Do you need to hire a digital marketing agency?

Quiz Questions

• 1.
  Our business is a...

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  • A.
    👨‍⚕️ Medical practice 
  • B.
    🏬 Franchise
  • C.
    👩‍⚖️ Law firm
  • D.
    🛍 E-commerce 
  • E.
    Other
• 2.
  What are you missing from your current digital marketing results? (Choose one that pains you the most!)

  • A.
    📲 Leads - We are not generating enough leads to turn into customers.
  • B.
    📝 Content - Our content marketing is all over the place. Should we post more? Less? What should we post? Ugh!
  • C.
    🔍 Search engine presence - We can't find ourselves on Google and most importantly, neither can our customers.
  • D.
    🌍 Everything - We do not have anyone "owning" digital marketing for our business. Not sure what needs to be done.
• 3.
  When I think about our current online marketing, I feel...

  • A.
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    Victorious
  • B.
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    All over the place
  • C.
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    Like pulling my hair out
  • D.
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    The need to breathe into a paper bag
• 4.
  How much of your current business is from new customers v. existing customers?

  • A.
    ♻️ Most of my business is from repeat customers (retainer-based, repeat orders, etc.).
  • B.
     🆕 My business almost strictly relies on new customers so I'm constantly selling.
  • C.
    🙏 I get a lot of repeat business, but I need to get new customers in quickly.
• 5.
  What is the current conversion rate of your website?

  • A.
    8% or more
  • B.
    4 - 7%
  • C.
    2 - 3%
  • D.
    1% or less
  • E.
    🤔 No idea.
• 6.
  How many marketing experts do you currently work with?

  • A.
    1 in house person
  • B.
    An in-house team
  • C.
    I've been doing it all myself 😩 
  • D.
    My family member handles it
  • E.
    Does my cat count? 🐈 
• 7.
  What is your average gross profit per new customer?

  • A.
    < $50
  • B.
    $50 - $200
  • C.
    $200 - $500
  • D.
    $500+
• 8.
  How well do you (or your in-house expert) understand the nuances of online marketing and platforms (Google Ads, Facebook, etc.)

  • A.
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    I don't have a clue.
  • B.
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    Kinda sorta.
  • C.
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    Pro status.
• 9.
  If you were to get your marketing goals, how much are you ready to invest?

  • A.
    0 - $500/mo
  • B.
    $500 - $1,500/mo
  • C.
    $1,500 - $5,000/mo
  • D.
    $5,000 - $10,000/mo
  • E.
    > $10,000/mo
• 10.
  When I think of hiring for marketing, I imagine the relationship to be like...

  • A.
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    A partnership. We each have our strengths and we're in this together!
  • B.
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    I'll be telling them what to do every step of the way.

Quiz Outcomes

• 1.
  You should hire... a digital marketing agency!

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  Congrats! Your business is ready to work with a team of marketing professionals, helping you achieve your business' specific goals.A few things to consider when hiring an agency:1) Bigger isn't always better. If you're a local business, it's important that the agency focuses on getting to know your target market, and curates campaigns for your ideal clients.2) Strategy first. A good test is to request SEO services from an agency. If they don't ask you why you think you need SEO or soemthing of the sorts, they're not the one. Strategy should be first, and it should be unique to your business.3) Collaborate. Working with a marketing agency should be a collaborative process. Ask them what your part of the deal will be. If they say that they do everything 100% and you just get a monthly report, find someone else!Let's see if we're a good fit!Schedule a free 20-min consultation below.
• 2.
  You should hire... an outsourced CMO!

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  Congrats! You're ready to take your business to the next level, and you need a marketing expert to get you there.Your business is looking to grow and it needs a marketing leader with active experience in the industry to guide your marketing and any experts you may currently employ.An outsourced CMO is a contracted marketing expert who is responsible for:1) Strategizing and guiding all your marketing efforts.2) Coming up with and developing fresh ideas. 3) Overseeing the implementation of ideas, including sourcing the right human and technological resources to get the job done.Ready to meet your outsourced CMO? Schedule a call below.
• 3.
  You should hire... in-house!

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  You have the right stuff to start (or continue) building an in-house team of marketers.But keep in mind that this doesn't mean you shouldn't also employ the help of a digital marketing agency, an outsourced CMO or even freelancers!Each has their own benefit and can work cohesively with your in-house team. We do all the time!Want to explore your options?Schedule a free consultation call below.
• 4.
  You should hire... a freelancer!

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  It looks like you need a helping hand!Hiring the right freelancer can help you get a lot done, including:1) Content creation. Be sure to hire a freelancer who is well-versed in the topics you need to them to write on. Ask for a few samples of past work to see what their writing style is like. If you're hiring them for social content, make sure that they're willing and able to work with your brand's voice and image!2) Lead generation. If you want a list of cold leads, a freelancer can help! When hiring for this type of work, be sure to clarify expectations - theirs and your own. Generating a list of cold leads isn't the same as qualified leads.3) Social media audience growth. Make sure you understand their process for this and that it complies with the platform's restrictions.Freelancers can be great resources for tasks that are highly niched and well-explained. But a word of warning - don't confuse your content-writing freelancer with a marketing strategist! They are content freelancers because they are good at that specific task.Need more help deciding if hiring a freelancer is right for you?Schedule a free consultation.
• 5.
  You don't need anybody... you're a pro!

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  It seems that you've got your marketing on lock!But if you feel that you need to...1) Level up your game.2) Switch up the current vibe.3) Review your current efforts....then schedule a free consultation below.