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Your brand’s archetype is... The Educator!
O.K. smarty pants, you’ve probably got an encyclopedic knowledge of wedding issues most folks don’t know how to spell. You pride yourself on your intelligence and meticulously researched content… In a sea of fake news, you're a safe harbour!Your wedding clients come to you to expand their minds. Whether it’s getting that thing they don't even know about yet or spilling the latest innovations in the wedding scene, you’ve got the knowledge + share it generously with those wise enough to listen.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive, friend...“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” — Kim GarstReady to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce ourselves...Hello, hello 👋 We are Katie and Roxy, the team behind The Wedding Industry Supplier Network and we help wedding business owners just like you attract more of their dream client and book more weddings!We do this for businesses across the globe. After having a bridal shop for the past 10 years we moved our business online in 2019 to support more wedding business owners. With what's been going on in the world we are now helping businesses redefine their business ready for 2021. We help wedding businesses create stories that resonate with their unique audiences in order to sell more of their services and products.Past clients range from established wedding venues to those who are just starting out in their business! Whatever your wedding business we can help get your name out there with our fab networks of fab people just like you and we can help with the business side of your business too. Liked these tips? We've got more where they came from. Sign up below to see us in your inbox with more tips and freebies to transform your wedding biz 💌