4.
Get To Know You Quiz
Quizzes are one of the most interactive lead capture tools, and a get to know you quiz capitalizes on that by turning up the "like, know, and trust" factor to 11! This type of quiz works best for personal brands, where you are far more important than what you're actually selling. Coaches, teachers, influencers, and other similar businesses can use a quiz to showcase their personality and attract leads who can become lifelong fans. The quiz taker gets to know you in a fun and friendly way and the result doesn't matter as much as how connected they feel to you by the end of quiz. A similar twist is calling out "your people" with bold statements that they can agree with. An effective quiz of this type will repel non-ideal leads just as much as it resonates with your dream clients.