewelry/Clothes, etc 
  • B.
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    I am Service-based/Consulting/Other
  • C.
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    Neither...I'm a Blogger/Influencer

Quiz Outcomes

• 1.
  Your primary money-maker is... FACEBOOK!

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  You are comfortable with showing behind the scenes of your business and recognize that social media is a great way to connect with your customers or clients on a more personal level. And because Facebook users are more engaged than users of other social networks (70% of users log on daily), your Facebook ads will go a long way. Your main goal is to drive traffic to your website and Facebook is a great place to do just that! Not to mention, you have the time and budget to really make an impact on your business by using this popular platform.Quick Tip: If you engage in Facebook Groups daily, you will get more eyeballs on your business page and make great connections!If you need a little help, check out this great resource for Facebook:
• 2.
  Your primary money-maker is... INSTAGRAM!

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  You understand the importance of showing up daily, making your badass presence known, and you love connecting with your audience. Your main goal is to build a personal brand and Instagram is the best place to do just that! You may not have the budget for marketing, but GOSH dang it, you know how to work hard to achieve those dreams! Quick Tip: Engagement is the name of the game when it comes to social media...and this is ESPECIALLY true with Instagram. Looking to boost engagement? Be sure to engage for at least 30 minutes a day and bond with your audience with valuable and relatable content.Check out this great resource to help you with your Instagram:
• 3.
  Your primary money-maker is...    LINKEDIN!

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  LinkedIn isn't just for job seekers anymore, and while you want to network with other professionals you're also looking for a low-maintenance social media platform. Your main goal is to gain visibility, establish yourself as a thought leader, and build trust without investing too much time. So, for you...LinkedIn is the answer! It's a great place to build your professional brand by optimizing your profile so users can gain an understanding of who you are, what you do, and what skills you bring to the table. LinkedIn allows you to establish yourself as an expert and build social proof through articles, endorsements, and more. And once you're connected to your clients/customers, it's a great way to stay top of mind. So get in there, you savvy business owner you! Quick Tip: While posting consistency is key, just 1-2 posts a week is ideal! Just be sure to post helpful content and resources for your followers (i.e. Blog posts, quick tips, company updates, etc.)Keep in mind the content that works on other platforms may not work on LinkedIn, so here's a helpful resource to get you started:
• 4.
  Your primary money-maker is... PINTEREST!

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  You want to drive traffic to your website and are willing to put in the time and effort to see incredible results. Just be sure to buckle up because Pinterest is about to put your SEO and ad strategy into high gear. Pinterest pays off big time in the long term because it's more of a search engine than a social media platform, so content has evergreen value! In other words, Pins last forever. And the best part? Pinterest users tend to spend money. In fact, Pinterest shoppers, on average, spend nearly $170 per session AND Pinterest drives 3.8 times more sales. Quick Tip: Focus on creating high quality Pins that drive people to your website for the best results.Not sure what a Pin should include? Don't worry, we've got you covered! Here's a helpful resource we put together just for you: