This is the most common type of quiz, because it's one of the most powerful! Just consider this quiz to be your own professional Sorting Hat - putting leads into roughly even categories based on their interests, needs, and personalities. From helping people choose which camera to buy with your affiliate links, which of your multiple courses is right for them, or even where they should go next in life, just wave your wand and help them find their perfect fit!
Did you know that you can use a quiz not just to test knowledge, but to teach? An educational quiz is perfect for when your business or industry might be unfamiliar to your ideal customer. By sprinkling all sorts of facts and information into your quiz, you can prepare them to take the next step with confidence, instead of being confused when they hit your sales page. I used this type of quiz for my own Pinterest quiz, introducing concepts like schedulers and pin design so my potential clients could better understand what I offered in my packages, and thus be more likely to say yes!
You know who you want for your business, and anyone who doesn't fit the description doesn't belong. This type of quiz removes all the shades of gray with a simple yes or no. It's the perfect quiz when you have a crystal-clear client avatar, and when the next step a lead takes costs you in some way. For example, a lead scheduling a call will cost you valuable time, so you only want the most ideal leads to have that option. You should still set up somewhere to direct the "no" leads - perhaps a low-cost ebook or course, an affiliate offer, or the option to join a free community you host.
Quizzes are one of the most interactive lead capture tools, and a get to know you quiz capitalizes on that by turning up the "like, know, and trust" factor to 11! This type of quiz works best for personal brands, where you are far more important than what you're actually selling. Coaches, teachers, influencers, and other similar businesses can use a quiz to showcase their personality and attract leads who can become lifelong fans. The quiz taker gets to know you in a fun and friendly way and the result doesn't matter as much as how connected they feel to you by the end of quiz. A similar twist is calling out "your people" with bold statements that they can agree with. An effective quiz of this type will repel non-ideal leads just as much as it resonates with your dream clients.
Yes, quizzes can give you lots of deep customer insights, but did you also know that a completely "just for fun" quiz can also help your business? Quizzes are interactive, so they can connect with people in ways that a simple freebie opt-in can't. The key is to still match the topic of your quiz to your ideal client. Do you run a travel blog but don't have any products to sell just yet? Create a simple "Where Should You Travel Next?" quiz. Do you plan to create products for teachers? Create a fun choose-your-own-adventure quiz where they choose how they respond to classroom mishaps and see if they survive the day. You can slip in a few insight questions if you want, but the main goals are attracting the right people with your topic and getting them to sign up.
This type of quiz is perfect for when you're trying to evaluate where your new leads stand on a sliding scale. It's great for learning how much experience or knowledge your potential new clients have. While you could do a similar self-assessment with a personality quiz, this type of quiz helps you avoid 1-2 answers skewing the results in a wrong direction - which doesn't help you or your new lead. You can also set the percentage brackets as granular as you want, which can help you fine-tune the results in the future.
People don't want to be wrong - you can help them avoid potential blind spots with a mistakes quiz! This quiz type lets you hone in on pain points and perfectly preps people for the solution offered by your products or service. You can run this as either a sorting/personality quiz (for example, which of 4 common mistakes are you making?) or a scoring quiz (you are 20% likely to have poor communication skills). The common ground is the negative spin on the topic - you point out the problem so you can help them fix it. Just be careful not to go overboard on the dark side of things - you're diagnosing a problem, not scolding them for their past/present.