What Kind of Quiz Should You Create for Your Business?

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Quiz Questions

1.
What do you want your quiz to do?
- A.
  Get signups for my email list or build my free communities
- B.
  Sort potential clients into helpful categories
- C.
  Educate leads to prepare them to purchase
- D.
  Prequalify potential clients
2.
What sort of products or services do you offer (or plan to)?
- A.
  A wide range for both beginners and advanced clients/customers
- B.
  One high-end offer is the majority of my business
- C.
  A variety of products/services that are purchased based on interest and need, not experience level
- D.
  One or multiple low-end offers - mostly focusing on growing my email list for the future
- E.
  My focus is growing my community and audience instead of selling with my quiz
- F.
  An affiliate offer that will appeal to most people taking the quiz
- G.
  Several affiliate offers based on quiz results
3.
When it comes to building your quiz, which fits you best?
- A.
  I want to figure out how to do it on my own.
- B.
  I want to use resources like a course or guide to help me build my quiz.
- C.
  I want to work directly with an expert to figure out the best ideas and strategy for my quiz as I build it.
- D.
  I want to hire an expert to learn all about my business and build the perfect quiz for me.
4.
What tone of quiz will fit best with your business and appeal most to your ideal clients?
- A.
  Fun, light, humorous
- B.
  Insightful, life-changing, digging deep
- C.
  Preventative, finding blind spots, making sure all boxes are checked
- D.
  Knowledgeable, discovering new things, impressive
- E.
  Clear, focused, finding the next step
- F.
  Friendly, relaxed, strong sense of your personality
- G.
  Curious, wanting to ace the test, competent
5.
Have you tried creating a quiz before?
- A.
  No
- B.
  I've tossed around some ideas for one
- C.
  Yes, but I never finished it
- D.
  Yes, but I never shared it with my audience
- E.
  Yes, but I had a hard time getting people to take it
- F.
  Yes, but I didn't get the results I wanted
- G.
  Yes, and it was a great experience!
6.
If your business was travel-related and you were designing a quiz for it, which quiz would you prefer to create?
- A.
  Which of these 4 travel mistakes are you making?
- B.
  What's your travel personality?
- C.
  Should you join my group tour? Find out if we'd be awesome travel buddies!
- D.
  How experienced of a traveler are you?
- E.
  Which travel destination should you visit next?
7.
What do you want the quiz results to look like?
- A.
  Clear-cut yes or no - are they a good fit?
- B.
  Divided among my offers based on which is the best option for each person
- C.
  A sliding scale based on their knowledge or experience
- D.
  The results don't really matter - I want everyone to take similar steps after the quiz is over
8.
Most importantly, you believe your quiz should:
- A.
  Be fun to take
- B.
  Teach something
- C.
  Help people discover something about themselves
- D.
  Show off my personality/values to build rapport
- E.
  Let people see what they're doing wrong
- F.
  Help me figure out who's worth my time
- G.
  Let me know where people stand
9.
What is the ideal next step after taking your quiz?
- A.
  Buy a specific product based on their results
- B.
  Go into my email list to be nurtured toward a purchase
- C.
  Buy a low-cost offer/tripwire
- D.
  Join my Facebook group or other free community
- E.
  Schedule a call with me

Quiz Outcomes

1.
Personality Quiz
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This is the most common type of quiz, because it's one of the most powerful! Just consider this quiz to be your own professional Sorting Hat - putting leads into roughly even categories based on their interests, needs, and personalities. From helping people choose which camera to buy with your affiliate links, which of your multiple courses is right for them, or even where they should go next in life, just wave your wand and help them find their perfect fit!
2.
Educational Quiz
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Did you know that you can use a quiz not just to test knowledge, but to teach? An educational quiz is perfect for when your business or industry might be unfamiliar to your ideal customer. By sprinkling all sorts of facts and information into your quiz, you can prepare them to take the next step with confidence, instead of being confused when they hit your sales page. I used this type of quiz for my own Pinterest quiz, introducing concepts like schedulers and pin design so my potential clients could better understand what I offered in my packages, and thus be more likely to say yes!
3.
Filtering Quiz
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You know who you want for your business, and anyone who doesn't fit the description doesn't belong. This type of quiz removes all the shades of gray with a simple yes or no. It's the perfect quiz when you have a crystal-clear client avatar, and when the next step a lead takes costs you in some way. For example, a lead scheduling a call will cost you valuable time, so you only want the most ideal leads to have that option. You should still set up somewhere to direct the "no" leads - perhaps a low-cost ebook or course, an affiliate offer, or the option to join a free community you host.
4.
Get To Know You Quiz
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Quizzes are one of the most interactive lead capture tools, and a get to know you quiz capitalizes on that by turning up the "like, know, and trust" factor to 11! This type of quiz works best for personal brands, where you are far more important than what you're actually selling. Coaches, teachers, influencers, and other similar businesses can use a quiz to showcase their personality and attract leads who can become lifelong fans. The quiz taker gets to know you in a fun and friendly way and the result doesn't matter as much as how connected they feel to you by the end of quiz. A similar twist is calling out "your people" with bold statements that they can agree with. An effective quiz of this type will repel non-ideal leads just as much as it resonates with your dream clients.
5.
Fun Quiz
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Yes, quizzes can give you lots of deep customer insights, but did you also know that a completely "just for fun" quiz can also help your business? Quizzes are interactive, so they can connect with people in ways that a simple freebie opt-in can't. The key is to still match the topic of your quiz to your ideal client. Do you run a travel blog but don't have any products to sell just yet? Create a simple "Where Should You Travel Next?" quiz. Do you plan to create products for teachers? Create a fun choose-your-own-adventure quiz where they choose how they respond to classroom mishaps and see if they survive the day. You can slip in a few insight questions if you want, but the main goals are attracting the right people with your topic and getting them to sign up.
6.
Scoring Quiz
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This type of quiz is perfect for when you're trying to evaluate where your new leads stand on a sliding scale. It's great for learning how much experience or knowledge your potential new clients have. While you could do a similar self-assessment with a personality quiz, this type of quiz helps you avoid 1-2 answers skewing the results in a wrong direction - which doesn't help you or your new lead. You can also set the percentage brackets as granular as you want, which can help you fine-tune the results in the future.
7.
Mistakes Quiz
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People don't want to be wrong - you can help them avoid potential blind spots with a mistakes quiz! This quiz type lets you hone in on pain points and perfectly preps people for the solution offered by your products or service. You can run this as either a sorting/personality quiz (for example, which of 4 common mistakes are you making?) or a scoring quiz (you are 20% likely to have poor communication skills). The common ground is the negative spin on the topic - you point out the problem so you can help them fix it. Just be careful not to go overboard on the dark side of things - you're diagnosing a problem, not scolding them for their past/present.

What Kind of Quiz Should You Create for Your Business?

Take this 2-minute quiz to discover what type of quiz would lead to higher conversion rates in your business - and get a special bonus to help nail down your quiz idea!

Quiz Questions

Quiz Outcomes