Social Media Discovery Quiz!

Quiz Questions

• 1.
  Do you provide physical products? Services? Or both?

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  • A.
    Services 
  • B.
    Products
  • C.
    Both... But mostly services
  • D.
    Both... But mostly products
• 2.
  Rate your comfort level with putting yourself on-camera to create videos.

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  • A.
    Yes! I was born to be on-camera.
  • B.
    Not my favorite thing to do, but I can handle it.
  • C.
    I'd really rather not.
• 3.
  How big is your organization? Count yourself plus all full-time, part-time, and contracted team members!

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  • A.
    1-20
  • B.
    21-50
  • C.
    51+
• 4.
  Think about how the primary users of your product/service interact with your organization. Is it mostly online or mostly in-person? 

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  • A.
    Online
  • B.
    In-person
  • C.
    Both... but mostly online
  • D.
    Both... but mostly in-person
• 5.
  Besides social media, what other content marketing strategies are you consistently using? Select all that apply!

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  • A.
    Blogging
  • B.
    Recording videos
  • C.
    Email marketing
  • D.
    Text messaging
  • E.
    None of the above
• 6.
  Would you consider yourself a "consultant"?

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  • A.
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    Yes
  • B.
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    Sort of...
  • C.
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    No
• 7.
  Do you work for a school or government entity?

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  • A.
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    Yes
  • B.
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    No
  • C.
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    No, but this describes my audience

Quiz Outcomes

• 1.
  Focus your social media efforts on LinkedIn and Instagram!

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  You already have a million things on your plate - social media doesn't have to be "one more thing" that causes you stress. Focus your social media efforts on LinkedIn and Instagram.These are the two platforms where your audience is the most likely to discover you. Aim to post at 4-6 times per week on Instagram, plus daily Instagram Stories or Instagram Reels if you have the capacity. Remember that hashtags are critical on Instagram, so include 15-30 hashtags in every post to attract your ideal audience. On LinkedIn, less is more. Aim for 3-5 posts per week. And don't bother posting on a LinkedIn company page. Build up your personal brand by creating content to post on your own account! Writing LinkedIn articles is a great way to build your thought leadership and get more traction out of the blog you have (or should have!) on your website.Ready to take on a bit more? Add Facebook to your list!Facebook is the #1 social media platform in the world. And while there will always be something newer and flashier, Facebook has a wealth of features and top-notch advertising options. Plus, you can save time and post the same content from Instagram onto Facebook. Just skip the hashtags! Check out this guide for four easy ways to differentiate your Instagram and Facebook posts. Instagram Stories can also be cross-posted to Facebook. Streamline your content creation efforts with my proven, five-step system. Everything you need is available (for free) right here.Ready for the next level? Your stretch goals are TikTok, Twitter, and YouTube.Who am I to give this advice? Let me introduce myself...I'm Emily Rae Schutte, owner of Emily Writes, LLC. Nice to meet you!I help small businesses and solopreneurs create and refine their content marketing efforts to align with their organizational strategy. In other words... if it involves the written word, I can do it! I especially adore social media. Yes, I'm one of "those" people.When I’m not writing, you’ll find me spending time with my husband and our families and friends. My nieces and nephews are the light of my life! I also enjoy expressing my creativity in other ways, including cooking and playing the piano. I am also a voracious reader who is eternally curious about a wide range of topics.
• 2.
  Focus your social media efforts on Instagram and Facebook!

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  You already have a million things on your plate - social media doesn't have to be "one more thing" that causes you stress. Focus your social media efforts on Instagram and Facebook.These are the two platforms where your audience is the most likely to discover you. Aim to post at 5-7 times per week on both. If that sounds like a lot, build up to it by starting with 2-3 times per week! If you're ready to push yourself with video, choose one of these video tools - Instagram Stories, Facebook Live, or Instagram Reels - and post weekly. Remember that hashtags are critical on Instagram, so include 15-30 hashtags in every post to attract your ideal audience.Tap into this guide for advice on how to differentiate your content between these two platforms.Ready to take on a bit more? Add Pinterest and YouTube to your list!Pinterest is less a social media platform and more a search engine. Especially ideal for product-based businesses, it's going to help you get discovered by a much wider audience and drive traffic to your website. Ditto for YouTube! Grab those videos that you're making for Facebook or Instagram and put them on a YouTube channel. You'll soon find a whole new audience on this platform. Streamline your content creation efforts with my proven, five-step system. Everything you need is available (for free) right here.Ready for the next level? Your stretch goals are TikTok and Twitter.Who am I to give this advice? Let me introduce myself...I'm Emily Rae Schutte, owner of Emily Writes, LLC. Nice to meet you!I help small businesses and solopreneurs create and refine their content marketing efforts to align with their organizational strategy. In other words... if it involves the written word, I can do it! I especially adore social media. Yes, I'm one of "those" people.When I’m not writing, you’ll find me spending time with my husband and our families and friends. My nieces and nephews are the light of my life! I also enjoy expressing my creativity in other ways, including cooking and playing the piano. I am also a voracious reader who is eternally curious about a wide range of topics.
• 3.
  Focus your social media efforts on Instagram, Facebook, and Pinterest!

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  You already have a million things on your plate - social media doesn't have to be "one more thing" that causes you stress. Focus your social media efforts on Instagram, Facebook, and Pinterest.These are the three platforms where your audience is the most likely to discover you. Aim to post at least 5-7 times per week on Instagram and Facebook. If that sounds like a lot, build up to it by starting with 2-3 times per week! Optimal Pinterest pinning frequency is 20-25 times per week. Take a look at this handy guide for advice on differentiating your Facebook and Instagram posts.If you're ready to push yourself with video, choose one of these video tools - Instagram Stories, Facebook Live, or Instagram Reels - and post weekly. Remember that hashtags are critical on Instagram, so include 15-30 hashtags in every post to attract your ideal audience. These videos can also be cross-posted onto Pinterest!By the way... Pinterest is less a social media platform and more a search engine. For product-based businesses, it's going to help you get discovered by a much wider audience and drive traffic to your website. Make sure you use keywords in your pin titles and captions!Ready to take on a bit more? Add Twitter and LinkedIn to your list!Twitter is all about "what's happening NOW?" It's a great platform for engaging in relevant conversations, especially in current events, politics, and education. Tweet 10-20 times per week at a minimum... but many of these can be retweets from other accounts.On LinkedIn, less is more. Aim for 3-5 posts per week. Celebrate your team and your clients on your company LinkedIn page. But don't forget about your personal account! Writing LinkedIn articles is a great way to build thought leadership in your industry.Streamline your content creation efforts with my proven, five-step system. Everything you need is available (for free) right here.Ready for the next level? Your stretch goal is YouTube.Who am I to give this advice? Let me introduce myself...I'm Emily Rae Schutte, owner of Emily Writes, LLC. Nice to meet you!I help small businesses and solopreneurs create and refine their content marketing efforts to align with their organizational strategy. In other words... if it involves the written word, I can do it! I especially adore social media. Yes, I'm one of "those" people.When I’m not writing, you’ll find me spending time with my husband and our families and friends. My nieces and nephews are the light of my life! I also enjoy expressing my creativity in other ways, including cooking and playing the piano. I am also a voracious reader who is eternally curious about a wide range of topics.
• 4.
  Focus your social media efforts on Facebook, LinkedIn, and Twitter!

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  You already have a million things on your plate - social media doesn't have to be "one more thing" that causes you stress. Focus your social media efforts on Facebook, LinkedIn, and Twitter.These are the three platforms where your audience is the most likely to discover you. Facebook is the #1 social media platform in the world and has top-notch advertising options. Aim to post 5 times per week on Facebook. If that sounds like a lot, build up to it by starting with 2-3 times per week! Twitter is all about "what's happening NOW?" It's a great platform for engaging in relevant conversations, especially in current events, politics, and education. Tweet 10-20 times per week at a minimum... but don't worry, many of these can be retweets from other accounts.On LinkedIn, less is more. Aim for 3-5 posts per week. Celebrate your team and your clients on your company LinkedIn page. But don't forget about your personal account! Writing LinkedIn articles is a great way to build thought leadership in your industry.Ready to take on a bit more? Add Instagram to your list!Save time and post the same content from Facebook onto Instagram. Just make sure you have a stellar photo or graphic! Remember that hashtags are critical on Instagram, so include 15-30 hashtags in every post to attract your ideal audience.Streamline your content creation efforts with my proven, five-step system. Everything you need is available (for free) right here.Ready for the next level? Your stretch goal is YouTube.Who am I to give this advice? Let me introduce myself...I'm Emily Rae Schutte, owner of Emily Writes, LLC. Nice to meet you!I help small businesses and solopreneurs create and refine their content marketing efforts to align with their organizational strategy. In other words... if it involves the written word, I can do it! I especially adore social media. Yes, I'm one of "those" people.When I’m not writing, you’ll find me spending time with my husband and our families and friends. My nieces and nephews are the light of my life! I also enjoy expressing my creativity in other ways, including cooking and playing the piano. I am also a voracious reader who is eternally curious about a wide range of topics.